The top retargeting platforms simplify the process for digital marketers to deliver engaging offers and advertisements to audiences who have previously engaged with their brands online.
Retargeting is a form of PPC advertising that utilizes cookies embedded in browsers to display ads to users by taking into account their previous browsing history. By deploying a retargeting ad, you can remind audiences who have previously visited your website about your offerings, motivating them to revisit your website and complete their purchase or engage with you via a form.
If you have just begun exploring remarketing or are in the process of setting up your first remarketing campaign, you will have to decide which retargeting platforms are most suitable for your needs. To simplify the process, we have compiled a list of the top retargeting platforms and the situations in which they should be used.
Retargeting platforms
1. Google ads
Google Ads provides digital marketers with one of the most effective retargeting platforms available. By utilizing the audience manager tool, marketers can establish personalized audiences within Google Ads by connecting their data sourced from Google Analytics (website visitor data), YouTube (channel viewers/subscribers), Google Play, or other platforms.
With almost 40% of the total PPC advertising market under its control, Google has unmatched access to advertising space on both the Google display network and the Google search network. Consequently, Google Ads is considered one of the top platforms for effectively reaching the appropriate users who have previously interacted with your brand through retargeting ads.
Google Ads utilizes the PPC pricing model, and all its customization and targeting tools, such as audience manager, are accessible at no cost to individuals having a Google Ads account.
2. Adroll
AdRoll is an exceptional all-in-one marketing platform that suits the needs of eCommerce stores and web-based businesses aiming to market and retarget audiences across various channels. With AdRoll, digital marketers can conveniently customize ad creative and targeting parameters for display and retargeting ads using a centralized platform.
After that, AdRoll collaborates with multiple publisher networks to optimize the extent of retargeting campaigns and expand the search for new customers and conversions as much as possible. AdRoll collaborates with prominent retargeting platforms including Google Ads, LinkedIn, Instagram, Facebook, and numerous others.
You can access a free version with certain restrictions, and the cost for paid subscriptions starts at $9 per month. Additionally, all paid subscriptions include an amazing 90-day trial period, enabling you to confirm your complete satisfaction before committing to the agreement.
3. Criteo
Criteo is an advertising platform and retargeting solution that ensures a 13X average return on ad spend for users of its dynamic retargeting solution, by utilizing machine learning to optimize ad creative and target audiences effectively to generate conversions.
Criteo provides digital marketers with extensive dynamic retargeting capabilities that they will find beneficial. A noteworthy feature is the ability to create personalized video ads for each shopper, displaying items they have recently viewed or may have an interest in based on their browsing history. Criteo’s machine learning utilizes all customer data to constantly enhance retargeting efforts and improve return on ad spend.
Criteo offers predictive bidding to automate the PPC bidding process. This helps digital marketers optimize ad spend and save time. To get pricing information, you will need to contact Criteo directly as there is a free trial available.
4. Facebook
Facebook’s attractiveness as a retargeting platform for digital marketers lies in its user statistics and its overall share of the PPC advertising market.
With almost 2.5 billion active users monthly, the platform is ranked as the third most visited website on the Internet. As younger generations switch to different social media platforms, Facebook’s audience is gradually shifting towards older demographics, which are more profitable.
To start retargeting on Facebook, follow these steps: firstly, implement a Facebook pixel on your site and set up events to track users’ page views. Then, you can easily create ads that dynamically retarget audiences who have interacted with your products before, whether it’s on your website or directly on Facebook.
Facebook Ads follows the PPC pricing model as a standard – there is no cost to begin!
5. LinkedIn
With 675 million monthly users, LinkedIn is globally recognized as one of the most popular social platforms.
Although Facebook’s user base tends to be dominated by older age groups (the 65+ category being the segment experiencing the most rapid growth), LinkedIn primarily attracts professionals and individuals within the working age range of 25 to 50 years. As for LinkedIn’s user demographics, 44% of Americans aged 25 to 29 report their usage of the platform, while 37% of individuals aged 30 to 49 also indicate their engagement with LinkedIn.
LinkedIn is aimed at young professionals who want to grow their network and advance their careers. Additionally, it provides a valuable opportunity for digital marketers to engage with B2B sales and marketing prospects on a platform where users seek business-related content rather than consumer-oriented entertainment.
After incorporating the LinkedIn Insight Tag on your website for tracking purposes, you have the ability to categorize audiences by their website page or product views. This allows you to create personalized retargeting advertisements for each audience.
You can begin using LinkedIn advertising for free. The platform operates on the regular PPC advertising model, meaning you will be charged for every click your retargeting campaign receives.
6. Wunderkind
Due to their utilization of advanced behavior analysis, Wunderkind is able to retarget ads to customers, thereby enhancing brand awareness and conversion. Consequently, they possess a considerable edge in the domain of behavioral segmentation.
By analyzing user engagement with your ads, this tool offers the necessary resources to engage with users on various platforms. This guarantees that your ads are viewed by users at the most opportune moment in order to achieve conversions.
Using the Wunderkind, Finish Line, the top athletic retailer in the United States, experienced a 50% increase in revenue from triggered emails. These emails cover various categories such as cart abandonment, post-purchase sequences, browsing specific product categories, receiving alerts for low inventory, being notified about new products, and preventing the abandonment of loyalty sign-ups.
7. Sizmek
Sizmek, founded in 1999, is among the longest-standing advertising platforms, boasting a wealth of experience. It operates as an independent advertising platform, providing valuable data insights and consolidating them in a unified location. This convenience empowers users to comprehend and enhance their campaigns seamlessly.
Even users who are new to the platform can easily comprehend their campaign reports.
By utilizing Sizmek, Citibank conducted a Citibank Platinum Reward campaign. Through the implementation of Dynamic Creative, they managed to cut the production time by half and attain a 42% increase in conversions for a meticulously optimized retargeting campaign. It is noteworthy that this campaign marked the inaugural instance of its nature in Malaysia.
Dell used Sizmek to create The Power to do More campaign. This campaign was viewed by more than 27 million unique users and generated 162,000 visits to their site.
8. ReTargeter
ReTargeter provides a variety of solutions for building brand awareness and driving conversions, including Web, Facebook, CRM, Dynamic Retargeting, Search options, and audience targeting.
ReTargeter’s main focus is on websites that generate more than 30K unique visitors per month. This implies that they target your ads on high-quality websites. They offer a pixel for your website to track its visitors, and subsequently display retargeted ads featuring your brand. This strategy helps enhance brand awareness for your business.
ReTargeter is able to achieve a remarkable feat by helping brands convert 98% of the web traffic they lose into customers.
BattlBox, the provider of top-notch survival gear and outdoor gear, successfully employed a ReTargeter to direct more than 2900 visitors to their website, resulting in over 500 conversions. This three-month campaign yielded excellent outcomes.
9. Retargeting.biz
Retargeting.biz products cater to the eCommerce sector by offering a comprehensive set of tools such as personalization, email marketing solution, and ad management on Google and Facebook ad platforms. Thus, they effectively address the needs of eCommerce operations.
Retargeting.biz is steadily gaining momentum and receiving recognition for its distinctive features, particularly its predictive suggestion engine. By harnessing the capabilities of AI, this tool offers optimal decision-making advice, such as the opportune timing for contact and discount offers.
In order to differentiate themselves in a highly competitive industry, bobomoda.ro, an online store catering to women, utilized Facebook Dynamic Products ads and Retargeting.biz. Through this strategic approach, they successfully attained their goals, experiencing a significant boost in traffic growth by 53.45%, an average order value increase of 2.66%, a remarkable 130.82% rise in recovered carts, and a substantial Return on Ad Spend (ROAS) of 12x.
10. Meteora
By implementing a range of automated features into their platform, Meteora has succeeded in enhancing ad engagement and boosting brand awareness, which they take great pride in.
They offer automated keyword targeting and assist in discovering websites with a potentially broad audience, aiding in the attainment of pertinent initial impressions. Meteora is beneficial if aiming to enhance brand familiarity within a local market or concentrate on specific geographic customer segments.
11. Instagram retargeting ads
Due to Facebook’s ownership of Instagram, they also provide an impressive method to retarget advertisements. With over a billion active accounts, Instagram presents an unexplored marketing potential.
Instagram offers a platform that is comparable to retarget ads on Instagram. It functions similarly to Facebook ads in order to retarget the audience that was previously lost. Utilizing social media is an effective method to enhance brand recognition and enhance conversion rates. Undeniably, both Facebook and Instagram possess impressive retargeting capabilities.
The goal of JOOP!, Germany’s most famous fashion label, was to expand its brand recognition among a wider audience. To achieve this, JOOP! collaborated with social media agency dreifive, producing captivating video advertisements featuring renowned German artists and social media influencer Toni Mahfud on Instagram and Facebook. Their target audience comprised both men and women between the ages of 20 and 39.
In the year 2018, between April 7 to May 20, the campaign achieved a stunning result – a 60% increase in ad recall at a 27% reduced cost per person reached.
12. Perfect audience
Perfect audience is a retargeting platform that specializes in enabling digital marketers to effectively deliver remarketing messages across various platforms by empowering them.
Perfect audience has a wide range of display ad inventory available as a result of its partnerships with Google, AppNexus, Lift DNA, and the Rubicon Project. The platform also provides the opportunity to manage ads and retarget campaigns using Facebook Ads, Twitter, Instagram, and the HubSpot platform.
You have the option to enable retargeting on your Shopify store. This allows you to display dynamic, multi-product retargeting ads to the appropriate user at the appropriate time. Additionally, Perfect Audience facilitates cross-channel user tracking, ensuring your ads remain pertinent even if users switch devices.
Marketers also have the advantage of being able to establish partnerships with other similar websites for cross-marketing or retargeting purposes.
If you are able to collaborate with a vendor whose products are similar to yours, remarketing to their customers could result in even greater conversions compared to remarketing to your own customers. These exchanges can be mutually beneficial and are made easy with the help of Perfect Audience.
Perfect Audience gives new customers a risk-free opportunity to try their services with a complimentary trial that includes $100 of ad credit.
