It is widely accepted that search engine optimization (SEO) is an essential element of any successful marketing strategy. This technique is extremely effective in boosting search engine rankings substantially if done correctly, and can significantly enhance website traffic, conversions, and income in the long run. The most important factor is that SEO must be completed correctly.
It is essential that you have an abundance of free SEO tools at your disposal in order to guarantee that your campaign is successful and efficient. These tools will help you craft an excellent campaign. Using free SEO tools can save you money and automate the steps required to build a successful SEO campaign. In this article, we’ll discuss a few of the top free SEO tools that can help you enhance your general marketing efforts, as they can be useful for other promotional techniques.
What are SEO tools?
Prior to beginning, it is essential to explain precisely what SEO tools are and how they can support your promotional activities. Search engine optimization tools are any applications or programs that facilitate a step in the SEO procedure. Keyword analysis is a huge component of Search Engine Optimization.
An indispensable instrument for many marketers is a successful keyword tool for SEO. Utilizing a free SEO checker, backlink instruments, page speed programs and other significant components are essential for a successful SEO process.
Free SEO tools that marketers can’t live without
It’s now the moment to unveil our selection of the most essential free SEO tools that marketers and anyone else need.
- Google Analytics
Google Analytics is a reliable SEO program that lets you monitor user actions, website visits, sales, and much more. Using it for SEO is a no-brainer, which is why it’s at the top of our list of the best free SEO tools available.
Google Analytics operates by using a snippet of JavaScript tracking code which enables it to gather data on how people use your website by placing cookies in their web browsers.
The advantages of Google Analytics are numerous and can be used to help with all aspects of your marketing strategy. Here’s how it can help each area of marketing:
- SEO: Google Analytics helps to track page traffic, which is affected by page rankings, which are determined by how you optimize your website with SEO.
- PPC: Google Analytics and Google Ads can be linked so that you can keep track of ad success within the platform
- Web Design and usability: Google Analytics tracks things like dwell time and bounce rate, which can help you gain valuable insight as to how your website design is performing. It also tracks things like site speed, which falls under usability. You can also link Google Analytics with A/B testing tools which can help you determine what design works best on a page.
- Content marketing: Google Analytics gives you insight into how long users stay on a page, how many users complete one of your set goals (like a conversion) on a page, and more, which helps you understand the value of your content.
The significance of Google Analytics to SEO success is immense; its treasure chest of data can be used to improve your SEO strategy in many ways. You can use it to figure out if your current campaign is successful by contrasting figures in different intervals, and to see any rises or drops in certain metrics.
- Ahrefs
Ahrefs is a great tool for any marketer that can be obtained for free. The free version of the program grants you access to the most significant 100 backlinks related to either your website or any other website you would like to investigate. There are also paid versions of the program available. You can view the number of links pointing to a website, the number of websites linking to it, the site’s domain rating, and the rating of the particular page you enter.
You can use Ahrefs by entering the URL of any website in order to obtain the data mentioned previously.
The advantages of utilizing Ahrefs are numerous; it continually searches the internet and can give you hugely beneficial information that can give a boost to your marketing efforts.
This tool provides a variety of metrics, such as cost-per-click, keyword difficulty, domain rating, traffic value, organic traffic, and keyword search volume. You can easily keep tabs on backlinks, keywords, and traffic with a single click.
The importance of Ahrefs for SEO success is clear: it helps you uncover content gaps in terms of keywords, compare your performance to that of your competitors, determine the value of your website traffic, and more — providing you with valuable insight into how your SEO approach can be improved.
- Moz Link Explorer
Moz provides both a free and a paid version of their Link Explorer tool. However, even with the free version, you still receive an excellent link analysis. You will be able to observe the most influential connections to your website, as well as the pages that you mostly link with.
By using Link Explorer, you can easily input a URL to gain insight into the connections to and from that website.
Link Explorer offers more than just the ability to check links. When you upgrade to a paid version of the program, you will have access to a wealth of helpful information like spam ratings, chances to build links, and content that has performed well.
The importance of Link Explorer to SEO cannot be overstated. Links are a key component of SEO, and Link Explorer is an invaluable tool for monitoring the links that are pointing to and away from your website.
- Ubersuggest
Investigating keywords is among the most critical components of Search Engine Optimization. Without an aid to aid you, it is probable that your SEO attempts will not be successful. Ubersuggest is an excellent keyword tool for SEO that provides the most crucial keyword metrics to help you determine which ones to involve in your writing.
Ubersuggest provides a service in which one can enter a relevant keyword pertaining to their business and receive many alternative keyword ideas along with pertinent data such as search trends, search volume, cost-per-click, the likelihood of ranking, and more.
The use of a keyword tool like Ubersuggest for SEO is essential if you don’t want to spend countless hours devising keywords for your SEO effort.
This tool assists in streamlining the procedure of finding the right keywords, as well as supplying essential data to help you pick which ones to employ. UberSuggest can be employed to identify which keywords should be used to focus on with your Google Ads PPC strategies.
Ubersuggest is essential for SEO achievement: Unless you focus on the exact keywords for your SEO strategy, you won’t be able to secure top spots on search engine results. If your site is not ranked, it will result in a lack of visitors, which in turn will lead to no conversions.
- Responsive Design Checker
Having a website that is responsive is very important, and it plays a major role in helping with your SEO. Google’s algorithm for website ranking takes into account not only content, but also the user experience on all types of devices. Responsive design is necessary, and the Responsive Design Checker is ideal for making sure your website is organized.
Plug in any URL to find out if it is compatible with Responsive Design Checker.
You can evaluate the appearance of the website on a variety of gadgets, such as tablets and mobile phones.
The Responsive Design Checker is incredibly user-friendly and provides you with the required data quickly and conveniently all in one spot.
Responsive Design Checker is critical to optimizing SEO because without a layout that adjusts to different sizes of screens, people will not be able to locate your website on their phones or tablets. It is essential to have a responsive design, particularly because almost 199 million people utilized their phones to shop.
YouTube tools for small and midsized businesses
- TubeBuddy
TubeBuddy is an add-on to your web browser that provides extra features in addition to what is already available on YouTube. This incorporates data investigation, a search engine optimization instrument, a watchword investigator, a video point organizer, labels, and a remarks segment where you can react to everything on one page, alongside other incredible highlights.
You can use YouTube to generate video thumbnails without having to go elsewhere (even though e-clincher and Canva are great for this as well).
Honestly, both natively and through YouTube analytics, the platform already provides quite helpful tools and resources for development. But TubeBuddy takes it one step further. Many creators make a mistake by randomly choosing the topics they cover without appropriate research. They don’t follow any set system or plan when they make and share their content.
This investigation stage is incredibly significant, and that’s where TubeBuddy comes in very handy. It aids in finding out what topics and words are important to your desired audience so that you can create content that is meaningful and resonates with them. I would definitely state that it is among the most dependable keyword tools on YouTube.
TubeBuddy has a complimentary option that should be adequate to get you going. Subsequent to that, the fees for the plans are $9, $19, and $49 per month. It would be beneficial for you to begin with the free plan to become acquainted with the tool, gain an understanding of it, and comprehend the benefits it provides. I recently changed my plan to the $9/month fee, and this is the action I took.
- Canva
Canva facilitates the speedy, simple, and enjoyable production of captivating, alluring YouTube visuals. You only need to pick the graphic you want to work on – like your channel art, icon, or video thumbnail – since the dimensions are already preset.
It is clear that Photoshop is an excellent choice for making graphics when using YouTube, and if you are familiar with how to use it, then you should take advantage of it. However, many people don’t. If you are a small or medium-sized business and want something uncomplicated, direct, and affordable, then Canva is a great pick.
Let’s talk numbers. Canva offers a free account which is already quite powerful – begin there. You might find it so enjoyable that you would like to have access to even more. This is a good time to consider upgrading. For a mere $9.95 per month (paid annually), you can access a plethora of features, filters, stickers, backgrounds, fonts, and many other benefits that Canva has to offer.
- Camtasia
Camtasia, a product of TechSmith, is a program that can be used to both record and edit videos on both Windows and Mac computers. It’s not necessary to have an extensive amount of money or be proficient in video editing to utilize it, which renders it one of the more accessible alternatives for video editing.
Once you have taped your screen with Camtasia, you can embellish it with various elements such as music, sound, quizzes, introductions, notes, pre-made and personalized templates, transitions, and other features. It can be especially useful for learning videos such as tutorials, demonstrations, webinars, presentations, and other types of instructional materials.
Before you commit, try their free trial. Following that, you can acquire the business permit for a single, flat rate of $249.00. If you require multiple permits, the cost will increase. They likewise have strategies for people, charitable organizations, and educational and government organizations.
It is understandable why well-known companies such as Coca-Cola, eBay, Netflix, Google, and Amazon use this, even though there is a greater initial expense involved.
- vidIQ
When it comes to YouTube optimization resources, vidIQ is quite impressive.
It assists you in investigating the most advantageous keywords, explanations, labels, and playlists. Additionally, it helps you comprehend what your rivals are excelling at so that you can attempt to surpass them in YouTube search results. Bear in mind that YouTube is a search engine, one that is the second most popular after its parent company, Google.
The aim is to raise your rankings for the keywords that are important to you and make yourself more prominent in suggested videos. Two of the most significant ways of getting people to watch your YouTube videos are through these sources, so it is critical to make the most of these opportunities to ensure your success and progress on the platform.
You can begin using the basic plan without having to pay anything. The following choice is Pro, beginning at $7.50 every month.
- Repurpose
This tool isn’t just for YouTube. It’s for video content in general.
When crafting something for social media, it is typical to share it across all platforms. However, you are aware that you need to adjust it to work best for each platform. Making videos is a bit more difficult, as it takes more effort to edit them than it does to edit a still image. Repurpose can help with that.
This speeds up and simplifies the process of automatically posting your videos to social media outlets such as Facebook, Twitter, and LinkedIn. You can get content from Facebook Live and post it on YouTube without difficulty. Furthermore, you can even turn your videos into podcasts.
Basically, it allows you to more easily distribute your video content. The aim is to minimize the amount of time you spend dealing with the technical aspects so that you have more opportunity to be imaginative and engage with your followers.
You can take advantage of a complimentary test run, and then it’s $12.42 each month (paid yearly) for the Podcaster package and $20.75 per month for the Content Creator package.
