The field of product management is continuously developing and changing without a stop, and the instability of the past years has played a vital role in this metamorphosis. Remaining competitive in the field of product management requires constantly keeping up with the industry's changes, considering that the practice has evolved significantly over the past decade. 1. Focus on monetization … [Read more...]

As a business leader, you should know that digital transformation is more than just a trend. It is a means to grow and stay ahead of the competition. 45 percent of companies reporting a positive business impact of digital transformation also reported higher net revenue growth. Likewise, you should also know that going through digital transformation requires a change in organizational … [Read more...]

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as … [Read more...]

There is no doubt that the beginning of the new year is an excellent time to consider a change in your career path. There are several factors at play in this. Many employees return to work after the Christmas break with fresh plans and ambitions in mind, perhaps having spent time reflecting on their current role and career path during the festive season, and inspired and motivated to make … [Read more...]

As an online course creator, you may wonder, “What is PLR?” since you’ve probably heard somewhere that it’s a fast and easy solution for content creation. Private Label Rights (PLR) content is content you can buy and then change it and add your company’s branding before making it available to your learners. Some examples of this type of digital marketing content are curriculum, articles, e-books, … [Read more...]

The term digital marketing refers to the use of digital channels to market products and services in order to reach consumers. This type of marketing involves the use of websites, mobile devices, social media, search engines, and other similar channels. Digital marketing became popular with the advent of the internet in the 1990s. Digital marketing involves some of the same principles as … [Read more...]

If you’re thinking about a career in digital marketing, you’re no doubt considering various routes into the field. Should you do a digital marketing internship? Or would your time and money be better spent on a digital marketing course? To help make the decision easier, we explore and compare both options in this guide. By the end of this guide, you’ll have a much clearer idea of what to expect … [Read more...]

What does it take to be a successful leader in digital sales? The marketing power that is available today due to digital growth and expansion doesn’t mean that the traits of successful salespeople are redundant. It’s a matter of translating traditional skills into an approach that is effective on a digital platform. In both the online and offline worlds, sales leaders drive performance. The … [Read more...]