Are you in search of the top marketing automation tools for your small business? Whether you need assistance with email marketing, content marketing, social media, or sales, there are now marketing automation software options specifically designed for every marketing channel in order to help you achieve improved results more quickly.
In this article, we will provide you with the top marketing automation tools for your small business. By utilizing these tools, you can expand your business, enhance customer outreach, and save valuable time.
Why your small business needs marketing automation tools
By implementing marketing automation, you enhance the efficiency of your workflow, enabling faster and smarter business growth. Essentially, you are able to generate tailored content or marketing procedures, which the tool executes on your behalf, eliminating the need for your intervention.
One possible rephrasing could be: In order to achieve the same goal, you may choose to set up various options such as creating an email autoresponder series, developing an intelligent chatbot for your website, or implementing a sales CRM system to efficiently manage your leads.
1. Constant contact
Constant Contact, the top email marketing service for small businesses, allows you to set up an automated series of emails for new subscribers. Additionally, you have the ability to send messages based on the actions or lack of actions taken by your subscribers.
Creating emails using Constant Contact’s drag and drop functionality is straightforward. In addition, it provides advanced marketers with all the necessary features, such as audience segmentation, dynamic signup forms, A/B testing, SMS marketing, and other features.
You have the option to try out Constant Contact for free for 60 days, allowing you to test the tool before deciding on a payment plan. The Constant Contact support team can be reached via live chat, phone, and email.
Constant Contact offers two different plans for email marketing. The ‘Email’ plan, priced at $20/month, includes basic marketing automation features. For more advanced automation features, customers can opt for the ‘Email Plus’ plan, which starts at $45/month.
2. Uncanny automator
Uncanny Automator, the top automation plugin for WordPress, allows users to set up onsite automation and seamlessly connect various WordPress plugins without requiring any code editing. With this plugin, users can easily create robust workflows that save time, minimize errors, and ensure efficient automation, all without the need to write any code.
Uncanny Automator is compatible with several widely-used WordPress plugins including WPForms, Slack, WooCommerce, Google Sheets, WordPress, and others.
Uncanny Automator has a wide range of applications. For instance, you can establish a connection between Slack and your WordPress site, combine Zoom meetings and webinars with WPForms, link any WordPress form with Google Sheets, or transmit SMS notifications from a WooCommerce store.
The pricing for Uncanny Automator begins at $149 per year, and you are provided with a 30-day money-back guarantee. Additionally, a free version is also offered.
3. Outbrain
Outbrain enables you to present your content on well-known online publications. They have collaborations with various sites such as CNN, US Weekly, MSN, the Wall Street Journal, The Guardian, BuzzFeed, and many others. Rather than reproducing your entire articles on those publications, readers will view a thumbnail, title, and your brand name. This will directly connect to your own website.
Outbrain implements a cost-per-click (CPC) payment system, where charges are incurred based on the amount of clicks your content generates. It is possible to establish a budget limit for each campaign.
5. HootSuite
HootSuite, a well-liked platform for managing social media, allows users to consolidate all their social content within a single application. It provides the capability to schedule posts in advance, monitor both public channels and private messages, and offers various other features.
If your small business has a social media marketing team, HootSuite is highly beneficial as it provides comprehensive team management and permissions. Moreover, HootSuite offers detailed reports through its analytics feature, allowing you to assess the performance of your posts on various networks.
HootSuite offers a free plan that includes coverage for 3 social profiles and 1 user. Paid plans begin at $29 per month. Both the ‘Professional’ and ‘Team’ plans have a 30-day free trial, which requires a credit card.
6. HubSpot
HubSpot provides a range of marketing software that combines all essential features. One of these features is the HubSpot CRM, a tool that enables you to effectively manage customer data and effortlessly visualize your complete sales funnel using a user-friendly dashboard.
You have the option to organize your contacts using various criteria such as deals won or lost, appointments, specific time periods, and other factors. The inclusion of a predictive lead scoring feature allows leads to be ranked automatically based on specific data points. The integration of HubSpot CRM enables you to schedule automated emails, engage in live chat, and access various other features. Additionally, HubSpot allows you to utilize chatbots to automate your live chat marketing efforts.
You have the ability to connect HubSpot with various well-known services, including business phone services like RingCentral.
You have the option to use either the HubSpot CRM software or a basic HubSpot plan for free. In order to maximize your usage of the HubSpot Marketing Hub, it is recommended to utilize all of their tools. The paid plans for this service begin at $33.60 per month when billed annually.
If you have a startup business, you may qualify for the ‘HubSpot for Startups’ program, which provides a discount of up to 90%.
7. SendPulse
With SendPulse, you can utilize its features to send emails and SMS, and also develop chatbots for Telegram and Facebook, making it a versatile email and messenger marketing platform.
- Send transactional emails (in addition to email marketing).
- Scale your (already successful) email marketing efforts by automating tasks.
- Send follow-up emails to reduce eCommerce cart abandonment.
The starting price for pricing is $6.40 per month.
8. Moosend
Moosend is a comprehensive marketing platform specifically created to assist in the growth of businesses.
You can accomplish a variety of tasks using Wes Herman’s Woods Coffee, which serves as a compelling case study on how to utilize ecommerce and email marketing to expand from a single coffee shop startup to owning more than 19 locations with a strong online presence. Alongside email marketing automation, this platform offers website and user tracking, data analytics, advanced reporting, list segmentation, and A/B testing features.
- Use data to grow your mailing list around the clock.
- Find cart abandonment using advanced list segmentation.
- Gain instant real-time analytics to better inform your marketing strategies.
9. Aritic
With Aritic, you can utilize its full-stack capabilities in marketing, sales, service, and productivity to enhance and foster a more profound connection with your customers.
- Collaborate and coordinate different teams across various departments using one central database platform
- Automate much of your business’s ecosystem, including leads, workflows, and emails
- Build a cohesive customer experience using powerful customer relationship management software
10. Buffer
Buffer provides a complete range of uncomplicated tools for establishing your brand, enabling you to share your narrative and establish genuine connections with your audience across diverse social media platforms. Optimize engagement by scheduling your content to be posted during the most appropriate periods of the day. The possibilities include:
- Automate content publishing, monitoring, and analytics on social media.
- Use analytics to help you grow your social media audience.
- Coordinate teams working on different tasks, such as customer support, paid advertising, etc.
- If you use this tool in conjunction with tools to increase efficiency, like those that focus on LinkedIn message automation, your brand growth can be significant.
11. Intercom
You can utilize Intercom, a business messaging software, to establish meaningful connections with your customers through its emphasis on conversational support, conversational engagement, and conversational marketing. It offers the following capabilities:
- Use personalized messages to convert website visitors to loyal customers.
- Reengage current customers with targeted messages and email campaigns.
- Boost customer satisfaction with human, proactive, and self-serve support.
12. Pipedrive
With its various features, Pipedrive allows businesses to automate and expand by aiding in deal prioritization, performance tracking, and sales and revenue prediction. It is an all-encompassing platform that facilitates various tasks for businesses.
- Manage leads and deals around the clock using custom web forms and chatbots.
- Track communications, emails, contact history, etc. for full control over your schedule.
- Automate repetitive administrative tasks and learn from AI (artificial intelligence).
13. MonsterInsights
MonsterInsights is the top choice for a Google Analytics plugin on WordPress as it assists in comprehending the origin of your website users and their actions. In order to effectively utilize any marketing automation platform, it is crucial to have accessible reports that clearly indicate the success or failure of your business endeavors.
MonsterInsights allows you to monitor user activity on your website. It includes features such as WooCommerce conversion tracking, form submissions, outbound link tracking, customer journey tracking, and additional functionalities.
By following a step-by-step approach, you will gain a comprehensive understanding of the activities taking place on your website as well as the strategies you can implement to increase sales and conversions. For additional information, refer to our comprehensive manual on conversion tracking in WordPress.
