With a host of blogs on every possible topic we see on the Internet today, one might feel that blogging is a recent trend. However, it first came into the picture in the late 1990s. It gained massive popularity after the growth of WordPress in the early years of the 21st century.
Today, blogging has become an integral part of digital marketing for SEO purposes, establishing brand identity, and generating leads. Also, people follow digital marketing blogs to learn about the latest industry and marketing trends.
Digital Marketing Blogs to Read
Here are the top digital marketing blogs that you can read to learn more about digital marketing and stay updated about recent trends!
1. Marketo
Marketo is an American SaaS (software as a solution) company owned by Adobe that produces marketing automation software. The company focuses on marketing technology to automate tasks and gauge marketing engagement.
The digital marketing blog by Marketo has over one million visitors per month. You will find answers to most of your how-to questions in the digital marketing field.
You can also read informative digital marketing blogs for beginners on the website on topics like digital marketing strategies, how to use your website for digital marketing, and improving conversion rates.
2. Social Samosa
Social samosa is one of the best social media content portals. It researches and gathers thoughts and ideas about the digital marketing trends on social media to encourage dialogue on the same.
Social Samosa has a popular blog that provides a list of social media accounts to follow in different categories and suggests how people can carve out their niche in digital marketing.
It is your go-to website if you want to stay updated with the trending social media campaigns. You can also read case studies or in-depth analyses of different marketing strategies.
3. Neil Patel Blog
Neil Patel is a popular name in the marketing industry. He has been acknowledged as one of Forbes’s top 10 online marketers.
Through his digital marketing agency, NP Digital, he offers innovative marketing ideas to help businesses and large companies grow and generate more revenues.
The Neil Patel blog provides valuable content to businesses, entrepreneurs, freelancers, and other people interested in digital marketing. His blog gets over 10 million visitors per month.
If you are looking for ideas to enhance your content marketing strategy, ways to increase traffic to a website, or marketing analytics, you must check out his blog.
4. HubSpot Blog
HubSpot is another American SaaS company that offers technology solutions in digital marketing. The company also has an active blog with over 7 million monthly views.
The posts contain extensive information on marketing, branding, content planning, website designing, social media, email marketing, virtual reality, social media tools, consumer behavior, and more.
5. upGrad Blog
Being India’s most popular online learning platform, upGrad has a huge pool of resources for avid readers. It has excellent digital marketing courses for aspirants looking to upskill.
upGrad’s digital marketing blogs offer comprehensive information on SEO marketing and trends, keywords, content marketing, social media marketing, brand advertising, PPC advertising, and much more.
6. Moz Blog
Moz is a company that offers website analytics and SEO services to its clients. So, if you are interested in learning about SEO in-depth, you can follow the Moz blog.
Some popular topics to read include how to improve your ranking by rewriting titles, why to reoptimize content, and what should be the SEO strategy for a new website. Moz is your go-to digital marketing blog to learn all about SEO.
7. Digital Deepak
Digital Deepak is a popular digital marketing blog in India run by Deepak Kanakaraju, a digital marketer. He writes about Facebook or Google Ads Strategy, using marketing tools for streamlining marketing processes, and posts interviews of famous digital marketing professionals.
8. Buffer Blog
Buffer is another most popular digital marketing blog for social media enthusiasts.
You can learn about the latest trends and read case studies on social media marketing campaigns led by numerous brands. Also, you can read about content creation, video marketing, and increasing engagement.
9. Social Beat
Social Beat is a digital marketing agency that offers creative marketing solutions to businesses.
The company regularly posts blogs related to marketing automation, market research and consumer insights, marketing technology, branding and designing, content marketing & SEO, and other categories in digital marketing.
10. Shout Me Loud
Shout Me Loud is one of the best digital marketing blogs for beginners that offers tips on how to start blogging or choose a niche, affiliate marketing, SEO strategies, social media marketing tools, WordPress tutorial, and more.
If you have just stepped into digital marketing and want to learn more about how blogging works for SEO, you can follow Shout Me Loud.
11. Marketing Land
Marketing Land features daily updates about the latest developments in the digital marketing industry. The news published on Marketing Land ranges from announcements and business developments from the top marketing brands to helpful How-To guides.
Since Marketing Land publishes such a huge amount of content so frequently, it’s a fantastic one-stop-shop for keeping up to date with the digital marketing world. Most of the content here is “big picture” stuff – expect more posts on industry trends than step-by-step tutorials.
Because Marketing Land has such a huge reach, it often features content from digital marketing thought leaders and industry experts. If you’re looking for insightful commentary on recent news, this is the place to go.
Keeping up to date with the latest digital marketing industry news, upcoming launches, brand announcements and technology without having to visit multiple websites.
12. Content Marketing Institute
Content marketing is one of the digital marketing industry’s fastest growing channels, and the Content Marketing Institute is the ideal resource for staying up to date on the latest research, innovations and changes to the industry.
The Content Marketing Institute publishes important benchmarks, studies and other data that’s extremely valuable if you’re involved in content marketing. It also frequently publishes “how-to” content aimed at businesses looking to improve their results from content marketing.
If your business uses content to promote its products and services – whether via a company, white papers, email list or any other channel – the Content Marketing Institute blog is a great source of actionable advice and information on industry events.
Learning how to develop and grow your content marketing campaign, as well as how to track its performance.
13. Convince and Convert
Convince and Convert blends content marketing with conversion optimization to help you learn how to write, publish and promote content that achieves specific marketing goals.
Equal parts content and sales, Convince and Convert often covers topics like marketing funnel development and optimization, guest blogging and influencer marketing, social media, branding and reputation management.
Unlike other content marketing blogs, which often focus on the creative side of developing new content, Convince and Convert takes an analytical perspective and focuses on using content to achieve specific ROI goals.
Developing a content marketing strategy that produces real, quantifiable results like conversions and leads.
14. Social Media Examiner
As its name suggests, Social Media Examiner is all about social media. From well-known social platforms like Facebook, Twitter and LinkedIn to smaller communities like Reddit, Pinterest and Slideshare, you can find detailed and actionable guides to almost every social network here.
The content on Social Media Examiner includes “how-to” blog posts, interviews with marketing experts and thought leaders, data-driven posts and industry research, news and updates about the social media world and even podcasts and videos.
Social Media Examiner also publishes an annual Social Media Marketing Industry Report with data from over 5,000 marketers, which is available free for readers.
Learning how to improve and optimize your social media marketing results. It’s also a fantastic resource for finding industry statistics, study data and trends.
15. Kissmetrics
In its own words, the Kissmetrics blog is all about “analytics, marketing and testing.” From A/B testing to improving your average customer lifetime value (CLV), Kissmetrics publishes content that’s focused on helping you improve your business’s quantifiable results.
Expect lots of data-driven content, from case studies on landing page optimization to large-scale marketing surveys and tests. Kissmetrics also publishes detailed infographics covering subjects ranging from customer retention to lead generation, marketing automation and analytics.
The best marketers read a mix of big picture and data-focused content. If you’re searching for a data-driven resource to help you improve your marketing ROI, Kissmetrics definitely deserve a place in your weekly “to read” list.
Learning how to optimize your marketing return on investment, increase conversion rates and do more with the data you already have.
16. Moz
The Moz Blog, which publishes a mix of content from Moz employees and user generated SEO content on YouMoz, is all about search engine optimization. Moz is one of the oldest companies in the SEO software industry, and its blog is packed with actionable SEO advice.
From “how-to” guides for beginners to link building and on-page optimization advice for experts in SEO, the Moz blog is a great resource for developing your SEO strategy and staying up to date with the latest developments in the world of search engine optimization.
If you need a once-weekly SEO update, make sure to check out Moz’s Whiteboard Friday video content, which covers a different aspect of online marketing every Friday.
Staying up to date with the latest Google algorithm updates, link building techniques and other white hat SEO information.
17. Ahrefs
While Moz offers big picture SEO news and analysis, the Ahrefs blog is packed with information on the technical side of SEO. Ahrefs’ blog content is detailed, data-driven and huge in scale, like its latest analysis of on-page SEO (which covers more than two million keywords).
In addition to analysis, Ahrefs publishes actionable guides to link building, viral content creation, keyword research and competitor analysis. Expect lots of long, detailed posts that blend insights with real SEO data.
One of the biggest strengths of the Ahrefs blog is that the writers have access to Ahrefs’ index of backlink data. This means that the blog is light on theories and speculation and heavy on real on-page and off-page ranking data pulled from live websites.
Learning about what helps websites rank in Google search, with plenty of data-driven examples and case studies.
18. Backlinko
Although it’s recently branched out into on-page SEO, Backlinko started its life as a blog 100% focused on backlink building. Famous for coining the “Skyscraper Technique,” SEO whiz Brian Dean publishes detailed posts on how to earn high-value backlinks the white hat way.
Like Ahrefs, Backlinko publishes a lot of data-driven content, with SEO case studies and useful guides popping up on a monthly basis. The content isn’t groundbreaking, but it covers off-page SEO in a level of detail that’s just as suitable for experts as it is for first-timers.
Whether you’re new to SEO or you’re an experienced marketer searching for new ways to build links and strengthen your website’s rankings, Backlinko is a great resource for developing a link building strategy that works.
Discovering effective, proven strategies for earning links from bloggers, webmasters and news outlets.
Ways to Start Digital Marketing Blog
If reading about the above-mentioned digital marketing blogs has given you an idea to start your blog, here are the most significant steps that you can follow.
1. Pick a niche
It is essential to choose a niche before planning your blog. For instance, you can choose social media marketing, SEO, email marketing, influencer of the affiliate, and content marketing.
Starting with a niche will help you gain expertise in a specific domain. Then, once you get significant traffic on your blog, you can post about different digital marketing strategies.
2. Pick a name
This is one of the most crucial things when you start a blog. You should pick a simple yet catchy name and resonates with digital marketing.
3. Build a website
After finalizing the name for your blog, you can build a website or start blogging on WordPress. It is better to create an easy-to-navigate website that highlights concise information and the core ideals of your blog.
4. Research and writing
This is the most challenging but crucial part of starting a digital marketing blog. You might get confused about what to write and how to write if you have no prior experience in blogging.
Therefore, doing extensive research is vital. Go through the above list of blogs and more to get an idea of the type of content you can post, seek inspiration and start writing.
5. Promote your blog
Now, here comes the tricky part. Starting a blog is not as challenging as increasing organic readers or subscribers to your blog. You have to focus on providing valuable content to your target audience.
To let more people know about your blog, you can try promoting it on your social media accounts by adding a link that directs readers to your blog.
Conclusion
If you are an independent digital marketer, starting a digital marketing blog can be one of the best ways to promote your services to get more clients.
However, you need in-depth knowledge of various digital marketing strategies and tools, requisite skills, and professional experience to help your clients with effective digital marketing strategies that suit their business needs. These are must-have requirements for digital marketing jobs.
