In 2023, there was a record-breaking rise in podcast consumption as reported by Edison Research in their Infinite Dial Report. The findings revealed that 31% of the US population listens to podcasts on a weekly basis. Approximately 89 million individuals are included in this figure. It's a remarkable statistic, but with the rise in podcast listenership, podcast hosts must put in extra effort to … [Read more...]
18 Mobile Marketing Trends In 2023
In 2022, any campaign strategy must include mobile-first marketing as it has become a crucial element. The increasing number of smartphone users worldwide means that consumers are increasingly relying on mobile apps, social media feeds, and immersive technology for their digital needs. By 2027, it is predicted that a staggering 7.7 billion individuals will possess smartphones, … [Read more...]
13 Customer Retention Strategies To Try In 2023
Humans have a natural inclination towards novelty, such as exploring new places, trying new things, and meeting new people. However, novelty does not always equate to being superior. In the context of business, attracting and retaining long-term customers is equally, if not more, crucial than constantly seeking out new clients. Customer Retention Boost your revenue with a strong customer … [Read more...]
Top 12 Customer Service Practices In 2023
In today's heavily saturated markets, successful businesses must prioritize customer needs and preferences in order to thrive. As customers become increasingly discerning, only those companies that prioritize customer-centric strategies will be able to weather the turbulent business landscape. Companies that have a CEO focused on customers believe that they are more profitable than their … [Read more...]
Top 11 Market Research Trends In 2023
Irrespective of size, marketing and market research are vital to all businesses. It is expected that you have considered incorporating market research in your entrepreneurial pursuits. However, is your market research approach aligned with current trends? The changing business models are leading to the discovery of novel approaches to market research, aided by technology. This will have a … [Read more...]
Top 23 ChatGPT Marketing Prompts
It is probable that you are familiar with the ChatGPT, which is a potent tool that makes use of artificial intelligence (AI) to accomplish some amazing tasks like providing solutions to your important queries, composing poems, producing blog posts, and programming, among others. The appropriate ChatGPT marketing prompts can accelerate your tedious tasks in digital marketing, enabling you to … [Read more...]
Digital Marketing: How Will NFTs And Social Tokens Change Digital Marketing?
The emergence of digital marketing can be attributed to the proliferation of digital technology such as computers and smartphones, which prompted businesses to test out fresh advertising strategies. Skipping ahead to today, digital marketing has become equally, if not more, significant than traditional marketing techniques. Certain companies are experiencing a divide between traditional and … [Read more...]
Digital Marketing: What Are The Benefits Of Google Adwords?
The rise of digital technology, such as the prevalent utilization of computers and smartphones, prompted businesses to explore novel marketing techniques, giving birth to digital marketing. Looking at the present time, digital marketing has become equally, if not more significant than conventional marketing approaches. There is an increasing rift between traditional and digital marketing … [Read more...]
14 A/B Test Ideas In 2023
As the new year begins, there is a need for new concepts, goals, and strategies. This is the perfect period to elevate your conversion optimization plan by implementing top A/B testing techniques that could make a significant difference in 2023. 1. Follow the Scientific Method A/B testing can be likened to a laboratory experiment, and it has been championed by the medical community as the … [Read more...]
Digital Marketing: Is Kartra A CRM?
Looking at the present, it is clear that digital marketing holds significant importance, and in some cases, may even be more critical than traditional marketing techniques. While some businesses are diverging towards either traditional or digital marketing, others are finding innovative methods of reconciling the two. However, regardless of the approach taken, it is vital for businesses to … [Read more...]