Are you interested in receiving Instagram marketing tips that can aid in the growth of your business? Due to its large user base, Instagram presents an excellent opportunity to engage with potential customers.
If you desire significant business growth, you have the option to utilize established marketing strategies for Instagram. In the present moment, we will present our proficient advice that can assist you in gaining more Instagram followers, enhancing your interaction, and potentially elevating your sales.
In order to begin, let’s examine the various ways your business can gain advantages from utilizing Instagram marketing.
Why use Instagram marketing?
Instagram has over 1 billion active users, making it evident how it can assist your business in expanding its customer base. Additionally, Instagram’s emphasis on visual content, rather than just textual posts, can greatly benefit your business as it leads to a 650% increase in engagement compared to text-only posts.
Instagram marketing can offer several advantages for promoting your business, and here are a few more reasons why it can be a great option.
- Instagram has the highest engagement rate out of all the major social media platforms. That means you can get tons of likes, followers, comments, and more with ease.
- It’s easy to drive traffic to your website since you can add links to your bio and Instagram stories.
- You can also sell your products directly through Instagram. In fact, over 75% of Instagram users have bought something from Instagram at least once.
- Lots of businesses are already using Instagram for marketing. So, you can use Instagram to keep an eye on your competition.
If your goal is to expand your business through social media marketing, then Instagram is one of the most optimal platforms to achieve it. Therefore, we will now focus on our Instagram marketing tips, which aim to assist your business in maximizing its potential on Instagram.
Top Instagram marketing tips for your business
In this post, we will present you with our proven Instagram marketing tips that you can utilize to advertise your business through the influence of social media.
1. Optimize your Instagram business profile
By utilizing your Instagram profile, you have the ability to significantly influence the conversion of Instagram users to customers. Your profile allows you to establish a positive image of your brand, communicate information about your business to visitors, and demonstrate where they can conveniently make purchases of your products.
Using an Instagram business profile is one of the simplest Instagram marketing tips you can attempt. Designed particularly for businesses, an Instagram business account can greatly simplify your marketing efforts.
To optimize your Instagram business account, follow these steps: Start by creating a business account, which will allow you to add a call to action button directly on your Instagram profile. This button enables potential customers to easily reach your website by simply clicking on it.
- Make sure the name and profile picture is the same on all of your social media accounts
- Use your Instagram bio to let people know about your business
- Include a relevant hashtag and emojis to make your bio more engaging
- Save your best Instagram stories as highlights
- Add a visible link to your website
Furthermore, given Instagram’s emphasis on visuals, you have the opportunity to establish a distinctive visual identity for your brand. Thus, your images can easily catch the attention of users as they browse through their Instagram feeds, distinguishing your content from that of competitors.
To enhance your presence on Instagram, your followers will immediately identify your posts. In order to achieve this, you can create a distinctive appearance for your Instagram.
- Choose a specific color palette that fits your branding
- Use similar fonts for all of your content
- Make sure your font and color palette is different from your biggest competitors
- Stick to photos that are relevant to your business
After optimizing your business Instagram profile, the next step is to optimize your Instagram posts.
2. Make engaging Instagram posts
To promote your business effectively on Instagram, it is important to post engaging content. There are numerous approaches to make your Instagram posts engaging, and for starters, you can:
- Tell stories
- Talk about trending topics
- Give useful tips related to your business
- Use humor, pop-culture references, and memes
- Ask interesting questions
By posting high-quality content that provides something valuable to people, you can significantly increase the number of interactions on Instagram. Additionally, diversifying the types of content you post will offer your visitors a greater variety.
If you want to receive more engagement, it is important to avoid solely promoting your products in your posts. To achieve better outcomes, you can employ the rule of thirds.
- The first 1/3 of your Instagram content should promote your own business
- The next 1/3 should have interactions with your fans
- And the remaining 1/3 should share other people’s content
By adhering to this guideline, you can effortlessly create an assortment of posts on your Instagram profile that will enable you to connect with individuals effectively.
3. Keep an eye on the numbers
When we refer to numbers, we encompass everything from the number of followers you have to the extent of your reach and the level of engagement.
The number of likes a post receives is no longer displayed on Instagram for certain users. Although this decision may be seen as controversial by some, others support it as it alleviates pressure. Nevertheless, brands or page owners still have access to extensive analytical information that may not be accessible to followers.
The number of followers one has is the most crucial factor, but it does not exclusively determine success, especially due to the prevalence of brands and influencers purchasing followers.
It is important to focus on engagement, such as the number of comments, likes, or reposts your photos receive. This holds significant value as not all individuals who interact with your post will become followers of your page.
You can either use the numbers in the in-built system or opt for a third-party platform to view them.
4. Work with an influencer
Before discussing the significance of influencer marketing, it is vital to stress that this is the way forward. Projections indicate that the industry will achieve the $15 billion milestone by 2022. Now, let’s delve into the workings of influencer marketing.
In simple terms, an influencer is a social media user who has a substantial number of followers, allowing them to exert influence over others. Influencers serve as models or ambassadors for brands, helping them to expand their audience. Typically, influencers charge for their services based on various factors like their reach and image.
Influencers are commonly employed by a wide range of brands, including both well-established ones like Audi and newly established startups. Influencers can be found on almost any platform, although Instagram is often considered the hub of influencers as it is recognized as the birthplace of this industry.
There are influencers of both micro and macro categories. Micro-influencers generally possess approximately 10,000 followers and are well-suited for local businesses due to their limited reach which is often localized to a specific geographical area.
Many micro-influencers are open to negotiating and may even accept working without payment if you provide them with publicity or free products. Platforms like Afluencer offer influencer databases, enabling you to connect with influencers and engage in negotiations.
However, it can be challenging to collaborate with macro-influencers due to their large following, which can exceed a million. Notable influencers such as Kim Kardashian and Dwayne Johnson are reputed to charge approximately $1 million for each sponsored post.
If your brand has the financial means to collaborate with a renowned influencer, contact them and complete the agreement. Selecting the appropriate influencer who possesses a positive reputation and is followed by your desired audience can result in a return on investment as high as 500 percent.
5. Strengthen your hashtag game
The simplest method to gain more followers on Instagram involves utilizing hashtags. Roughly 70 percent of the hashtags found on the platform are associated with brands. By employing hashtags, Instagram users can easily search for their desired content. Utilizing at least one hashtag in a post results in roughly 12.6 percent higher engagement compared to posts without any hashtags.
When making a post, it is allowed to include up to 30 hashtags. Nevertheless, studies indicate that posts with 11 hashtags generally have better results, although there isn’t a unanimous agreement on this. The recommended approach is to experiment with different quantities and evaluate their effectiveness based on your specific circumstances.
When selecting hashtags, it is important to exercise caution. Do not include something solely because it is popular or currently trending. It is essential that all of your hashtags are pertinent. Instagram’s Discovery feature can be utilized to identify popular posts.
If you are interested in using hashtags seriously, we recommend using a third-party hashtag tool that can provide trending hashtags related to your niche or industry. The platform also offers the option to search for emojis.
6. Post captions that sell
The main role of a caption is to inform readers about the content of a post. Captions are enjoyable for followers because they provide both information and entertainment.
When writing captions, it is important to think in a step-by-step manner. The goal is to rephrase the given text while keeping the meaning intact. The captions should not include any additional information or have any information removed. It is essential to limit the captions to a maximum of 2,000 characters, although shorter descriptions can still be impactful. The crucial aspect is to create captions that are engaging, simple to understand, and enjoyable to read for the audience.
Based on your post content, there are numerous options for what you can incorporate into the call-to-action (CTA).
- If it’s a teaser of an upcoming video then post details about it including the date
- If you’re posting a tutorial then you can provide a step-by-step guide in the caption
- If you’re posting an interview then you can summarize it in the caption or highlight the topic discussed in the video
- If it’s a meme, you can add a small one-liner that makes people chuckle
- If you’re posting a picture to promote your product then include details such as its name, price, etc.
When providing information, it is important to think step by step. In order to maintain the same meaning, please rephrase the following text without adding or removing any information. Additionally, remember to include a clear call to action (CTA) in your caption. Your readers might not always understand your goals, so it is beneficial to provide clarity. You can accomplish this by using hashtags such as #buynow or requesting your audience to click the link in your bio.
