Regardless of the nature of your business, there are numerous advantages of implementing mobile marketing. Some of these advantages include expanding your reach to new audiences, enabling instant customer engagement, and being a cost-effective approach.
In 2023, these are the key advantages of mobile marketing.
1. Accessible and immediate
According to Datareportal, the average amount of time individuals dedicate to using mobile devices every day is approximately 4 hours and 10 minutes.
That is a substantial amount.
In order to remain relevant, it is crucial to reach out to consumers where they are most engaged – on their phones. These individuals are constantly immersed in their phones, using various social media apps, checking emails, playing games, and browsing the web. Additionally, they are inseparable from their phones, carrying them wherever they go.
The success of mobile marketing greatly relies on accessibility, as it enables you to connect with your audience anytime and anywhere. Additionally, mobile marketing serves as the quickest method to communicate with consumers and instantly share your message.
It is worth noting that by January 2023, mobile devices accounted for 62% of web traffic, surpassing desktops. Moreover, we can anticipate a continual increase in this percentage.
The issue with desktops is that the message might not be received by the user until after several hours. It is important to note that people are not constantly sitting at their desks and are often on the move. Therefore, if you aim to instantly reach your target audience, mobile marketing is significantly more effective.
2. It helps with search engine rankings
Search engine optimization is a complex procedure that is widely acknowledged. Nevertheless, it is certain that having a presence on multiple social media platforms can enhance your ranking. When your brand’s website is connected to dynamic Twitter and Facebook accounts, both will be visible in search results.
In addition, it is crucial to have a website that is responsive and functions well on smartphones as it is a significant factor in ranking. Hence, references to mobile marketing can assist in enhancing your SEO rankings. All forms of marketing, including pay-per-click campaigns and content marketing, should have a beneficial impact on SEO.
3. Mobile experiences can drive purchasing decisions
When individuals are using their mobile devices, their desired outcomes include immediate access and ease of use. They seek the ability to gather information about a company, establish communication, explore available discounts, and facilitate transactions, among other things.
Additionally, it is crucial to ensure a seamless and immediate execution of these tasks. Essentially, it is essential to establish a favorable user encounter on mobile devices, thereby enhancing the likelihood of individuals making purchases from a particular brand. Research conducted by LOCALiQ indicates that if a negative mobile experience occurs, individuals are 60% less inclined to buy products or services from that particular brand.
According to LOCALiQ, when it comes to mobile experiences, positive ones can also influence offline purchases. The study found that 70% of smartphone users utilized their phones to gather information about a product before making an in-store purchase.
4. Location-specific mobile marketing
One of the main advantages of mobile marketing is the ability to target customers according to their location, which is extremely beneficial for any business. As previously stated, individuals constantly have their smartphones with them, allowing you to exploit the geo-targeting features of mobile devices.
By utilizing location-specific advertisements, you ensure the delivery of more pertinent content to the user. Another technique to employ is geo-fencing, which activates notifications, alerts, coupons, or other offers upon a device’s entry into a particular area. This is commonly referred to as hyperlocal targeting.
Whole Foods’ mobile campaign is a successful example of location-based marketing as it utilized both geo-fencing and geo-conquesting techniques. These techniques involve setting a virtual boundary around the exact business location or even the competitors’ locations.
There was an increase in traffic to both their physical stores and their Facebook Page.
5. Allows you to reach a global audience
Mobile marketing is the ideal approach if you aim to reach a worldwide audience in 2023, as billions of individuals globally possess a mobile phone. This allows you to not only target everyone but also select your desired audience based on their specific demographic attributes such as age, gender, or location.
Furthermore, ad platforms continue to advance in sophistication. Additionally, interests, hobbies, past purchase behavior, and retargeting are among the other popular targeting features available.
If you are unsure about who your target audience is, you can begin by targeting a wide range of people until you have a better understanding. Once you have identified your target audience, concentrate your efforts on reaching them. Nonetheless, continue to test and improve your mobile marketing campaigns without ever stopping.
6. Cost-effectiveness
First, let’s focus on the most important aspect. When compared to other marketing methods, mobile marketing is considerably more affordable. For instance, the production and purchase costs associated with print, TV, and outdoor advertising are substantially higher.
By thinking step by step, you can rephrase the text below while preserving the same meaning. Remember not to add new information or remove any existing information. The efficiency of mobile marketing ensures that your money is utilized efficiently. Additionally, you can select the communication channels that align with your budget, as mobile marketing provides a range of options.
7. Mobile personalization
As a marketer, you are aware that personalized messages increase the likelihood of consumers recalling and taking action on them. According to a survey conducted by a reputable digital marketing and analytics agency, 7 out of 10 consumers express a preference for content and advertisements that cater to their individual interests. Mobile marketing showcases exceptional proficiency in this aspect.
Push notifications can be personalized in addition to content. User segmentation becomes easier with the collection of permitted data, resulting in impactful campaigns. Toyota USA, for instance, utilized insights from Facebook to create 100,000 distinct video advertisements for a hybrid vehicle, tailored to each viewer’s preferences.
8. Immediacy
If your online marketing messages are delivered to desktops or laptops, there is a possibility that the consumer might not come across them immediately. However, consumer behavior is distinct when it comes to smartphones. This can be leveraged through mobile push notifications. For instance, a news app can promptly send out noteworthy breaking news, or a retail store can announce a one-day sale.
Using this aspect of immediacy, important alerts that respond to consumer actions can be utilized, which is particularly crucial in the fintech industry. Lloyds TSB, as the pioneering bank to provide text alerts encompassing balance information and customers’ previous five transactions, holds a positive viewpoint on the mobile platform’s effectiveness as a service channel.
Anita Hockin, head of internet at Lloyds TSB, explains that the concept revolves around providing customers with options on how to communicate with the bank. Discover further details on how to establish an online banking app as the central element for creating an omnichannel consumer engagement strategy.
9. Instant, real-time transactions
Mobile marketing provides e-retailers with the undeniable advantage of facilitating immediate transactions, enabling them to promptly fulfill consumer demands.
Recent research indicates that if a greater number of stores and apps were to accept them, 39% of consumers would be inclined to make use of mobile payments more frequently. Additionally, 61% of consumers currently report substituting cash transactions with mobile payments. Moreover, it is possible for such transactions to be available in physical retail locations as well.
An increasing number of consumers have come to rely on the convenience of mobile shopping. Catbird, a jewelry company, designed a personalized mobile commerce theme that was separate from the desktop store, in order to enhance a seamless, omnichannel experience. This resulted in a mobile transaction growth of over 45 percent.
10. Omnichannel reach
Mobile marketing comprises multiple channels, providing numerous effective approaches to connect with consumers. Presently, the majority of website traffic originates from mobile phones. Additionally, there are mobile apps, offering a tailored experience. Moreover, text messages demonstrate an exceptional average open rate of 98%.
In addition, there are alternative methods to communicate effectively. For instance, QR codes placed in outdoor areas or printed materials can be scanned using mobile phones to access additional offers and information.
You can develop a mobile strategy that effectively reaches your prospect with the appropriate message in the correct location and at the appropriate time based on their behavior and previous interactions. Given Google’s recent recognition of push notifications as a crucial marketing trend that marketers cannot overlook, we present a comprehensive and useful guide.
11. Tracking and analytics
Another beneficial aspect of mobile marketing is the ease with which user responses can be tracked, providing additional data and insights to take action upon.
To ensure the effectiveness of your campaign budget, it is crucial to monitor metrics like acquisition cost, lifetime value, and user engagement. These metrics serve as essential indicators for assessing the campaign’s performance and determining any needed adjustments.
12. Staying ahead of the competition
Although there are clear benefits to mobile marketing, a recent survey showed that nearly a quarter of the top 1 million most popular websites worldwide are not optimized for mobile use. Additionally, another study indicated that 60% of smaller businesses in the sampled population have older websites that are also not mobile-friendly.
For the companies that are in the fintech, retail, consumer service, and other sectors mentioned, this implies that they are missing out on a significant portion of consumer attention and revenue.
By having a mobile marketing strategy to appeal to consumers who prefer mobile-friendly websites, you can gain an advantage over competitors and build lasting loyalty and a stronger position. This is because 61 percent of consumers express a higher likelihood of making purchases on such sites.
