Maya is an expert at cooking. She knows how to make a perfect cheddar cheese sauce, where to buy the freshest eggs, and why it is important to maintain the right temperature in the kitchen. Maya has created an online course about cooking and can’t wait to share her knowledge online. The only problem is that Maya is an expert at cooking, not marketing. How can Maya promote her course on the Web? … [Read more...]

In recent years, digital marketing has exploded onto the marketing scene, and its effects have been anything but small. Traditional marketers and old-school companies have struggled to keep up with the ever-changing world of internet marketing while customers, leads, and clients have become more adept in this new landscape. But companies can’t afford to ignore changes in the way people look to … [Read more...]

According to Keith Weed, digital plays a fundamental role in any marketing-based activity – so much so that the term digital marketing, which sits as a niche function in an organization, is now much more defunct. It needs to play a central role in the way that we operate. Benefits of digital marketing Clear measurement of campaign effectiveness It’s really easy to understand the level of … [Read more...]

Online marketing is a huge opportunity because people are looking, and there’s a huge potential for people to find your business. The thing is, it’s not about just using one or two tools, but it’s about using various tools together to maximize your success over time. Each tool has its own purpose, and you’ll notice that they all work together. This will all start to make sense when you … [Read more...]

Are you a marketing professional who is just starting out? Are you looking to advance your digital marketing career, but you're not quite sure which direction to take or how to move forward? If so, you should be continually improving your skills to get a competitive edge. But what's the best way to go about doing so? Check out these interesting facts from HubSpot: 85% of working … [Read more...]

Digital marketing bootcamps can take place online or in-person at a physical location. The course material is typically in a class or lecture-type setting, whether live or virtual. There are often assignments and projects for the students to complete to help them better understand the material. Many digital marketing bootcamps have limited enrollment. Because of this, you need to apply to … [Read more...]

Most businesses that succeed, do so because their marketing strategy uses a mixture of online and offline marketing ideas. This is usually called multi-channel marketing. But offline marketing ideas seem to be going the way of the dinosaur–extinct. Email marketing and content marketing – are some of the most effective and affordable ways to attract customers to your business. Intuitive … [Read more...]

With audiences spending more time in front of their screens now than ever before, companies of every shape and size are looking to ramp up their digital content production and take advantage of this cultural and consumer shift to all things digital. Put simply, organizations in every sector are seeking talented marketers to get their products and messaging in front of their target customers. … [Read more...]

Generating leads is a necessary part of any business’s sales process. With the digital age in full swing, capturing the attention of your target audience comes down to selecting the right approach. Two major approaches to lead generation exist—inbound and outbound. In this guide, you will learn the similarities and differences between inbound and outbound marketing, as well as how these two can … [Read more...]