If your organic traffic has decreased, it is probably because Google has made several adjustments to its algorithm. This means that strategies for SEO that were effective in the past may no longer be sufficient. Google’s changes in how it perceives content can have a significant impact on search engine rankings.
Fortunately, we are able to provide you with practical SEO strategies that can enhance your visibility in search engines. These techniques encompass both fundamental and advanced SEO advice.
1. AI Tools for Content Writing
The utilization of AI for content creation is predicted to gain even more popularity as an SEO strategy in 2023.
An AI-powered tool can assist you in producing various types of writing, such as articles, blogs, landing pages, email copy, ad copy for Facebook Ads and Google Ads, video descriptions for YouTube, product descriptions, job descriptions, and more.
AI content writing involves the utilization of artificial intelligence, particularly the third-generation Generative Pre-trained Transformer (GPT-3), which is an autoregressive language model that utilizes deep learning to generate blog posts that are both unique and relevant to your specific audience.
Because AI writing assistants are becoming more accurate, this SEO strategy for content marketing is gaining popularity for a valid reason, as they can save you time and money.
A multitude of AI writing tools are available to assist you, which encompass:
- Jasper: Best for long-form content such as blog posts or landing pages.
- Copysmit: Best for e-commerce content like product descriptions; allows Shopify integration.
- Rytr: Best for marketing-related content like YouTube descriptions or job descriptions.
- Anyword AI: Best for copywriting content like ad copy.
- ChatGPT: Best for conversational content and interactive dialogues, as well as generating creative text; with in-app plug-ins like VoxScript it can extract the transcript from a YouTube video URL and turn it into a blog post:
A tool like Jasper can be used to write a blog post by following a step-by-step thought process.
- Suggest topics that are relevant to your audience
- Create a brief and an outline
- Come up with several choices for an article headline
- Provide a list of items for your listicle
- Write your introduction, conclusion, or any paragraphs in between
- Craft good meta descriptions for your article
To ensure that your AI tool has not unintentionally plagiarized someone else’s work and negatively impacted your search engine performance, it is necessary to follow these steps: Run your final draft through plagiarism detectors such as Copyscape and AI tools like GPTZero or Content at Scale. Additionally, revise the content to maintain accuracy and avoid excessive use of keywords.
2. App Store Optimization for Mobile SEO
With the ongoing growth of mobile traffic, it is crucial to prioritize mobile-first indexing in order to fully optimize your website for mobile devices.
App store optimization (ASO) is an essential SEO strategy that focuses on optimizing mobile apps to achieve a higher ranking in search results within an app store, in addition to overall mobile device optimization. The main objective of ASO is to enhance the visibility of an app and attract a larger number of mobile device downloads, thereby increasing revenue.
By following these steps, more traffic will be generated for your app. Similar to how SEO assists website owners in enhancing their visibility on search engines, ASO assists them in enhancing their visibility on Apple’s App Store or Google Play’s search results.
There are two primary methods for improving an app’s visibility in the app store:
- Improve the app’s metadata. This includes the app’s title, description, keywords, and screenshots.
- Improve the app’s rating and reviews. This can be done by encouraging users to leave positive reviews and responding to negative reviews.
Here are some tips for optimizing App Store SEO.
- Use keyword-rich titles: The title of your app is one of the most important ASO factors, so make sure to include relevant keywords.
- Use keyword-rich descriptions: Like your app’s title, its description is also an important ASO factor. Make sure to include relevant keywords and write a description that is both informative and appealing.
- Don’t use keyword stuffing: Include relevant keywords in the keyword field to improve your app’s visibility. But don’t stuff your keywords–only use them if they are relevant.
- Optimize your app’s screenshots: The app screenshots are one of the first things that users see when they view your app’s listing, so make sure to choose high-quality images that accurately represent your app:
3. Optimize Your Content Right Away
Experienced SEO experts understand that “content optimization” is a strategic way to effectively increase organic traffic by optimizing existing content. This process involves optimizing on-site meta tags of a webpage, such as:
- Including primary and secondary keywords at the correct densities
- Having an appropriate word count
- Ensuring great readability
- Having optimal meta title and description tags
Here are four simple and efficient methods you can utilize to easily and swiftly implement content optimization on your website:
- Find Appropriate Word Counts and Keyword Densities. Determine the right word count and keyword density based on the search query and top-ranking pages. Some queries are answered immediately in a featured snippet, whereas others require in-depth articles of 3,000+ words. There’s no one-size-fits-all; it varies with context.
- Test Your Meta Titles to Optimize CTR. Title tags and meta descriptions are the most important on-site tags for optimizing a page. A great meta description can boost your CTR, which can lead to higher rankings and more traffic.
- Update Pages with Declining Traffic Using Content Decay. As you publish more content, traffic and rankings from your old content inevitably slip. Posts become outdated, competitors update their articles, you stop building new links, etc. Refreshing your decaying traffic is one of the easiest ways to get higher rankings, since you’re not starting from scratch. (See more in section 9 below.)
- Cover Related Questions to Align With Intent on Search Engines. The “People Also Ask” and “Related Searches” sections in the SERPs are two magnificent tools you can use to uncover a user’s search intent. By answering those questions, you may be able to drive up your CTR.
4. Technical SEO
When it comes to technical SEO, the focus is on enhancing the search engine visibility of your website by optimizing its backend. Some important technical aspects to take into account are:
- XML Sitemaps: Create and submit XML sitemaps to search engines to help them crawl and index your site effectively.
- Robots.txt: Use robots.txt to control which pages search engines can and cannot crawl.
- Schema Markup: Implement schema markup to provide structured data that can enhance search results with rich snippets.
5. Backlinks
Acquiring natural backlinks through authoritative websites can greatly enhance your SEO efforts, resulting in high-quality backlinks.
- Content Marketing: Create exceptional content that others want to link to.
- Outreach: Reach out to influencers and other websites in your industry for guest posting opportunities or collaborations.
6. User Experience (UX)
It is important to prioritize maintaining a positive user experience on your site as it can have an impact on both the duration of visitors’ stay and your search engine rankings.
- Mobile-Friendly Design: Ensure your site is easy to navigate on all devices.
- Clear Call-to-Actions (CTAs): Make it easy for users to take desired actions on your site, such as signing up for newsletters or making a purchase.
- Page Layout: Optimize your website’s layout for readability and accessibility.
7. High-Quality Content
To succeed in the world of SEO, it is crucial to prioritize content. Google and other search engines give preference to websites that offer users valuable, relevant, and captivating content. Therefore, to stand out in SEO, the primary focus should be on:
- Keyword Research: Identify and target relevant keywords in your niche using tools like Google Keyword Planner and SEMrush.
- Content Quality: Create informative, well-researched, and engaging content that answers users’ questions and adds value.
- Optimized Headings: Use header tags (H1, H2, H3) to structure your content and make it easy for both users and search engines to understand.
8. Regular SEO Audits
To ensure effective SEO efforts, it is important to frequently evaluate and resolve any problems that may impact the performance of your website. Utilize tools such as Google Analytics, Google Search Console, and SEO auditing software to track and analyze your progress.
Other Popular SEO Techniques
Here are some extra techniques for SEO that can assist you in enhancing your website’s visibility and ranking:
9. Optimize for Core Web Vitals
Optimizing for Core Web Vitals can enhance the user experience and ranking of your website as it measures the loading performance, interactivity, and visual stability of a web page. Core Web Vitals consist of three metrics.
10. Focus on Featured Snippets
By optimizing your content for featured snippets, you have the ability to increase your website’s visibility and click-through rate. Featured snippets are brief snippets of text that are displayed at the top of the search results page (SERP) for specific queries.
11. Use Schema Markup
Schema markup is a code that can be incorporated into your website to enhance search engine comprehension of your content. This can result in enhanced search outcomes and the inclusion of rich snippets.
12. Create Video Content
Creating high-quality video content can be a great way to enhance your SEO since videos are becoming more popular in search results.
Side notes
Mastering SEO requires adaptability and a commitment to best practices, as it is an ongoing process. To enhance your website’s visibility and increase organic traffic, implement these top SEO techniques. By staying informed about industry trends and algorithm updates, you can remain competitive in the constantly changing world of SEO and ultimately achieve your digital marketing objectives.
