Survival of companies in the present times relies on digital marketing tools.
Doesn’t it sound dramatic?
If you think in a logical sequence, rephrase the given passage while preserving the original meaning. However, bear in mind that having a robust technological infrastructure promotes progress and guarantees that your precious time is not wasted on monotonous tasks. Conversely, not leveraging contemporary marketing tools could result in your business falling behind your competitors.
The positive aspect is that there is an abundance of software available to handle the demanding tasks of your marketing needs.
Digital marketing tools by strategy
We have compiled an all-inclusive collection of digital marketing tools that can be beneficial to you regardless of your objectives, including some free and freemium tools for individuals with limited finances. Whether you need assistance in handling customer relationships, attracting potential customers, or discovering fresh marketing prospects, this list can form the basis of a potent marketing arsenal.
1. Sprout social
Sprout Social is the ultimate control center for any business aiming to transform its social presence into concrete results, and this is why.
Sprout, a social media management platform, assists businesses in consolidating their content calendar and assets in a single location. With this feature, you can effortlessly publish and schedule your content on various platforms, ensuring optimal timing by considering the peak activity of your followers.
In addition to its social media management features, Sprout simplifies collaboration with both colleagues and customers. By utilizing our Smart Inbox, users can have a comprehensive overview of all social messages, enabling thoughtful and timely responses.
Also, don’t forget about Sprout’s complete range of social analytics.
You don’t have to guess when optimizing your content’s performance because Sprout can identify your best-performing posts and the success of your social campaigns. Additionally, Sprout offers strong social listening features that allow you to discover trends, hashtags, and chances to engage with new customers.
2. Loomly
Loomly is a tool that is perfect for smaller social teams who want to arrange and work together on content, as it is their self-proclaimed “brand success platform”.
Both scheduling and brainstorming content is made easy with the help of built-in calendars, deadlines, and workflows. Additionally, Loomly provides users with fresh content ideas by curating them from trending topics and Twitter conversations.
The interface of the platform is clean and does not have any unnecessary features, making it simple for users who may not be very familiar with technology to use. Additionally, the platform is affordable, making it attractive for small businesses and agencies who want to manage their social media presence.
3. Audiense
The significance of social listening in recognizing trends and potential customers has been repeatedly discussed.
Companies can enhance their ability to identify and categorize their social media audiences with tools like Audiense, which takes listening to a higher level. This enables them to execute targeted ad campaigns and gain more insights into their customer personas. By analyzing demographics, personality traits, and more, you will be astonished at the knowledge you can acquire solely from social media.
The main focus of Audiense’s platform is on Twitter, which is beneficial for B2B brands involved in finding potential customers and B2C companies aiming to gain a deeper understanding of their target audience.
4. HubSpot
Recently, HubSpot, a company renowned for its CRM and inbound marketing software, released a new email marketing product.
HubSpot Email Marketing offers easy usability, impressive deliverability, and seamless integration with all other HubSpot products, including the free-forever CRM and numerous popular marketing tools. The tool provides a Free Plan that incorporates 2,000 monthly email sends, contact lists, a drag-and-drop email builder, and pre-designed templates, enabling users to begin promptly.
The best part is that HubSpot reduces complexity by integrating tools together. One of the available integrations is Sprout Social, which offers care features. With Sprout, you can create and assign tasks for your customer care team. By connecting Sprout and HubSpot, your team can handle and resolve issues within the app without needing to switch between platforms.
5. SendGrid
SendGrid provides a comprehensive range of email marketing services that cater to both inexperienced individuals and experienced email users.
The platform provides various design options that can be customized through visual, drag-and-drop editing, coding, or a combination of both. SendGrid also includes comprehensive analytics that reveal the effectiveness and performance of messages, helping marketers identify areas for improvement.
We are aware that there is an overwhelming number of email marketing solutions available. However, one major advantage of choosing SendGrid is its free plan for emerging businesses, along with flexible pricing that adapts to your requirements as your contact list expands.
6. MailChimp
MailChimp is a tool that focuses on social advertising and email marketing. Its purpose is to efficiently manage and automate digital marketing campaigns. If you are looking to enhance your campaigns and keep tabs on the traffic they generate, MailChimp is one of the top choices for a digital marketing tool.
In addition, MailChimp offers various integrations with different SaaS companies. It is a highly effective platform for conducting email campaigns and effectively connecting with your target audience. MailChimp is a widely recognized and respected name in the field of email marketing. The capabilities of MailChimp include:
- Creates better content with easy-to-use design tools
- Use Ai-powered assistant for generating custom designs.
- Create personalized emails and get up to 6 times more orders using marketing automation
- Provides tools for getting insights and analytics at one place
- Also, provide a free plan for small marketers.
MailChimp makes it easy for you to reach the right audience at the right moment with pre-built, customizable email automation. You can keep your brand top of mind and delight your customers with happy birthday messages, welcome automation, and order notifications.
MailChimp can be highly advantageous for online retail and e-commerce businesses since it aids in attracting visitors, boosting conversions, and expanding sales.
7. Google analytics
Google Analytics is a useful tool for digital marketing, providing assistance with various marketing decisions. It enables easy tracking of your e-commerce business and helps maintain company goals for staying on track.
With the abundance of data insights offered by Google Analytics, marketers can easily comprehend the necessary steps to take in modifying and changing their website. Simply by installing Google Analytics on your site, you are prepared to utilize its features.
- Provides you with information about traffic on your website that is divided by devices, products, pages, and more.
- Let you create your metrics, dimensions, and dashboard for easy access to data and information.
- Helps you understand your target audience in a better way. You will get real-time updates about your website’s customers, including the pages they are currently exploring. This can help you make your landing page more engaging by providing the customers with a more intuitive experience.
- Let you uncover insights about how the business is performing.
- Let you share the insights with the help of various reporting tools.
- Let you organize and visualize the data suiting business requirements.
Finally, Google Analytics offers numerous features and functionalities, allowing users to generate personalized reports and dashboards.
8. Google ads
Google Ads can be effective for businesses of any size, regardless of whether they are small, medium, or large. Despite the misconception that Google Ads is costly, it is a highly potent digital marketing tool that can greatly enhance your business’s success. The qualities of Google Ads:
- Drive website visits
- Increase the call calls from customers through a click-to-call button
- Increase footfall in your shops
In order to use Google Ads effectively, it is necessary for individuals to first learn how to utilize it; otherwise, they will end up wasting their money (Learn how to create Google ads here). An advantage of Google Ads is the relatively simple ability to measure return on investment (ROI). Additionally, with the inclusion of new artificial intelligence features, the platform becomes faster and more user-friendly, allowing for quicker results in Display advertising.
Other digital marketing tools do not offer the same multitude of targeting options that enable you to focus on specific factors such as age, gender, location, and profession to reach your customer base.
Accessing Google Agency Account Strategist allows you to stay updated on the latest features provided by Google. Additionally, it grants you access to beta testing opportunities.
9. Canva business
If you work in digital marketing, you will know that it is important to have a reliable design tool that can assist you in creating captivating social media posts and other marketing materials.
Canva is a widely recognized design tool that enables the creation of impactful marketing campaigns through the use of visual content, which can be distributed across various platforms such as blogs, websites, and social networks. Visual content forms a crucial aspect of any digital marketing campaign, and designing engaging posts is essential to attract the intended customer base. Canva offers a range of features to assist in this process.
- Canva allows you to edit posts and create graphs or any type and kind.
- The tool incorporates numerous templates. It boasts a massive library of stock images, photos, designs, icons, and vectors that you can use to create any type of visual content for your marketing campaign.
- It allows you to choose from a massive collection of designs, such as postcard, brochure, CD cover, wallpaper, book cover, resume, certificate, magazine cover, letterhead, presentation graphic, blog banner, card, poster, flyer, presentation, logo, and social media.
You can effortlessly create visual content for your digital marketing campaign using its uncomplicated drag-and-drop design. The greatest advantage is that you don’t require the assistance of a skilled designer as it is easy enough for anyone without a design background to use.
10. Ahrefs
When it comes to brainstorming keyword ideas and opportunities to rank, Ahrefs is considered the gold standard.
With the platform’s site explorer, you have the ability to examine the primary organic keywords of any URL. Additionally, it provides an estimate of the amount of traffic a competitor receives for a specific search term. Moreover, you can determine the best-performing content and sources of backlinks for a website.
To put it briefly, Ahrefs is an excellent tool that serves two purposes: competitive analysis and ensuring the quality of your existing content for search.
