As a marketer, can you really afford to ignore video when 54% of consumers want to see branded video content from businesses, 55% of people thoroughly consume video content instead of skimming, and video content is predicted to represent 82% of all IP traffic by 2021?
For businesses that are experiencing growth, video marketing is a valuable method for engaging with your desired audience and expanding the reach of your brand. Here are additional advantages of video marketing and the justifications for its immediate implementation.
1. More customers are watching video
Video content is growing quickly, and it is both relevant and enjoyable. Currently, the second largest search engine worldwide is YouTube, just after Google. YouTube has around 1.9 billion users every month, which is an incredibly large number. This accounts for almost one-third of all internet users and results in over a billion hours of video being watched daily.
The point we are trying to make is about the magnitude of the market we are discussing. By incorporating video marketing into your strategy, you have the chance to access a vast pool of prospective customers.
Adding videos to your product pages has been proven to lead to a 144% increase in purchases. Thus, it is important to consider your target market. The demographic of 18 to 34 year olds consumes video content more than any other age group. However, this does not imply that video should not be a significant aspect of your strategy if your audience is older.
2. Video complements marketing strategies
The importance of video marketing lies in its ability to perfectly harmonize with your existing marketing strategy. If you are already producing weekly blogs, you have the option to transform them into videos or incorporate additional video content.
You can transform helpful how-to blogs into how-to videos, providing an alternative means for your audience to interact with you and converting your content into a widely consumed format.
3. Optimized videos are easily found by Google
Taking the time to create and optimize your videos for search engines will enable you to attract organic traffic to them. This entails selecting the appropriate video platform, generating an appealing thumbnail, ensuring that the page housing the video is both relevant and SEO optimized, and crafting captivating titles and descriptions. While there is a lot to address, the endeavor is certainly worthwhile.
If you are uploading content to YouTube, you have the option to add links in your videos and video description, which is another way video content can attract viewers to your website.
Including too many links or ads in your videos can have negative consequences. Viewers may feel bothered by the excessive ads and become less receptive to your marketing efforts, possibly even perceiving you as a nuisance. This approach contradicts the principles of inbound marketing.
Additionally, search engines can leverage AI’s ability to transcribe video audio, enabling them to efficiently locate relevant videos through search queries.
4. Video aids with branding and consumer trust
Video has the ability to establish a personal, comprehensive, and captivating connection more rapidly than written content. Nonetheless, it is advisable to utilize both mediums together in order to portray your organization as supportive, well-informed, and relatable. Video significantly aids in achieving the latter two objectives.
By offering genuine and honest content, whether it is provided by you, your colleagues, or employees, you increase the likelihood of establishing trust. This is the core principle of inbound marketing: utilizing consumer trust to foster relationships. Ultimately, our aim is not to make sales, but to educate.
Utilizing employee interviews and behind-the-scenes footage is an excellent approach to showcasing the personal aspect of your business. These videos can effectively foster engagement and establish a connection between your business and prospective customers.
5. Using video shows you keep with the times
Inbound video marketing is a contemporary method of advertising your business. Businesses that stay current are appreciated by customers as it indicates their continued relevance and ability to stay in tune with modern culture.
In addition, the nature of videos has evolved in recent times, allowing for more creativity and innovation. The advent of live video, the introduction of the ‘stories’ feature on Facebook and Instagram, video filters, and other technological advancements have expanded the possibilities beyond traditional formats. Even virtual reality can be utilized to provide an immersive video experience, which has proven successful for 64% of marketers.
6. Video content can increase conversion rates
According to a recent study, the addition of videos to your product or service page can result in a substantial 144% increase in purchases.
An effective method to incorporate video content into a landing page for a product or service is by utilizing an “explainer video.” This presents an opportunity for customers to gain knowledge about the functionalities of your product or service through a brief video, often presented in a visually appealing or captivating manner.
It is beneficial to stay updated on the latest developments. Video content undergoes continuous changes. Currently, important trends to keep in mind are product videos (which provide a live demonstration of your product or service) and product reviews. However, we will discuss these in more detail later.
By including this engaging content on your product and service pages, you can exceed your expectations in boosting conversions and driving sales.
7. Video can build relationships between a brand and it’s customers
Not only do we know that individuals enjoy watching videos, but we are also aware that video content plays a significant role in boosting sales. However, there is additional information to consider.
When content is tailored effectively, it has the potential to encourage engagement and foster communication with your audience. This, in turn, cultivates a sense of reliability, trustworthiness, and honesty in your brand, which are essential values for consumers seeking to establish a connection with a business.
External reviews are valuable resources that marketers should take into consideration.
By working together with a well-known influencer to assess your product or service, you not only demonstrate sincerity and build trust among viewers, but also disseminate information about your business through influential individuals.
8. Google loves optimized video content
In addition to being valuable elements in numerous marketing campaigns and effective means to convey information, videos also offer a significant advantage that marketers appreciate, concerning the ranking of your search engine results page.
By carefully optimizing your video content for SEO, including a compelling and relevant thumbnail as well as a captivating title, along with high-quality content, you can achieve increased organic traffic to your website. This, in turn, will boost your ranking and attract more views to your videos.
9. Move in before your competition does
At present, digital marketers find video content to be crucial in their strategy, with 92% acknowledging its importance. This percentage has risen from 78% in 2015, and there is a growing certainty that more professionals will recognize the multitude of advantages videos offer in a campaign.
When you create a video that adheres to best practices and procedures, it can be disheartening to see it struggle for attention among the countless existing videos. Therefore, it is crucial to act swiftly and distinguish yourself, establishing a recognizable identity.
It is crucial to avoid producing a constant stream of average videos. It is far more advantageous to have a smaller amount of high-quality content that garners a large number of views as opposed to numerous videos with very few views. Developing a strategic approach to video content creation is essential, as consistently delivering good quality content will enhance visibility and establish your credibility as a trustworthy source before viewers seek alternatives.
10. The future of video is bright
As technology progresses and evolves, our usage of it also evolves. This is especially true for video content, as there are now more avenues than ever to captivate and interest viewers in you and your company.
From utilizing one-to-one marketing videos to livestreams, it is crucial to contemplate the potential deployment of videos to achieve maximum impact. With the emergence of VR, AR, and streaming services, there is currently an ideal opportunity to actively engage in the production of video content, while staying abreast of the latest advancements to effectively communicate your message to the audience.
11. Video marketing is available anywhere, anytime
Video is not only flexible and captivating, but it is also effortless to consume on both desktop and mobile devices.
Mobile video views have been increasing constantly and have grown by 233% since 2013, with YouTube reporting a yearly increase in mobile video consumption of 100%. The rise of Facebook and YouTube as mobile platforms indicates that people prefer to watch videos while on the go.
With the ability to access video content from anywhere and being attractive even to the least motivated viewers, it is an essential marketing tool to reach a broad customer base at any given moment.
12. Using video, consumers are more likely to buy
An increasing number of individuals are visiting YouTube to seek entertainment and acquire knowledge. YouTube has become a go-to platform for people who desire to make informed purchasing decisions. This is primarily due to the popularity of video product reviews, which provide valuable insights into products and are typically more truthful in comparison to advertisements.
Product videos embedded into the actual product pages on your website also serve this purpose. Approximately half of internet users search for videos related to products before making a purchase, and four out of five consumers find product demos useful.
Videos showcasing your products and services offer advantages, as they provide an opportunity for vloggers, influencers, and micro-influencers to potentially review them on their respective social media platforms.
Given that influencer marketing is the most rapidly expanding online approach for acquiring customers, it is logical to seek out industry-specific individuals to review your products. Their assistance will contribute to expanding your viewership and yielding remarkable returns on your endeavors.
