Marketers work countless hours to plan, create and design their content. However, when it’s time for promotion, many fail to find success. While HubSpot reports that 82% of marketers actively use content marketing, only 31% of B2B marketers reported their organization was extremely or very successful with content marketing during 2021 according to B2B Content Marketing, and promotion is a big … [Read more...]

Businesses continue to invest in content marketing. In a 2018 report from CMI, 37 percent of organizations expected to increase their content marketing budget going forward. However, as brands rush to create more and more content, organic reach via search engines is falling. To generate more traffic and leads, many brands are now paying to promote their content. Paid content promotion is a … [Read more...]

Whether you’ve been in your field for two years or 20, professional development is one of the best habits you can adopt. In fact, the continuous learning and endless curiosity that come with professional development can help you thrive in your career. You might be stuck in a fixed mindset if you think you know everything about your job or industry. This can keep you from reaching your full … [Read more...]