With over 100 million active monthly users in the US, TikTok can serve as an excellent platform for promoting your brand if you own a business. Although the software has faced significant criticism regarding data privacy, its popularity continues to grow. Therefore, it is important to consider this when formulating a TikTok marketing strategy.
The Benefits of TikTok Marketing
TikTok, as previously mentioned, has surpassed Instagram in terms of active users each month, with TikTok having over 1 billion users and Instagram having 1.386 billion users.
Your company can still enter early and take advantage of the numerous marketing and promotional opportunities as it is young. Furthermore, it possesses a significant enough size for your company to instantly access a market.
Effective Ways to Boost Your Traffic on TikTok
To enhance your TikTok traffic, there exist numerous strategies that can be implemented. In the following sections, we will examine a few of them in greater detail.
1. Make an Attractive TikTok Profile
The most effective approach to attract new users to your account involves creating a profile. When your profile information seems appealing, individuals are more likely to click the follow button. Remember that TikTok only allows clickable links to be added to your profile.
If you want to boost sales, you could consider incorporating a purchase or website link into your landing page. However, it’s important to note that adding a link to their profile page is only possible for certain TikTok accounts. If you’re unable to do so, follow these guidelines to include a link in your bio.
2. Make Engaging TikTok Videos
You have the option to record a video for a maximum duration of 60 seconds. If you desire a longer video, you can combine multiple recordings. Additionally, you can enhance your films by trying out various options, including the “speed” option.
In the “post-production” section, after capturing a video, you have the option to apply effects such as speech filters and filters. By showcasing the services or products your brand provides through engaging videos, you have the opportunity to earn money on TikTok.
Creating content that aligns with your brand is one of the most effective strategies for businesses to thrive on TikTok. Produce instructional videos to boost views and encourage your followers to buy your products.
If your company sells cosmetics, provide some beauty advice to your consumers as it will help expand your audience globally and increase the number of new followers.
3. Use Trending TikTok Hashtags
To increase the visibility and attract more viewers to your videos, incorporating TikTok hashtags is an effective strategy. You have the option to include relevant hashtags pertaining to the central theme or subject matter of your video in a designated section.
Once you have carefully planned each step, you should consider selecting a cover that offers a preview of the video content for your audience. After completing this process, click “Post” to save the video to your collection.
4. Opt for TikTok paid Advertising
TikTok has recently introduced an advertising option that allows users to include an external link in their videos. The platform offers a range of advertisements, with some appearing on the “For You” tab and others being displayed upon initial app usage.
Below is a list of the six most important advertising methods to utilize in order to increase website traffic.
- Native InFeed Ads
- Brand Takeover Ads
- Challenge Hashtags in Ads
- PrimeView Ads
- Sponsored Ads
- Influencers Working Together in Ads
5. Spread Your Brand’s Message By Going Live on TikTok
The potential to grow a significant user base exists for TikTok live, which is among the most popular features on the platform.
To effectively connect with your audience as a brand, it is necessary to conduct live sessions twice a week. Utilize the live feature to present your products visually and emphasize their outstanding characteristics. To establish uniformity and promote brand recognition, make sure to align the filters with your logo colors. By doing so, you have the potential to convert potential customers into loyal followers.
To add a cover photo and title that match the subject you’ll be covering, tap the Add icon in order to go live. In order to increase your brand’s popularity and attract more followers on TikTok, come up with an imaginative title.
6. Market According to Your Brand’s Needs
Using customized marketing strategies will always keep you ahead of your competition, whether you are looking to sell TikToker merch, which includes apparel, tote bags, etc., or a company offering certain services.
7. Developing a Content Strategy for TikTok
Creating a content strategy for TikTok is essential if you want to utilize the platform effectively for generating website traffic.
To drive website traffic using TikTok, it is important to have a content strategy that revolves around the creation and publication of engaging and viral videos. This strategy should align with your business’s goals and objectives, aiming to attract viewers to your profile and ultimately lead them to your website.
When developing a content strategy for TikTok, the first step is to identify your target audience and gain an understanding of the type of content that they find interesting. This will enable you to determine the appropriate style and type of videos to create. Following this, it is important to establish clear objectives for your TikTok account, whether it involves enhancing website traffic, raising brand awareness, or endorsing a particular product or service.
After obtaining a clear understanding of your target audience and goals, you may begin generating content ideas through brainstorming. It is advisable to create a variety of videos, which can include product demonstrations, behind-the-scenes footage, and educational content.
When creating videos, remember to include calls-to-action, such as linking to your website, and ensure that your branding remains consistent across all videos. Additionally, plan and schedule your content ahead of time and consistently release new videos to maintain the interest of your followers and encourage them to return for future content.
8. Collaborating with Influencers on the Platform
Utilizing the collaboration of influencers on TikTok is an effective strategy for enhancing visibility and boosting website traffic. Influencers, who possess a substantial number of followers on the platform and are renowned for generating captivating and viral content, can be of immense value. Through teaming up with an influencer, you can access their audience and expand your presence on the platform.
In order to work together with an influencer, you can contact them directly and propose an arrangement, such as providing them with a product or service in return for a mention or assessment in one of their videos. It is important to select an influencer who is appropriate for your specific area or field and whose viewership matches your intended market.
One way to generate buzz and reach a wider audience is by creating a branded challenge and inviting influencers to participate in it.
When working with an influencer, it is crucial to establish a clear agreement regarding the partnership details, including the content type, number of posts or videos, and compensation, to ensure a mutual and beneficial partnership.
To enhance brand visibility and boost website traffic, it is important to engage in partnerships with suitable influencers on TikTok. It is crucial to carefully select influencers and establish a well-defined agreement for the collaboration.
9. Incorporating Website Links in your TikTok Profile and Videos
One important step in utilizing TikTok to generate website traffic is to include links to your website in your TikTok profile and videos. By incorporating website links, you provide viewers with a convenient way to gather more information about your business, products, or services, and ultimately, facilitate their decision-making process leading to a purchase or conversion.
To enable website links on your TikTok profile, you have the option to insert a clickable link within your bio. This link will be easily visible to viewers on your profile, granting them the ability to click on it in order to be directed to your website. Moreover, you can also place a link in the comments section of your videos, enabling users to visit your website without having to exit the video they are currently watching.
Including calls-to-action in videos is crucial to encouraging viewers to click on the link and visit your website. Examples of these calls-to-action include “visit our website for more information” or “link in bio.”
It is worth considering that TikTok provides the option to include a link within the video itself. By utilizing the “swipe up” feature, you can incorporate a link to your website directly into the video. Consequently, users can conveniently access your website without the need to exit the application.
Make it convenient for viewers to visit your website and gain further knowledge about your business by including website links in your TikTok profile and videos. Ensure the inclusion of calls-to-action and employ different methods of linking your website to enhance the likelihood of driving website traffic.
