Ten years ago, marketers were predicting that mobile would be the future of marketing. In our opinion, the future has already arrived. Although certain mobile devices have appeared and disappeared, smartphones are here to stay for the foreseeable future. The population of smartphone users is continuously increasing.
Currently, the global number of smartphone users exceeds 3.5 billion, who utilize their devices for various purposes such as staying connected with family, enjoying media, as well as engaging in business activities and online shopping. If your business holds significance for you, you must make dedicated efforts to target this vast user base.
We have prepared today’s list of mobile marketing tips for this very reason.
How can mobile marketing help your business
Mobile marketing is versatile because it encompasses various forms. This implies that mobile marketing can connect with your target audience through their preferred communication channel or media platform. Below are some popular formats of mobile marketing:
- SMS and MMS: The oldest form of mobile marketing involves capturing a lead’s number and sending text offers, links with landing pages, and even personalized content
- Mobile applications: Allow you to target your audience while they’re using the app with in-app advertisements and with push notifications when they’re not using it
- Location-based ads: Location-based ads work quite simply, once the user arrives at a specific location – an area near your business – it triggers an advertisement for your business
- Mobile search ads: Mobile-first ads that emerge turn up on the top of the page when you google something are paid advertisements that aim to bring more people to your site
Mobile marketing has many advantages in comparison to traditional marketing methods. For example, it is more cost-effective than print, radio, podcast, and TV advertising. Additionally, it offers the opportunity to connect with a larger audience at any time and in any location. Furthermore, it facilitates targeting a specific group of users more conveniently by utilizing multiple media channels simultaneously.
In 2020, smartphones have become a necessity understood by everyone. However, if you’re questioning the worth of investing time and money into mobile marketing, here are a few reasons why it is crucial for every business to adopt and utilize it.
Improve your customer engagement rates
By offering personalized ads and messages, you can make your customers feel unique and valued. It’s fortunate that approximately 60% of consumers now specifically desire brands to provide them with exclusive benefits that are not accessible to the average user. Woorise is here to assist you in maintaining continuous engagement with your customers and enhancing their user experience. Consequently, this will ultimately result in improved conversion rates and increased sales.
Allow you to reach a worldwide audience
Investing in mobile marketing can enable you to reach a global level, considering the vast number of smartphone owners and users. Creating content that extends beyond your city or country can help expand your reach. With the implementation of effective strategies, your business can explore new markets and gain access to additional sources of revenue.
Help you target local customers more easily
Although it is tempting to have a worldwide audience at our disposal, let us take a moment to focus on our local customers again.
When conducting a local search on their mobile device, 9 out of 10 people either call or visit a business in their area within 24 hours. By utilizing local-based marketing tools, you have the ability to effortlessly showcase your business to local consumers and guarantee that they prioritize reaching out to your business.
Give you instant results from your efforts
Mobile marketing, in contrast to traditional marketing, provides the advantage of immediate feedback on your efforts. As individuals carry smartphones constantly, their response to advertisements is typically swift. Consequently, you can promptly observe people’s reactions to your marketing endeavors and consequently make real-time adjustments to your marketing strategy.
Boost your ranking pass the competitors
When you search for mobile marketing tips, it is always emphasized how crucial it is to have mobile-friendly content and websites (we will discuss this further later on). In addition to customers, search engines also have a preference for websites that are responsive on mobile devices. Google has officially included this as a key factor in determining rankings. This is how mobile marketing can give you an advantage over your top competitors.
Mobile marketing tips for leads and sales
After discussing its definition and benefits, it is now appropriate to provide practical advice on mobile marketing. The following tips on mobile marketing will assist you in expanding your pool of potential customers, boosting your sales, and ultimately enhancing your overall profits.
1. Invest in creating your mobile apps
Despite some people finding in-app marketing tiresome over time, it remains effective. However, there is a more efficient approach to reach and convert app users into customers. Despite the vast number of people visiting mobile sites on a daily basis, they tend to favor using apps.
A recent survey by Compuware revealed that an astonishing 85% of mobile users have a preference for apps over mobile websites. Including mobile app development in your considerations can be advantageous, as it allows for an expansion of your market reach despite the significant investment required for launching a mobile app.
2. Look into voice search optimization
Around 25% of individuals in the United States possess a Smart Speaker currently. The majority of these users utilize voice search more frequently compared to text search. Therefore, it is essential for your content to be optimized for voice search.
When considering your content, be sure to incorporate long-tail keywords, update your contact information, and address frequently asked questions related to your specific field. Additionally, you now have the opportunity to utilize voice-activated ads and target mobile shoppers who use their mobile devices, personal assistants, and smart devices to search for particular products.
3. Make your website mobile friendly
The proportion of digital traffic from smartphones is currently around 8 to 10%, and this percentage is continuing to increase. In 2017, sales of mobile e-commerce amounted to $2.3 trillion, which was a significant increase of 23.2% compared to the previous year. It is predicted that by 2021, mobile e-commerce will account for 2/3 of all e-commerce sales, equivalent to 79%. Therefore, in order to improve your performance, it is essential to ensure that your website is compatible with mobile devices.
4. Market your brand to mobile users with ads
First, identify your primary audience and develop mobile advertisements specifically targeting them. It is crucial to ensure that mobile users find your company. The most effective method to achieve this is by implementing mobile SEO and offering convenience through PWAs and other means, enabling customers to conveniently access your products and services from any location, at any time, and with any network connection.
5. Make your website a progressive web application
A Progressive Web Application, also known as PWA, serves as the missing connection between mobile apps and mobile websites. A single PWA can effectively replace both, offering enhanced performance and cost savings. PWAs deliver a website-based experience to users, resembling that of an app. The Forbes magazine site is a prime demonstration of a successful progressive web app.
6. Build your brand app
If you are not currently building a PWA, then it is recommended that you consider developing a mobile application to generate leads and increase sales. Mobile applications offer a convenient and efficient means of engaging with customers on a local and personalized level. For instance, an e-commerce business would be unable to provide an optimal experience without a mobile app, while a beauty parlor could still function adequately without one.
7. Use social media
When at least 90% of mobile users are active on at least one social media platform, it would be wise to utilize its influence for establishing a lasting brand reputation. Engaging with social media is a sensible choice for businesses that sell physical products like clothing, jewelry, DIY supplies, accessories, or any business that highly values direct customer interaction.
8. Consider multi-channel marketing
Multi-channel mobile marketing involves sending a campaign through multiple mobile platforms, such as WhatsApp, mobile apps, social media networks, push notifications, blogs, SMS, mobile advertising, and others, while making minor modifications. Currently, we lead a multi-channel lifestyle, hence, it is necessary to utilize numerous methods to effectively interact with and keep customers.
9. Get your business on Google map
To effectively target your desired customers, it is important to ensure your business appears on the local map using Google My Business. By listing your business on Google My Business, you can enhance your overall search engine traffic and generate significant local and global sales, as most mobile users primarily search for local services.
10. Employ real-time tracking
Mobile marketing relies heavily on real-time tracking to provide up-to-date information on events and individuals involved.
You can utilize Mobile Real-Time Tracking apps to gather real-time data analytics, which can aid you in targeting the appropriate customer, enhancing your keywords, increasing conversion rates, improving personal engagement, and potentially altering your marketing strategy.
11. Send text messages
If you check your mobile phone once every hour or more, do you not think that your customers do the same? Therefore, to boost engagement and improve conversion rates, it is crucial to implement SMS marketing strategies. Text ads offer several advantages, including trackable outcomes, interactive dialogue, rapid content dissemination, and delivery of customized experiences.
12. Add personal touch
To enhance the effectiveness of mobile marketing, add personalization in order to connect emotionally with your audience and provide them with added value.
- Identify specific customer needs and address them
- Share your story
- Use various media, such as pics and video
- Create your brand character (such as the chimp in MailChimp)
- Call users by their names (Dear Ronald instead of Dear Customer)
Mobile marketing, which has been making a significant impact for a number of years, is projected to remain influential in the coming years, mainly due to the introduction of innovative concepts like PWA and omnichannel tools. When devising your mobile marketing strategy, it is important to consider the three Cs: creativity, content, and completeness.
