Over the last two decades, customer visits to banks have dropped from over two dozen per year to roughly three visits per year. Without face-to-face interaction, traditional advertising is no longer the solution to the pressing challenge of connecting a financial services company to its existing and potential customers. Consumers—particularly … [Read more...]
Learning Web Design
In today’s world, knowing how to do web design is becoming more and more important and is now an indispensable skill for designers. Web design can be quite complex and daunting, but with the development of the Internet and technology, web design can be easier than ever before nowadays. There are many resources on the Internet, and everyone can learn to be a great web designer on their own. … [Read more...]
Difference Between Retargeting And Remarketing
Remarketing and Retargeting: Similar, But Different Advertising managers spend a lot of time testing audiences, getting creative, and obsessing over numbers. It can be a long process; with only a small percentage of ad clickers actually converting. While you might be getting a lot of new incoming web traffic, you may not see those numbers translate to sales quickly. And few become a sale the … [Read more...]
Google Ads For Beginners
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came on … [Read more...]
What is Digital Enterprise?
Any organization that fails to become a digital enterprise jeopardizes its future success; hence, it is critical for all businesses to embark on the digital transformation road. A digital enterprise is an organization that completely integrates digital tools and technology into all aspects of its operations in order to increase productivity, create a better customer experience, and improve the … [Read more...]
12 Skills Every Digital Marketer Needs To Succeed
Do you know what it takes to make it as a digital marketer today? This includes hard skills (in digital tools and best practices) and soft skills (like teamwork and communication). 1. Know How Digital Marketing Fits Together When you have a job in digital marketing, you’re rarely a silo. You're usually working on a team, so you need to know how to interact with other people in the company … [Read more...]
12 Most-Tracked Google Analytics Dimensions And Metrics
Tracking the performance of a business website is absolutely vital to understand how well the website is or is not generating leads, traffic, and sales. One of the most powerful tools to track the performance of a website is Google Analytics. As of today, there are so many Google Analytics Dimensions and Google Analytics Metrics that it seems to get confusing. Google Analytics offers a … [Read more...]
Mobile App Design
Mobile app design Furthermore, mobile designers take usability, engagement, accessibility preferences, and ultimately, the user experience into account when designing an application. Even if you're a professional designer for desktops, you may find it difficult at first to design specifically for mobile, as optimizing your user experience is a lot different. Mobile application design vs. … [Read more...]
Booking.com And Its Marketing Performance
Booking.com, the fare aggregator website and metasearch engine, has become a major global player in the travel and tourism sector over recent years. The online travel agency (OTA) is turning over billions of dollars in annual revenue, with millions of accommodation listings worldwide, and has been growing impressively. Booking.com connects consumers wishing to make travel reservations with … [Read more...]
The Marketing Plan
Marketing Plan A marketing plan is a document that lays out the marketing efforts of a business in an upcoming period, which is usually a year. It outlines the marketing strategy, promotional, and advertising activities planned for the period. Elements of a Marketing Plan A marketing plan will typically include the following elements: Marketing objectives of the business: The … [Read more...]