Nowadays, the advertising industry considers video marketing to be one of the major trends for promoting any business, as people are increasingly drawn to watching videos over looking at images and reading content.
By adopting the right strategies for video marketing, marketers can establish a strong emotional connection between their brand and customers, ultimately inspiring loyalty towards their products and services.
If you’re a small business looking to raise awareness about your venture without spending much or any money, one of the most effective methods is using a smartphone with a good camera and relying on your own skills and creativity. A large budget is not necessary.
Small businesses can enhance their business by following these step-by-step tips on how to leverage video marketing.
1. Use an introductory video to tell your story
To properly introduce yourself as a small business among many others, there is no better method than utilizing an introductory video.
Introductory videos initiate engagement with your audience, whether through a spontaneous live Q&A on Facebook, a behind-the-scenes glimpse into your business operations, or a business profile video on your website’s homepage. By crafting an online video, you can address commonly asked questions, provide an insider’s view of daily operations, and illuminate your brand’s narrative.
2. Get creative with customer testimonial videos
After watching the introductory video, the next step in successful video advertising is to be innovative and encourage your customers to share their thoughts about your product. By creating customer explainer videos and review videos, you can promptly demonstrate your company’s worth on social media platforms and generate distinctive content that does not appear overly focused on sales.
Customer reviews are distinct in video marketing because they are organic and unspoken, revealing a genuine portrayal of customers’ experiences with a product or service.
When promoting customer videos, it is advisable to seek straightforward video chats that take place in the customer’s natural surroundings. These videos may be recorded either at the customer’s home or in your office, but it is essential that the conversation comes across as spontaneous rather than scripted.
If customers are not making customer review videos, don’t hesitate to reach out and ask them to create one. If you have the contact details of individuals who have already written reviews, use this as a starting point to contact them and request a video review to be showcased on your websites and social media platforms.
To maintain the same meaning while rephrasing the text step by step: 1. You have the option to browse the social media mentions related to your brand. 2. In case you spot your name mentioned in someone’s posts or stories, you can contact them and request to share the video. 3. Alternatively, you can reach out to them and inquire if they have any other video marketing pieces that they haven’t shared before.
Initiating contact with your customers in this manner initiates a dialogue between your brand and current customers, which has the potential to enhance and boost rates of engagement.
3. Shine the light on your employees through video
The different types of videos involving your company’s team greatly improve video marketing, ranging from video calls to a demo video. Individuals have a strong interest in witnessing the internal operations of companies they are interested in. Even if the videos you produce do not directly showcase a product, you are still generating captivating content that encourages interaction with your viewers.
By utilizing your in-house experts, you have the opportunity to produce video tutorials that will aid potential customers in comprehending your product or gaining a deeper understanding of your services’ potential. Additionally, you can generate video blogs showcasing your day-to-day operations, giving your customers and social media followers a glimpse into the collective efforts of your hardworking team.
Short video clips showcasing the “day in the life” of your employees can be engaging, as they add a personal touch to your brand or company and establish a stronger connection between your potential customers and your employees and brand. Additionally, these short clips can be utilized to highlight the enjoyable aspects of your company by capturing moments during workdays and company events, as well as to reveal the camaraderie among your employees.
When people consider buying from or collaborating with brands, they prefer those that dedicate time and effort towards enhancing their company culture. By employing a video strategy that showcases your company culture and fosters a sense of belonging among new and existing customers, you can greatly enhance your overall marketing initiatives.
4. Show your customers what you can do for them
The more you increase your visibility, the more familiar your customers will become with your business. Use engaging videos to promote the products or services your business offers. By communicating what your business does, your target audience will gain a better understanding of your offerings. You have the choice of creating videos in various mediums, whether they are animated or showcasing partnerships with influencers to enhance brand recognition.
5. Tell stories through videos
Creating interesting stories can attract a large audience, particularly when the stories are somehow connected to individuals. By making videos with concise and distinctive storylines, you can address contemporary issues and showcase how your products or services provide solutions.
6. Share behind the scenes videos
By sharing behind-the-scenes videos, you can establish trust with your customers as they gain insight into what you are doing for them and how you are accomplishing it.
Consumers are particularly interested in specific aspects when it comes to businesses. For instance, in a food business, they inquire about the ingredients used and the hygiene practices maintained. Similarly, in a shoe business, they inquire about the materials utilized.
By having these things, customers develop trust and establish a sense of affinity towards the products or services you provide.
7. Share your employee’s efforts
You can create video blogs titled “a day in the business of (your business’s name)” to share your employees’ working moments. This allows them to present and personalize the brand, providing potential customers with insight into your daily operations and the team’s dedication.
In order to showcase the flexibility of our business environment, consider creating short amusing clips to demonstrate the range of possibilities. Additionally, you can film videos of our company events to reinforce the strong bond between you and our employees.
8. Convert your content into video
All businesses have websites that feature blogs and stories, and you have likely done the same. Take advantage of the blogs that have garnered a significant response from your target audience and transform them into videos. This process is straightforward as you already possess the content and are aware of what to communicate. Utilize an online video editor to seamlessly convert your blogs into efficient and time-saving videos.
9. Use social platforms
If you ask yourself how to engage your target audience quickly, the most effective solution would be “using social platforms.” Utilizing platforms like YouTube, where a large number of individuals continuously browse through videos, seeking solutions to their issues, can be advantageous for you.
To engage your target audience, you can create “how-tos” and tutorial videos. Additionally, you can share ideas about your business through video blogs on YouTube. In these videos, you can showcase your products or services and include a link in the description for your audience to reach you. This will contribute to the growth of your business.
10. Share your customer’s reviews through video
When you are new to the business or have limited experience, building trust with others and convincing them of your reliability is challenging unless they receive positive feedback from others. Here, you have the opportunity to establish a reputable image for yourself.
To establish trust and credibility with your target audience, consider creating a video featuring a customer review of your product or service. By showcasing positive feedback from satisfied customers, prospective clients will gain confidence in choosing to engage with your business.
