What is ecommerce marketing
Ecommerce marketing encompasses all the measures taken to attract visitors to your online store and generate sales, involving the acquisition of new customers and the retention of previous ones.
Ecommerce marketing can occur through either offline or online channels, but it is essential for online retailers to utilize it in order to transform their brand into a prosperous ecommerce business, even though customers ultimately end up at an online store.
Ecommerce marketing tips
After examining the concept of ecommerce marketing, let’s shift our focus towards a few suggestions and strategies that can assist in enhancing it.
1. Leverage real-time personalization
Gone are the days of using a “spray-and-pray” marketing approach. Nowadays, customers expect a personalized shopping experience that caters to their individual requirements. The more targeted the promotions you advertise, the greater the likelihood of them making a purchase.
In reality, websites that display content (such as ads, offers, promotions) that does not align with their interests cause annoyance to almost three-quarters (74 percent) of online consumers.
By utilizing customers’ browsing history, interests, and preferences, personalized marketing messages can be sent to ensure that they are accurately targeted and increase the likelihood of eliciting a response.
Additionally, shoppers desire a personalized experience at all stages of their customer journey. The implementation of an omnichannel strategy in retail can assist in accomplishing this. In this manner, if a customer unexpectedly abandons the checkout process on a desktop, they can resume from where they left off later on a mobile device.
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However, it is crucial to bear in mind that personalizing your marketing messages should not be taken to an extreme. This is because there is a delicate balance between leveraging shoppers’ personal information for message customization and encroaching upon their privacy.
2. Use discount sales
There are multiple methods to implement discount pricing in your online store. While some brands opt for seasonal sales, there are also opportunities to offer discounts based on quantity, implement buy one get one free offers, or simply provide promotional discounts such as a 60% off on all items.
When employing various methods, it is beneficial to aim for creating a feeling of urgency, utilizing the psychology of scarcity. Countdown clocks indicating a limited time remaining in a sale serve as an effective approach in achieving this. Additionally, prominently showcasing the discounts being offered ensures that customers are fully aware of the advantageous deals they can avail.
Discount sales can increase the volume of sales, but they can also decrease the average order value. Therefore, it is important to carefully consider what is most beneficial for your business.
3. Make your website mobile friendly
According to statistics, mobile has surpassed desktop on a global scale, accounting for nearly 55 percent of the market share. In contrast, desktop only holds a share of 43 percent. Thus, it is crucial for any contemporary business to have a responsive and mobile-optimized website.
Nowadays, the key to achieving maximum conversions in your online store lies in offering an excellent mobile experience. Below are a few suggestions on how to accomplish this goal.
- Make your site responsive
- Make sure your site loads quickly
- Optimize your mobile site and improve site search
- Simplify the checkout process
- Use large clear buttons
4. Add live chat
Live chat allows customers to ask questions and voice concerns prior to making purchasing decisions. In addition, it offers agents the chance to offer product information and share knowledge base articles, which aids customers in making more informed choices. These actions help resolve any uncertainties and therefore boost your conversion rate, while simultaneously enhancing the shopping experience for your customers.
Live chat can be strategically employed to specifically engage with website visitors on particular pages or after they have spent a certain duration of time on pages such as product pages, thereby aiding in enhancing crucial customer engagement.
5. Use opt-in pop-up offers
If you want to increase your conversion rates, it is important to consider the potential of opt-in offers. Pop-ups motivate visitors to subscribe to your email list, newsletter, or loyalty program, which helps expand your contacts. This is beneficial for email marketing and ultimately leads to a boost in sales.
Providing a 10% discount and complimentary shipping for orders exceeding $100 as an incentive could effectively persuade an undecided shopper to proceed with a purchase. Furthermore, even if they do not make a purchase immediately, signing up would add them as a contact in your database and increase the likelihood of a potential purchase in the future.
In order to maximize future sales, it is recommended to display pop-ups to customers right before they exit your website. Additionally, it is crucial to test and optimize your opt-in offers. Ultimately, the greater number of email addresses you gather, the higher your sales potential will be.
6. Develop personalized landing pages
Begin by clearly identifying the target audience you aim to attract. Proceed by dissecting this audience into distinct groups. For example, avoid simply stating the goal to allure women and contemplate the specific characteristics of the women who purchase your products.
Do the majority of your customers consist of mothers? Is there specific interest in particular sports or hobbies among them? Is there a concern for specific issues like the environment or gender equality? Proceed to create distinct, customized landing pages specifically tailored for each demographic group.
As the size of your database increases, you might consider dividing it into more specific lists, similar to our recommendation for landing pages. This will enable you to target a more specific audience and tailor your messaging to appeal to different groups of individuals.
7. Make sure your site is mobile-friendly
Given that a significant number of consumers presently utilize mobile devices for Internet browsing and online shopping, it is crucial to ensure that your website supports these functions. The most effective approach to achieve this is by adopting responsive design.
Your customers will be able to browse your site and make purchases from any location in the world. Additionally, Google has made mobile-friendliness an essential ranking factor since April 2015. Therefore, having a mobile-friendly design is crucial for ecommerce marketing to ensure users can find you on search engines.
8. Advertise on social media channels
While your website is crucial to your Internet marketing strategy, it should not be the sole element. To expand your influence and engage with a larger audience, it is important to actively participate on social media.
If you don’t already have accounts on popular platforms such as Facebook and Twitter, it is advisable to create them now.
Step 1: Set up profiles and encourage customers to follow you. Step 2: Share interesting content such as photos, articles, and special deals. Step 3: Once you are familiar with the platforms, you can also explore their paid advertising options.
Utilizing the advanced targeting options provided by social media, employing them as an ecommerce digital marketing strategy can effectively reach individuals who may have a genuine interest in your business.
9. Share your expertise
If you have expertise in a certain area, why not contribute that knowledge to well-known bloggers and media outlets through expert quotes, interviews, or articles?
Some sites do not allow guest bloggers or authors, but there are definitely those seeking high-quality content.
Writing articles can take up a lot of time, and you might be reluctant to share your knowledge without earning anything. However, getting published on external websites can effectively promote your brand and create awareness. Moreover, if these websites are willing to include a link to your ecommerce site, it can directly contribute to increased sales.
10. Publish content about your products on your website
You can publish content about your business without relying on others. Another effective ecommerce promotion idea is including informational guides on your website. Establish a blog for your business. Your website has the potential to offer more than just product listings.
If you are in the business of selling baking supplies, you can share recipes or offer advice to novice bakers. Additionally, you can provide links to your products that will assist them in their baking endeavors. By incorporating relevant keywords into your content, you can enhance the visibility of your website in search engine rankings for particular search terms.
Rephrased: By following a step-by-step approach, your expertise and business will become more widely known among people.
11. Make all of your image items Pinterest-worthy
If visitors come across something interesting on your site and wish to save it for future reference, they have the option to pin it onto one of their boards.
If the followers find the product appealing, they may choose to re-pin it, and the same applies to the followers of those users. This could result in your product image being shared throughout the platform and leading to an increase in traffic directed towards the product page.
In order for this to occur, your image must be visually appealing and suitable for pinning on Pinterest. Since Pinterest emphasizes visuals, users are not interested in including unattractive photos on their boards. Hence, it is imperative to hire a professional photographer to ensure that your ecommerce business is promoted with high-quality and visually appealing photos that can be easily pinned.
These are only a few of the numerous ecommerce online marketing strategies that exist. The opportunities for marketers will continue to grow as the Internet continues to develop.
12. Manage reviews from customers
Reviews are an indispensable component of a digital ecommerce marketing strategy. If you are selling on Amazon, reviews are crucial for improving the visibility of your products in relevant searches. Moreover, reviews play a pivotal role in aiding people in their purchase decisions while cultivating trust between your business and your customers.
