Blogging has become increasingly popular, with millions of people and brands investing substantial time, money, and resources into it. This has proven to be an effective means for individuals and businesses to showcase their expertise and promote their products and services to a wider audience. Additionally, blogging offers an excellent opportunity for engaging with readers, building brand awareness, and generating revenue. Therefore, writing blogs can significantly impact one’s success.
A small portion of blogs attain significant traffic because of the overload of information, often misconceptions, that can cause confusion and misdirection for bloggers trying to grow their audience.
With the aim of dispelling misconceptions and revealing the truth, we have compiled a list of 10 blogging myths that we will debunk.
10 Myths About Writing Blogs
1. You Need to Blog Every Day
The key to having a successful blog does not hinge on a rigid posting schedule or frequency. This varies from blog to blog and is largely influenced by factors such as your industry or niche, monetization strategy, intended audience, and the type of content you provide.
It is crucial to prioritize the quality of your published content. By consistently providing your readers with outstanding posts that are pertinent and beneficial, you’ll witness an increase in traffic, leads, and conversions.
2. Blogging Doesn’t Work
The reality is that blogging has existed for many years and is projected to maintain its popularity. Through steady growth each year, blogging holds its position as a prominent medium. This is the reason why people refer to content as the most important element.
According to research, blogging is crucial for businesses to achieve tangible outcomes. Businesses and B2B marketers who maintain their blogs on a regular basis receive 67% more leads and twice as much website traffic compared to those who don’t. Furthermore, blog writers experience a 97% increase in website links and are 13 times more likely to generate positive ROI from their efforts.
3. Some Brands Don’t Need a Blog
Generating top-notch blog posts that resonate with your intended audience is crucial for achieving success regardless of the industry or business type. Therefore, it is imperative to identify and comprehend your target audience to enhance the effectiveness of your content creation.
Through blogs, your company can publish news and press releases, promote products and services, generate excitement about launches and events, establish a positive brand image, and interact with followers and customers.
The main source of traffic to your website is usually from Google, particularly through the content you create. By utilizing blogging, your page can be found through Google’s search engine, as well as through links from other websites, social media sharing, and email marketing.
4. Traffic Comes Easily After You Publish a Post
Consider this perspective: With so many people publishing each day, locating your work can be comparable to locating a needle in a haystack.
It is imperative that you become proficient in reading data and analyzing outcomes to facilitate necessary modifications. To promote awareness about your blog, it is vital that you integrate SEO, as well as engage in social media marketing or online advertising. Additionally, you must proactively seek those whom you can assist and direct them to your blog.
In essence, you must develop a comprehensive and robust marketing plan that allows for efficient sharing and promotion of your content. By doing so, visitors will effortlessly discover your page.
5. Blogging is All About Writing
Although majority of individuals associate blogging with writing, it encompasses more than just written material.
Sharing different forms of media, such as drawings, images, music, podcasts, and videos, is still a viable means of storytelling. Articles that come with images attract 94% more views while those with accompanying videos receive 50 times higher organic search traffic.
6. You Have to Be a Great Writer to Be Writing Blogs
Being a blogger does not necessarily require great writing skills as blogging integrates various forms of content. Although being proficient in writing would be beneficial, one can still produce engaging and informative content in a conversational style. Additionally, other forms of media like videos, photos, and music can also be utilized in content creation.
You may want to improve your photography skills because using actual photos of people can lead to a 35% increase in conversion rates as opposed to generic stock images.
7. The More Traffic You Get, the More Money You Make
While traffic is crucial for the success of any online platform, it alone will not generate revenue for your business, nor will it ensure that your followers and visitors will become paying customers or subscribers.
Listed below are a few methods for earning income through blogging.
- Do affiliate marketing.
- Place ads on your page or sell private ad space.
- Have sponsors and partners.
- Sell digital products.
- Offer paid memberships.
8. Blogs Have a Strict Word Count
Similar to the scheduling and frequency of posts, there is no one definitive formula for determining the ideal word count in blog writing. According to a study, the most successful content on Google generally consists of blog posts that range between 1,140-1,285 words. Additional research suggests that more extensive, feature-rich blog posts generate leads nine times more effectively than shorter ones. Furthermore, bloggers who compose articles exceeding 2,000 words have a higher probability of achieving favorable outcomes.
Although these figures are accurate, the most essential factor is your dedication to providing your readers with comprehensive coverage of a subject, irrespective of the word count. Bear in mind that the purpose of blogging is to provide valuable information and expand the knowledge of your audience, regardless of the length of your post.
9. You Can Write About Anything
To capture the attention of your target audience and engage them on your website, it’s crucial to consider their preferences and requirements when choosing a blog topic or crafting a post. This is because as a company, you serve a distinct group of people with specific desires and needs.
It is not necessary to solely focus on promoting your own offerings in your blog posts. You can also use this platform to reveal your company’s character by sharing your values, culture, clients, team accomplishments and obstacles, and everything else that distinguishes you from others, to fully captivate your readers.
Always keep in mind that the ultimate objective of blogging is to assist in converting your readers into followers, and your followers into patrons.
10. Blogging is Easy
Achieving greatness is never an easy feat, wouldn’t you agree? Similar to any aspect of running a successful business, becoming a prosperous blogger requires diligent effort, perseverance, and commitment.
A significant amount of research and writing is required, as well as continually generating unique, captivating subjects that cater to your intended viewers. Additionally, devising plans and acquiring proficiency in marketing your content to acquire viewership and involvement is crucial.
However, blogging can be enjoyable despite this fact. It is an incredibly worthwhile and satisfying experience, from the excitement of achieving your first viral post and receiving positive feedback to the appreciation emails and leads that come your way.
BONUS: Digital Marketing vs Social Media Marketing: The Difference you Need to Know
It’s common to feel overwhelmed with the details of social media and digital marketing when delving into their nuances.
“People may express the opinion that marketing is everything, so why should it hold significance?”
Soon, we will realize the importance of distinguishing between “digital marketing vs social media marketing” for marketers and business executives.
Broadly speaking, online marketing encompasses several distinct types of digital marketing, among which is social media marketing. The variation lies in the communication channels utilized.
Keen to learn more? This blog post will encompass the following topics:
What is Digital Marketing?
The promotion of a brand or its products through the use of digital devices is known as digital marketing.
It encompasses various channels, both digital and non-digital, including but not limited to television, podcasts, billboard advertisements, commercials, SMS, and numerous others.
Digital marketing encompasses a vast range of areas, such as Search Engine Marketing (SEM), email marketing and content marketing. Online marketing is a significant component of this broader field.
For a while now, traditional marketing has been supplanted by digital marketing.
The use of pay-per-click ads (PPC), marketing emails, and electronic billboards is replacing the traditional methods of advertising such as magazine ads, direct mail, and printed billboards.
The core objective of marketing has always been to showcase brands and products to the largest possible audience.
Through the ubiquitous presence of billions of electronic devices available today, digital marketing is highly effective in achieving this objective.
Offline Digital Marketing
Offline digital marketing is frequently disregarded as traditional or inadequate.
Even though it’s true that certain major brands like McDonald’s and Coca-Cola continue to allocate millions of dollars towards billboard and prime-time television advertising on an annual basis, it’s because of the numerous benefits that it provides.
When utilized appropriately, offline digital marketing avenues can be extremely advantageous.
Illustrations are inclusive of:
- Online radio ads and radio show promotions (radio)
- LED billboards in high-traffic areas (enhanced offline advertising)
- Cable TV commercials and streaming services such as Netflix (TV)
- Phone marketing through cold-calling, texting, and in-app ads (Phone marketing)
Online marketing is often chosen by many startups and small businesses due to its cost-effectiveness, as these tactics can be quite expensive, despite being highly effective.
Online Digital Marketing
Digital marketing that operates through the internet is what constitutes online marketing.
Out of the various classifications of online marketing, we will solely address the 6 most crucial ones.
- Search Engine Marketing
The use of paid strategies to increase the visibility of websites and brands online. Search Engine Optimization (SEO) is one tool used in SEM. - Content Marketing
The use of online content such as blogs and videos to promote a brand or product indirectly. It is a huge part of Inbound Marketing . - Pay-per-click Advertising (PPC)
Involves advertising on platforms such as Google and paying each time someone clicks on the ad or makes an impression (e.g., downloads a guide, buys a product, or signs up for a demo). - Email Marketing
The art of sending promotional emails to prospects; it is a big part of Outbound Marketing. - Affiliate Marketing
This is when brands pay third-parties a commission when they sell their products. Influencers, bloggers, and resellers are all big parts of affiliate marketing. - Social Media Marketing
Digital marketing through social channels, as we will see in more detail in the next section.
What is Social Media Marketing?
Social media marketing is a digital marketing technique that utilizes social channels and forums to connect with potential customers.
Facebook, Twitter, Instagram, Youtube, TikTok, and Pinterest are among the most commonly used social media platforms.
Social media marketing can also flourish on online forums such as Reddit and Quora.
Social media marketing, abbreviated as SMM, entails sharing compelling and concise content with the aim of drawing in fresh clientele.
Although SMM involves more than just selling, brands utilize social media networks to oversee customer opinions, assess brand recognition, and stay informed about industry developments.
The practice of managing social media has become commonly referred to as social media management.
What is the Goal of Social Media Marketing?
The field of social media marketing is vast and intricate.
SMM remains in a constant state of evolution due to changes in platforms and new marketing strategies being discovered by brands. Nevertheless, there are certain key objectives that brands strive to accomplish through SMM.
- Advertising
- Content promotion
- Tracking competition
- Build brand image
- Tracking marketing sentiment
- Data collection
Digital vs Social Media Marketing: Top Differences
Social media marketing is like a big slice of cake with lots of icing and cherries, if you were to compare it to a dessert in digital marketing.
| Digital marketing | Social media marketing |
|---|---|
| Marketing done on all kinds of digital platforms, both online and offline. | A form of online digital marketing that uses social networking platforms, channels, and forums. |
| Usually aims to reach the audience at different touchpoints and raise awareness. | Used to reach a wide audience on social channels and engage them with the brand. |
| Only requires investing in powerful ads in prime spots such as billboards or TV ads. | Relies heavily on content strategy for success. |
| A umbrella term for all modern, electronic-based advertising. | Specific to marketing based on social engagement channels. |
| Mostly used to drive sales. | Can be used for all kinds of business goals such as brand awareness, competitor research, and more. |
Despite some differences, social media marketing and digital marketing are fundamentally similar.
Most of us have attempted digital marketing in one way or another, and maybe even ventured into social media marketing.
