Instagram, a platform that cannot be overlooked, has over 153 million active users monthly. In the new year, brands and creators are predicted to have even stronger connections on the platform, according to Instagram trends.
Considering the other Instagram statistics, it seems that we can expect an intriguing year ahead. Not only does it boast a user base of over 153 million, but TechJury’s research shows that the average monthly time spent per user is 11.2 hours. Additionally, it remains the preferred option for influencer marketing, as nearly 90% of marketers disclosed to Mediakix that it is the most valuable platform for such marketing.
In order to maximize the marketing potential it offers, you will have to invest in several third-party marketing tools. This list encompasses tools for various needs such as brand mentions, competitor analysis, video editing, and hashtags.
Instagram marketing tools
1. Iconosquare
Iconosquare is a top tool for Instagram marketing and it is highly effective in monitoring real-time engagement and brand mentions. The analytics provided by Iconosquare will display the brand mentions you have received on Instagram either in the caption or in the post.
It’s important to note that Iconosquare has put in a significant amount of effort to guarantee that your data is presented in a user-friendly format, which is not always the case with similar tools. Its simplicity and clean design are particularly noteworthy.
In addition, it provides two complimentary tools for Instagram marketing: Twinsta and Instant Instagram Audit. Twinsta allows you to capture pristine screenshots of your tweets for sharing on Instagram and other social media platforms, while the audit tool evaluates the optimization level of your business account. The cost begins at $49 per month with annual billing.
2. Sprout social
Sprout Social is a leading tool for managing Instagram for businesses. It enables you to handle various tasks such as scheduling posts, managing comments, tracking hashtags, and generating reports. Additionally, it allows you to connect and manage multiple Instagram profiles and provides a team content calendar, making it perfect for larger marketing teams. The pricing begins at $249 per user per month for monthly billing.
3. Linktree
Loved and trusted worldwide by more than 8 million users, Linktree assists creators, influencers, and brands in enhancing the visibility of their content. They have received recognition from the press for their innovative approach. It enables you not only to connect your followers to all of your content through a single link but also to receive payments.
The Free plan provided includes all the essentials, while the Starter plan, which costs $5 per month, offers additional features such as the ability to gather phone numbers and email addresses.
4. Keyhole
Keyhole’s brand mention and hashtag tracking is trusted by reputable sources such as Mashable and Reuters. Through their Instagram analytics tool, you are able to evaluate the efficiency of your campaigns and the influence of various individuals.
Starting at $39 per month, its advanced Instagram analytics tool will be useful in tracking all the Instagram metrics necessary to demonstrate the ROI and impact of your Instagram campaigns due to hashtags playing a crucial role on this platform.
5. Phlanx
If you need to run Instagram audits, you can also consider Phlanx, which offers additional Instagram calculators. Its Influencer Auditor, designed specifically for Instagram, ranks among the top tools.
In addition, there are two calculators provided by it for assessing engagement. These calculators include the Instagram Engagement Calculator and the Instagram Post Likes Calculator. The latter calculator comes in handy when determining the interaction level of a specific post.
Furthermore, it provides a feature for monitoring competitors. By utilizing its Instagram Competitor Tracker calculator, you have the ability to analyze the engagement rates of multiple Instagram accounts. This proves beneficial when wanting to evaluate your performance comparatively.
If you want to continue enjoying unlimited access to Phlanx after the free 3 month trial, you will need to subscribe to one of its paid plans. The pricing for the plans starts at $39 per month.
6. Pallyy
Pallyy is an Instagram marketing tool that offers numerous features and is reasonably priced. It is suitable for both individual influencers and social media marketing agencies. One of the most time-consuming aspects of social media marketing is the process of publishing posts. It takes time to manually create content, upload photos, and publish them across various social accounts. For marketing agencies that handle multiple client accounts, staying organized can be challenging.
Pallyy comes in to assist in automating your social media marketing efforts. With this platform, you can easily create, edit, and schedule posts to be published well ahead of time, all accomplished within a few seconds.
Although Pallyy is not the sole Instagram scheduling tool available, it could possibly offer the best value for money and it is specifically crafted with Instagram in mind. As a result, it provides features such as hashtag & caption lists, along with Canva integration for effortless image designing.
Additionally, it includes an IG bio link tool and detailed analytics which provide insights on the Instagram posts that are receiving the highest level of engagement. Moreover, you will have the ability to examine your competitors and extract significant insights for strategizing purposes.
The scheduling function of it is not limited to Instagram only. Although many features are specific to Instagram, you are able to publish content simultaneously on all of your social platforms, such as Facebook, LinkedIn, and Twitter. Additionally, there is an excellent social inbox tool and analytics/reporting available as well.
Pallyy provides a free plan that is generous and includes limited access to scheduling and analytics capabilities.
The premium plan offered by them is both straightforward and cost-effective, coming at a rate of only $18 per month for each social group. This price covers a range of features such as limitless scheduling, a personalized bio link tool, Instagram analytics, and access to 10 competitor analytics.
The Premium plan offers a free trial option, and there are discounts available for annual subscriptions.
7. Agorapulse
If you need a comprehensive social media management software that supports Instagram, we suggest choosing Agorapulse. Agorapulse provides all the necessary features to effectively handle your clients’ social media accounts, such as publishing, reporting, and team collaboration tools, right from the start.
In addition to being able to schedule images for your Instagram feed, you also have the ability to schedule and publish Instagram stories. From one unified social inbox, you can easily view and respond to all of your social media messages and comments, making communication management effortless.
You can plan, collaborate, and schedule content on Instagram, as well as on all your other social platforms, using Agorapulse’s intuitive publishing tools.
Agorapulse possesses an in-built social listening tool which is one of its remarkable features. This tool enables you to observe and analyze discussions related to your brand (or your competitors) on various social media platforms. Such monitoring aids in assessing the overall sentiment towards your brand and discovering valuable insights.
You have the option to begin using Agorapulse for free, but the basic version has limitations. It only allows for 3 social profiles and 1 user. If you choose to pay, the plans begin at €59 per month, per user. Additionally, there are yearly discounts available.
8. Sendible
Sendible is a comprehensive social media management tool specifically designed for digital agencies. It simplifies and centralizes social media management by offering a range of features, including a dashboard and publishing capabilities. These features are useful for managing Instagram accounts and other social media platforms.
Using the listening tool and analytics tool, you can analyze and gather data on your social media performance. Sendible enables marketing teams and agencies to collaborate effortlessly and can be accessed on mobile devices. Additionally, with Sendible, you can effortlessly generate reports to be sent to clients, making it ideal for agencies and Instagram marketers handling multiple clients.
Despite being expensive, it is an ideal option for teams seeking to collaborate on their Instagram marketing endeavors. The pricing starts at $29 per month for one user with 6 social profiles. For teams consisting of 8 or more users, the expansion plan priced at $299 per month is required. Sendible also provides a 14-day trial period free of charge.
9. PromoRepublic
PromoRepublic is an excellent tool for Instagram that functions as a social media calendar.
By utilizing their extensive template library, their platform enables busy users to effortlessly produce eye-catching Instagram graphics whenever needed. Following the creation of your graphics, you can conveniently schedule posts, promote your content, and assess your outcomes through the PromoRepublic dashboard.
In addition, PromoRepublic provides a tool for managing reputation, which allows users to conveniently access and respond to customer comments, ratings, reviews, and messages in a single location.
In addition, their partner enablement tool simplifies collaboration with partners. It can be utilized to enhance the sharing and posting of your branded content and ensure compliance of your partner’s posts with regulatory guidelines.
PromoRepublic provides different pricing options, with the Small Business plan being available at a starting price of $59 per month. This plan includes 10 social media pages and 1 user. Customers can take advantage of yearly discounts and a 14-day free trial. If fewer accounts are needed, there is also a Limited Solo plan available at a cost of $9 per month when billed annually.
10. Hootsuite
By utilizing Hootsuite, you have the capability to schedule and promptly publish content on Instagram. Assuming you are utilizing other social media platforms (of which we have faith in), you will discover that the unified dashboard is highly convenient, as it enables you to also handle your Facebook, YouTube, Pinterest, LinkedIn, and Twitter accounts.
If you want to monitor your competitors and hashtags, Synapview app is available for an extra $8 if you don’t sign up for the Enterprise plan. The pricing starts at approximately $49 per month.
