Creating a successful mobile marketing strategy is not an easy task as it involves a lot of complexities. You need to gain expertise in various techniques and handle multiple mobile marketing channels simultaneously. If you fail to constantly monitor and update your mobile marketing strategy, it will crumble quickly.
That is the reason why intelligent marketers utilize various tools to assist them. Mobile marketing tools not just simplify the task of monitoring everything but also enhance your campaigns and expand your business.
In order to simplify your life, we have created a compilation of essential mobile marketing tools that will help you achieve success in 2023. The included tools encompass various categories such as analytics, social media, and text marketing, as well as SEO, ASO, and multi-channel marketing.
1. Google analytics
Google Analytics is a versatile tool that is highly beneficial for marketers due to its multitude of features, all available at no cost. Although it is not exclusively designed for mobile, there are still numerous pertinent metrics that can be tracked.
Features are aspects or characteristics of something that make it unique or distinguishable from others.
- Traffic reports
- Campaign tracking
- Conversion tracking
- Custom dashboard
- Keyword referrals
- Goals
- Event tracking
- Real-time reporting
- Attribution
- Custom metrics
2. AppsFlyer
AppsFlyer is a highly effective instrument that focuses on marketing analytics and mobile attribution. It enables users to monitor and enhance their mobile campaigns, app engagement, and ascertain the origin of installs, among other functions. By harnessing the power of data, this tool facilitates improved marketing decision-making. AppsFlyer is particularly beneficial for various industries, including gaming, retail, travel, finance, entertainment, food & drink, and many others.
Characteristics or attributes
- Impressions and cost reports
- Multi-channel measurements
- Lifetime value reports
- Return of interest reports
- Ad revenue attribution
- Uninstall attribution
- Deep linking
- Email marketing management
- A/B testing
- Social media integration
- Audience segmentation
- Cohort analysis
- Contextual targeting
- Tracking of in-app events
- Text messages
- Website analytics
- Location-based marketing
3. App Annie
This effective tool is utilized for app analytics and market research on mobile devices. It provides you with complete data and analytics required to enhance your strategy for mobile marketing.
One great feature of App Annie is the ability to track your app’s performance on a user-friendly dashboard. You can also compare different metrics. Another useful feature is the market analysis, which allows you to do extensive research and monitor your competitors’ app store revenue.
If you want to elevate your mobile marketing strategy and achieve success with your app, it is worth considering this mobile marketing tool. Moreover, the basic plan is free, so there’s no reason not to give it a try.
Below is a rephrased version of the text while maintaining the same meaning: Characteristics or attributes
- App store tracking
- Paid search
- App store optimization
- Download and revenue estimates
- App usage estimates
- Advertising estimates
- SDK insights
- App ranking
- Event tracking
- App category intelligence
- App keyword ranking
4. Soomla
Soomla, a leading tool in monetization measurement, offers crucial insights into in-app advertising and enables you to have control over your ads. By using Soomla, you can identify ads that contribute to the increase in churn rates and effectively remove them, which proves to be highly beneficial.
Step by step thinking involves rephrasing the text without adding or removing information while maintaining the same meaning. So, the text “Features” can be rephrased as follows: “The characteristics or qualities that something possesses.”
- App monetization
- Attribution
- Cohort analysis
- Funnel analysis
- In-app events analysis
- Ad revenue attribution
5. Hootsuite
Hootsuite is likely the most widely used social media scheduling tool available. This is due to various reasons. With Hootsuite, you can schedule posts for all major social media platforms, manage your content plan, and track the performance of your posts using social analytics.
The reason why many people choose to use Hootsuite is because of their free plan, which enables the management of up to 3 social media profiles and scheduling of 30 posts. Nevertheless, there are additional paid plans available for advanced users. What stands out to us about Hootsuite is their user-friendly dashboard and content plan, which facilitate easy tracking of scheduled posts.
The characteristics
- Scheduling
- Monitoring
- Content curation
- Social analytics
- Team management
- 24/7 support
6. Buffer
Buffer is an application designed for managing multiple social media accounts. Its primary function is to allow users to schedule text posts, image posts, and other media posts across various social media platforms, including Facebook, Instagram, and Twitter.
The app will provide a comprehensive report, so analytics won’t be an issue. Additionally, customers value high quality and fast loading images, making it crucial to ensure the images in a post are on point. You can use the social media size guide to align with buffer for better results.
Buffer provides plans for both individuals and companies. There are two options available for individuals, which can either be used for free or require a monthly payment of $10. Conversely, companies can opt for one of three plans priced at $99, $199, and $399 per month, depending on the specific features they require.
7. AdMob by Google
AdMob, made by Google, is an application used for advertising within other apps. It presents various advertisements in your chosen app, ensuring that the users are also your intended audience. Additionally, the app offers detailed analytics to track the performance of your advertisements.
AdMob’s pricing is determined by various factors, including the country, ad type, and industry. Nonetheless, the standard rates range from $0.5 to $3 for every 1000 impressions.
8. Boostfy
Boostfy is an AI tool specifically designed for Instagram usage. It functions by liking and following accounts depending on the diverse hashtags utilized in your posts. Additionally, it facilitates connecting with individuals from your industry, allowing potential collaborations. The tool possesses a lifetime plan priced at $200, which commences with a complimentary seven-day trial.
9. GetResponse
Do you require assistance with your marketing strategy? If so, GetResponse is the ideal application for you. This tool primarily focuses on generating responses based on user actions. For instance, if a customer leaves their shopping cart unattended, an automated email will be sent.
The capabilities of tracking various data entering and leaving your website are offered by It. Additionally, the triggers and responses can be customized entirely to suit your website’s requirements. GetResponse provides three monthly plans catering to different needs: Pro priced at $49, Max at $165, and Enterprise at $1199.
10. SEMRush
SEMrush is primarily a SEO tool that comes in the form of a browser extension. It provides users with data on site audits, traffic, lead generation, keyword usage, and other relevant SEO information. To enhance the presentation of data, visual aids are included.
SEMrush offers three monthly plans: Pro at a cost of $99.95, Guru at a cost of $199.95, and Business at a cost of $399.95.
11. SlickText
The output for SlickText is an SMS marketing list, which allows for easy sending of text messages to both your loyal and potential customers. To subscribe, users simply need to text a keyword to you.
Once completed, individuals will become part of the messaging list and will receive all marketing text messages. The pricing differs based on the number of texts per month and the reserved keyword. The plans range from being free per month to costing $139 per month.
12. Localytics
Localytics is an app that enhances experiences and increases your engagement rate. The app will generate all audience information, giving you a broader perspective on how to target them with your marketing strategy.
Engaging with your audience can be easily done through messaging and notifications. Following that, you will receive a comprehensive report detailing all the outcomes. The cost for these features begins at $200 per month. In case you require further monitoring of user numbers, the price may increase up to $1200 per month.
13. Kiip
Kiip is a rewards program within a customer loyalty application that builds trust with your customers and your business by reinforcing their confidence.
It is ideal to combine this with your mobile app as all the tasks must be performed while using the app. For instance, if a customer buys ten products from your store, Kiip may present an additional product or a discount coupon from your store. The application’s pricing varies from $0.25 to $3 per interaction.
14. Banana splash
Banana Splash is a tool that can help enhance your leads and overall sales. The process begins with entering the URL of your website and providing other necessary information. Once this step is completed, simply click on “splash,” and you will receive a call-to-action.
You can begin the design process by selecting a location on your website for the app. Additionally, the app is capable of offering real-time results to the site owner and a real-time experience for your audience. The pricing for Banana Splash starts at $79 and includes various features tailored for small businesses.
15. Facebook mobile ads
Putting up ads on Facebook is a wise choice because Facebook Mobile Ads is an integrated ad creator and manager on the platform, and a large number of people actively use this social media platform.
This tool displays various types of ads. To start, there is a sponsored page ad that aims to increase engagement with your users. Additionally, there is a promoted post specifically tailored to your page’s followers. Finally, there is a mobile app install ad that is ideal for boosting conversion rates on your mobile app.
The cost of each advertisement depends on how long the ad runs and the size of the targeted audience. Furthermore, if you choose to advertise on Facebook, this Facebook advertising guide can assist you in reaching the appropriate customers and increasing conversions.
