In order to keep up with the growing trend of people using the internet to find products and services, it has become essential for every business to establish a strong online presence. Nevertheless, due to the abundance of competition online, the risk of a business becoming irrelevant quickly rises if it fails to promote its brand, regardless of the quality of its offerings.
In order to prevent your business from facing a significant decline, you have the option to employ various online marketing strategies that will improve the online presence of your brand. One of these strategies is PPC, which offers numerous opportunities by effectively attracting the intended audience to your business and facilitating conversion.
Pay Per Click (PPC) is a virtual world promotion tool for businesses. It is an internet marketing model where advertisers are required to make payments whenever a customer clicks on their advertisement. Essentially, it involves purchasing visits to your website.
In order to bring genuine customers to your business, the strategy proves to be effective. To promote your business through paid advertising, you have the option to enlist the services of the top digital marketing company in close proximity to your location, which will result in the growth of your business.
To provide you with a clear comprehension of how paid advertising contributes to the growth of your business, we present some of its advantages:
1. Make your website rank on the first page of SERPs
When you use search engines such as Google and Yahoo to look up various subjects, you might have noticed the presence of PPC ads on their initial page.
PPC ads enable your website to reach the top of search engine result pages by attracting more clicks, as people tend to click on the first few results rather than scrolling further. By increasing the number of ad clicks, you can drive a higher volume of potential customers to your business.
2. Instant targeted traffic
If you select the right digital marketing agency, you can initiate a PPC campaign across various search engines within 30 minutes. However, if you are new to online marketing, it may take some time to generate organic traffic for your business. Nonetheless, through PPC, you can promptly enhance your business’s visibility and attract the desired audience quickly.
3. Consistent leads
In order to thrive and expand in the ever-changing market, it is crucial to attract a large number of individuals to your website consistently. With paid search marketing, you have the ability to regulate the flow of traffic to your website based on your desired payment per click, per day, and per month.
4. No dependency on SEO
If you already have a website that is optimized for search engines, running a pay-per-click (PPC) campaign will provide an extra advantage. By implementing a successful PPC campaign, you can make the process of converting genuine leads into customers much easier.
5. Good for local searcher
When consumers search for products and services on their smartphones, they have the ability to click on your ads and immediately visit your store to purchase what they require. According to a report, over 75% of customers visit your physical location on the day they discover your online business. Hence, it is crucial to ensure the effectiveness of your PPC campaign in order to attract a larger audience.
6. Match your budget
There is no limitation on the budget when it comes to creating a PPC campaign. You have the freedom to determine the amount you wish to invest in order to make the campaign effective, including choosing the amount you want to spend per click.
Ad scheduling is one of the valuable features offered by a paid search marketing platform. It enables advertisers to choose the exact days and times to display their ads.
7. Geo-targeting
One more excellent aspect of PPC is Geo-targeting. By utilizing this function, you have the capability to choose particular regions worldwide where you want your advertisements to be shown.
By using PPC, you have the ability to focus on particular industry-related keywords. When individuals search with those keywords, they will have the opportunity to view your advertisements. Aligning your brand with something memorable can greatly enhance your marketing tactics.
8. Expand your reach
If you want to share your message with a wider audience, paid advertising is a good option. With 82% of the U.S. population having a social networking profile, paid online advertising allows you to connect with your target audience effectively. By investing a small amount, your ad can reach hundreds or thousands of people. Posting on your own social media account may result in reaching the same audience repeatedly, but paid advertising allows you to reach a larger and diverse range of people, thus expanding your audience.
9. Measurable outcomes
When you promote your brand via social media or Google Ads, you have the advantageous capability to evaluate your outcomes using analytics. After the completion of your campaign, you will be able to gain entry to data, enabling you to assess the results for each advertisement and keyword employed. You have the ability to precisely monitor where your funds are being directed and the outcomes they are generating.
Here are some methods to evaluate the success of your paid advertising campaign:
- Click-through rate – The percentage of people who click your ad (clicks) divided by the total number of people who viewed your ad (impressions)
- Conversion rate – The percentage of visitors to your website that completed your desired goal (conversions) out of the total number of website visits
- Cost per lead – The cost of your campaign divided by the leads it generated
- Return on investment – The money spent on the campaign compared to the revenue gained from it
10. Quick results
While certain marketing techniques require time to produce results, paid advertising provides instant outcomes. By marketing an ad or enhancing a post within a few days, you can promptly expose your ads to a large audience. Once an ad is set up, it can start attracting viewers immediately. If you need to quickly disseminate a message, paid advertising is an excellent tool to accomplish this.
11. Ads can span multiple platforms
The level of infiltration in social media advertising is unmatched. Paid ads have the ability to reach numerous demographics on various platforms at the same time. It is important to remain versatile as your primary target audience is likely to be active on more than one social media platform.
In today’s world, the majority of social media platforms offer a paid advertising feature. To determine the ideal platform for your business, analyze your target audience and establish your objectives. The key is to discover the platform that can effectively reach your desired audience and provide favorable exposure.
12. Maximize your content marketing
The most crucial aspect of your marketing efforts is the content you create because it drives all other forms of advertising you employ. While content marketing is essential, its effectiveness is dependent on its visibility. Utilizing social media advertising is an optimal method to distribute your top-notch content.
If someone clicks on your advertisement, it is likely because they are interested in a product or service. Although the main objective of paid advertising is to generate sales, it is also important to engage your followers with educational content in order to foster their curiosity. By offering high-quality content, you can convert casual website visitors into potential customers.
When paid advertising and content marketing are combined, the result is increased engagement on social media and improved ROI for your business. This combination creates a powerful impact on your business.
13. Specific targeting
When it comes to increasing awareness or promoting a product, paid advertising provides full control over the audience your ad reaches. Various targeting options are available, most of which can be classified into two main categories:
- Search ads – These ads are triggered by someone actively searching for specific keywords.
- Display ads – Display ads are triggered by someone fitting specific targeting criteria such as demographics or interests.
By utilizing keywords or targeted criteria, you have the ability to primarily target a specific type of purchaser with your ads. Moreover, with the aid of different ad-targeting tools, you can also focus on location, device, language, time of day, and previous web searches.
Facebook has a highly sophisticated targeting strategy that enables you to locate followers who have previously visited your website. These targeting parameters assist in narrowing down your preferred clientele.
