If you are a small business owner in search of places to advertise your business, your search is now over. We have compiled a list of the top ten online advertising platforms that will assist you in promoting your small business on the internet.
As people spend more than six hours online each day, utilizing online advertising channels is the most effective approach for business owners to connect with their target audience. Although there are numerous digital platforms available to promote your business online, beginners may find it daunting and perplexing to make a choice due to the complexity involved.
We have created this list of the top ten online advertising platforms for small business owners who want to increase their engagement and sales. It is challenging and confusing to choose the most effective platforms, even for experienced users. With our list, small business owners can always make the right choice.
Best online advertising platforms for small businesses
1. Facebook
Facebook has a global active user base of over 2.94 billion, making it a convenient avenue for connecting with your desired audience. It has demonstrated its effectiveness as a tool for business expansion, allowing small business owners to cater to Gen Z, Generation X, Millennials, and Baby Boomers in their marketing efforts.
When utilizing Facebook for advertising, you have the advantage of choosing your desired audience. You are able to determine the specific audience for your product, particularly those you believe would benefit from it the most.
In order to utilize this online advertising platform effectively, it is necessary to first create a Facebook page. This will enable you to reach your desired audience through the use of paid and online ads.
One of the most popular methods to get your product across to consumers is through paid advertisement. Paid ads, which can resemble your regular posts on your page, have a higher likelihood of appearing in the feeds of numerous users.
2. LinkedIn
With over 900 million users, LinkedIn provides another effective online platform for small businesses to advertise their products. It is primarily a professional platform that offers distinctive advertising capabilities. Similar to Facebook, you have the option to select your target audience.
Selecting your audience relies on various factors including field of expertise, position, profession, sector, job role, and geographical location. Picking the correct audience enables you to connect with individuals in need of your services as a small business proprietor.
To ensure a wide visibility for your business on LinkedIn, the first step is to create a business or company page, as these pages offer various advertising tools. In addition to creating a business page, you can also increase your exposure by joining relevant groups and sharing information about your services.
By thinking step by step, you will be able to attract more clients, which can be done through various types of LinkedIn ads such as Sponsored Content, Sponsored Messaging, Lead Gen Forms and Text, and Dynamic Ads. In order to begin utilizing LinkedIn ads and effectively boost your business, it is crucial to first identify your objective, choose your target audience, and determine your budget. This comprehensive understanding will enable the growth of your small business.
3. Twitter
Twitter has been utilized by numerous small business owners to achieve success as it provides them with the required exposure. This exposure is solely obtained through tweets. Being a highly active platform, Twitter witnesses more than 500 million tweets daily. Therefore, as a small business owner, Twitter proves to be an excellent instrument for expanding your business.
By employing innovative approaches in your tweets, you can effectively captivate your target audience and stimulate their interaction with your content and profile. Utilizing well-crafted tweets enables you to establish connections with individuals seeking your products and services. Furthermore, incorporating Twitter ads can amplify the visibility of your business.
There are various kinds of Twitter ads available. These include the Twitter Takeover, which consists of two types known as Trend Takeover and Timeline Takeover. Additionally, there are Branded Hashtags, Twitter Amplifier, Twitter Follower Ads, and Twitter Promoter Ads.
The most straightforward type of Twitter Ad for small businesses is Twitter Promoter Ads. These ads can be retweeted, liked, and commented on, just like your regular tweets.
To ensure success on Twitter as a small business owner, it is crucial to maintain consistency due to the abundant competition. It is important to value customer reviews, craft appealing tweets, and actively engage with your followers, as your tweets are similar to regular ones and are viewed by a wider audience.
4. Instagram
Instagram, boasting over 2 billion users, is widely recognized as one of the most engaging online platforms. By leveraging this platform, you have the opportunity to connect with influential individuals who can expand your market visibility to a larger audience.
You can utilize Instagram ads as part of your marketing strategy. There are various types of Instagram ads available, including Image ads, Stories ads, Video ads, Carousel ads, Collection ads, Explore ads, IGTV ads, Shopping ads, and reel ads. Despite having a smaller user base, Instagram is owned by Facebook. Utilizing videos and pictures in your Instagram ads can be more effective for promoting your brand or products.
As a small business owner intending to advertise on Instagram, it is necessary to utilize videos and pictures in order to effectively convey your message. Considering that a majority of Instagram users fall into the Millennial and Gen Z age groups, enhancing the visual appeal of your videos and pictures would provide an additional benefit. Moreover, the advertisements should be enticing in order to capture the interest of viewers.
5. Google ads
It comes as no surprise that Google Ads is at the top of our list, as it is undeniably the leading platform for paid advertising.
By utilizing Google Ads, you have the ability to showcase PPC advertisements prominently on the Google search results page. Given that Google is the largest search engine available, you can effectively leverage Google’s expansive user base to generate outcomes for your business.
The Google Display Network can be utilized to advertise on popular websites, allowing Google Ads to be an excellent platform for both search and display advertisements.
6. Bing ads
Although Google is the largest search engine on the Internet, there are other search engines such as Bing that also receive significant web traffic. Therefore, it is advisable to utilize Bing Ads, the PPC platform of Bing, in order to ensure visibility in search results.
7. Pinterest ads
If your target audience consists mainly of middle-to-upper-class women, it is essential to include Pinterest in your online advertising platforms. As the latest addition to our list, you can effectively advertise your products or services through promoted pins on this social media network.
8. Amazon ads
If you want to promote your Amazon store, it is essential to have Amazon Ads as our final primary entry. These ads can be seen not only as sponsored search results on Amazon, but also as display ads on third-party sites.
9. Bidvertiser
Bidvertiser is an excellent platform for generating banner ads. Websites that join Bidvertiser can receive a portion of the earnings from ads shown in the margins of their web pages. Additionally, it offers a relatively affordable cost per click.
10. AdRoll
AdRoll, known for its retargeting value, is considered one of the leading ad networks. By leveraging platforms such as Google and Facebook, it effectively monitors and targets nearly all website visitors, urging them to come back through tailored advertisements.
11. Yahoo Gemini
With Yahoo Gemini, you can reach out to a broader range of online platforms such as HuffPost, AOL, and Tumblr for advertising purposes. It allows for the display of ads on relevant websites, including both search results and website margins.
12. BuySellAds
BuySellAds is an excellent platform for displaying ads to specific audiences. If your target audience belongs to a particular niche and you are concerned about more generalized ad networks reaching too wide of an audience, you can utilize BuySellAds to advertise on websites specifically suited for that niche.
13. RevContent
RevContent’s main focus lies in advertising content instead of products. It can be seen as a hybrid approach between traditional PPC and SEO as it utilizes banner ads on external sites but targets users who are seeking informative content.
14. Airnow
Airnow sets itself apart from the other entries on our online advertising platforms list because it focuses specifically on mobile ads. It allows you to showcase your ads in a range of formats, such as push notifications, overlay ads, and other options within different mobile applications available on both Android and iOS platforms.
15. AdMob
If you have a mobile app, AdMob is a beneficial platform for your company. AdMob allows you to showcase your advertisements within your app, including banner ads and video ads, along with other formats.
16. AdColony
AdColony is a mobile ad platform that specializes in video ads. It is frequently utilized by mobile games, displaying video ads once users finish a specific level. However, it also has various other uses.
17. AdRecover
AdRecover is a useful tool because it can display ads that adblockers won’t recognize, thus circumventing one potential threat to PPC advertising – the widespread use of adblockers that can block traditional paid ads on many sites.
18. AdBlade
Similar to RevContent, AdBlade is focused on content advertising, attracting users who are seeking information. It offers affordable cost per click and has an extremely vast audience exceeding 300 million users.
