Why not consider incorporating email marketing into your affiliate marketing toolbox as a fresh approach to boosting your affiliate earnings?
You may inquire, “Isn’t email marketing obsolete?”
We are far from reaching the limit. Our email output was close to 300 billion in the previous year and is projected to increase to around 347 billion by 2022.
In addition to that, a majority of over 58% tend to check their email as soon as they wake up, and almost 75% have made a purchase based on receiving an email regarding it.
You can establish a connection with your target market and increase the chances of them clicking on your affiliate links and making purchases by building an email list. Furthermore, you can deliver your content directly to their email accounts without having to wait for them to visit your website.
Are you prepared to grasp the tactics for creating an email list that caters to affiliate marketing? Let us delve into the topic.
Building an email list for affiliate marketing
Directly accessing your audience through their inboxes is made possible through email lists. To ensure effectiveness, it’s essential to maintain an updated and clean email list. Your receptive audience eagerly awaits your valuable information and other emails, providing a hassle-free method of grabbing their attention when promoting an affiliate product.
Some guidelines to support you in embarking on email marketing, especially if you are a first-timer.
1. Get an email marketing provider
To start creating an email list, you need to register with an email marketing service such as Constant Contact, Sendinblue, or Convertkit. These software programs will automatically distribute your emails to your subscribers. You can develop an aesthetically pleasing email in the platform’s editor, plan its delivery, and it will be sent to your list.
Don’t forget that numerous nations enforce anti-spam legislations that regulate the way you add individuals to your mailing list and distribute emails. Remember that these rules pertain to you, the sender, and not the recipient, so it’s crucial to comprehend the do’s and don’ts.
2. Add optin forms everywhere
Afterward, you will be required to incorporate optin forms on your website to attract individuals to subscribe to your list. Optin forms are digital forms that request users to input their name and email address to sign up for your email list.
Your provider of email marketing generally gives you widgets for your website that you can insert into your sidebar, footer, and other relevant areas. Alternatively, you could create an email list through searching for email addresses, but these contacts would not have opted in and you would need to send them personal cold emails to invite them to your affiliate campaign.
3. Optimize your optin forms
After you’ve begun to receive some signups, you can improve your optin forms utilizing more sophisticated email list subscription strategies to notably boost your subscriptions.
OptinMonster is a lead generation tool that allows you to set up an exit-intent popup which will be displayed when a visitor tries leaving your website. These popups are effective in capturing the contact information of visitors who would have otherwise left without subscribing.
By utilizing OptinMonster, IMSource crafted an exit-intent popup that resulted in a surge of over 4000% in their subscriber count.
Additional suggestion: Besides creating your email list via OptinMonster, you may utilize it to directly endorse your affiliate links. Top 6 Digital employed exit-intent pop-ups to generate a 30% growth in their affiliate earnings!
Consider the various means by which you can employ optin forms to boost your affiliate earnings and place them on your website accordingly.
4. Create email marketing campaigns
By launching an email marketing campaign, you are disseminating a sequence of emails centered around a particular subject matter, providing details, and enlightening your recipients about it.
To begin, set up an onboarding or welcome campaign for new subscribers, detailing what you and your website provide. Next, design various email campaigns such as promoting your latest blog articles or reviews, targeting individuals interested in a particular product, and sending a notification when a new form is completed on your website.
By setting up a schedule and actions, email marketing enables you to automatically send out messages, saving you a significant amount of time. Additionally, keeping a regular flow of emails can help to keep your subscribers engaged and informed.
After completing the process of setting up your email list, optimizing your sign up forms, and creating email sequences, it is essential to integrate your affiliate links into your email marketing. However, prior to doing so, it is important to explore additional strategies that can assist in expanding your email list for affiliate marketing and increasing your earnings.
5. Use landing pages
The succeeding task towards establishing an email list for affiliate marketing involves constructing landing pages which can boost subscription rates. These are distinct web pages visitors can arrive at upon clicking links from search results, social media, ads, emails, or other digital mediums. Building a designated landing page for collecting email addresses can significantly enhance sign-ups.
To convince users to take action such as clicking a button, completing a form, or placing an order, the purpose of a landing page is to persuade. Your landing page needs to be optimized to demonstrate to readers the benefits of subscribing to the newsletter.
Employing an action verb such as “join” entices people to subscribe, while the term “newsletter” specifies the content that your audience will receive. This headline on their email landing page has proven to be effective for several affiliates, such as The Fearless Nomad group.
In general, it is advisable to design your landing page to be straightforward and directed, with an evident call-to-action and a noticeable registration form. Its messaging must effectively convey the advantages of your proposal and urge viewers to register. Avoid excessive imagery and restrict browsing to ensure potential customers concentrate on completing the call-to-action.
6. Add popups on your website
To expand your list, the subsequent action involves integrating popups onto your website to obtain email addresses from your visitors while they navigate through your pages. Here is an illustration of a popup integrated into an affiliate site.
Affiliate marketers can utilize diverse forms of popups to gather email addresses.
- Exit-intent popups appear when a visitor is about to leave your website.
- Timed popups appear after a specific amount of time has passed.
- Scroll-based popups appear when a visitor has shown interest in your content by scrolling down a specific percentage of the page.
It is suggested that you use a popup to appear on your page when visitors arrive, particularly if you don’t have a credible website. It is important to be proactive in collecting email addresses before users leave your site. As you establish yourself in your field, you can progress to using exit intent and different kinds of popups.
It’s recommended to try out different types of popups on your website in order to identify the most effective approach for your audience. By doing so, affiliate marketers can use popups to gather email addresses and expand their email lists.
7. Create a lead magnet
In order to optimize the use of popups, it is crucial to provide a captivating motivator that entices visitors to subscribe, commonly known as a lead magnet.
The utilization of a lead magnet can greatly enhance the quantity of individuals subscribing to your email list. According to research conducted by Statista, lead magnets have proven to be an effective marketing tactic for 60% of small to medium-sized enterprises.
The reason for this is that people are more willing to share their email addresses if they believe that they will receive something beneficial in exchange. Whether it’s content or otherwise, as long as it’s of value and relevant to Ryan Robinson, it could lead to a prosperous affiliate business with a stable source of passive income.
Half of his revenue comes from the sales of his online classes, while the remaining half is generated through an affiliate program that promotes various products such as courses on website setup, business books, web hosting services, and website builders.
To make a lead magnet that works, it’s essential to comprehend your audience’s wants and preferences. Think about the type of material that they will perceive as the most useful and produce something that is both informative and captivating.
Experiment with different types of lead magnets and place them in different places on your website to see what works best for your audience. For example, you can provide some of them through popups, on a landing page, or with a sticky sidebar.
8. Promote your lead magnet with paid ads
Direct traffic to your lead magnet after publishing it in order to capture more emails. The greater the amount of traffic you send to the magnet, the more emails you can capture, which will optimize the benefits of your lead magnet. Utilizing paid promotion may be advantageous in this situation.
There are several channels available for the promotion of your lead magnet, such as Google Ads, Facebook Ads, LinkedIn Ads, and other paid advertising platforms. Once you have chosen your preferred platform, you should develop a focused ad campaign that emphasizes the benefits of your lead magnet and motivates potential subscribers to join your mailing list.
To target customers who have already engaged with your brand, consider utilizing retargeting ads. It is important to establish your advertising budget and keep a close eye on your campaign. To measure the effectiveness of your campaign, leverage analytics tools to monitor your click-through rate, conversion rate, and cost per lead.
9. Create valuable content
To establish yourself as a reliable source in your field and gain the confidence of your audience, creating premium content that caters to them is essential. Consequently, visitors will be more likely to subscribe to your email list.
When generating fresh content, keep in mind what would be helpful for visitors to your website. This may manifest in the following forms:
- Educational blog entries
- Practical how-to manuals
- Fun videos
Ensure that your writing is both persuasive and comprehensible, taking into account the preferences and concerns of your target demographic. Maintain a steady output of exceptional content to reap the benefits of drawing a larger audience to your website and boosting the probability of obtaining email list signups.
10. Promote your newsletter on social media
By advertising your newsletter on social media, you can broaden your reach and attract fresh individuals to subscribe to your affiliate marketing email list.
Commence by locating the social networking sites where your desired audience is predominantly present. These may encompass trendy platforms like Facebook, Twitter, Instagram, and YouTube, or also specialized sites such as Quora or Reddit.
You can commence crafting captivating content that appeals to the audience by selecting the appropriate platforms for publication.
Ways to grow your email list for affiliate marketing
Implement some of these methods to expand your email list and observe how successful they are in generating additional income, as the larger your subscriber base, the greater the potential revenue.
1. Create a quiz
Enhance the interactivity and engagement of your website by incorporating quizzes that encourage reader participation. Furthermore, offering quiz takers’ the option to download their results in exchange for an email address is an excellent technique for increasing the number of email subscribers.
2. Encourage content sharing
To facilitate your existing subscribers in referring their friends, family, and social media followers to you, include sharing buttons on your email signature, thank you page, blog posts, and all landing pages on your website.
3. Install a slide-in optin form
Discover which individuals are the most engaged with your content by implementing an optin form that appears when site visitors have scrolled through a lengthy piece of content such as a blog post consisting of 2,000 words.
A slide-in bar appears at the bottom of every page on The Wirecutter’s affiliate review website.
Formulate a social media post that includes a call-to-action.
If your target market is using social media, consider sharing a post that includes your most effective call-to-action to motivate them to sign up.
5. Host a giveaway
Organize a contest for your audience and request them to provide their contact details for participation. Furthermore, you may offer them extra opportunities to win by encouraging them to spread the word about the giveaway on their social media platforms, thus extending your audience reach.
6. Add social proof
Exhibit the number of individuals who have already subscribed to your list as a means of motivating others to do the same. Social proof leverages our inherent desire to fit in with others. Witnessing a large group of people gathered “somewhere”, such as on an email list, prompts us to want to be a part of it as well.
Utilize numbers to build trust, enhance your reliability, and tap into our innate desire to feel included. Highlight your figures, for instance, if you have 13,000 followers, make it known. Similarly, if you are promoting an affiliate merchandise with numerous five-star reviews, showcase them.
