The key component of any digital marketing effort is your digital presence on the internet and the website or page is your identification. In order to fast track your digital marketing career, the first step is to track the traffic to your website. Google Analytics is one of the top tools used today to monitor and analyze traffic to your website. Not only is it a powerful tool, it is also … [Read more...]

It’s easy to feel underqualified when you’re about to start a new business. It’s a huge undertaking! But the fact is that more people than ever seem to be taking the leap. In 2022, according to a new Yelp study, new business listings on the consumer review platform hit an all-time high. Indeed, there are so many factors that play into whether or not your business will succeed. And, while … [Read more...]

As a learning entrepreneur, you start out as the creator, marketer, support specialist, and sales rep. However, once the business grows, you need to focus more on the things you alone can do – main on course creation tasks — and there is a case to be made for hiring a virtual assistant. For example, you need to maintain a solid presence on social media. There are apps that help with … [Read more...]

The goal of a landing page is to nurture customers who aren’t yet ready to buy, and to demonstrate how your company provides specific value in that area. Such a page is important when trying to drive sales of your product or service, boost customer experience and help you gain customers quickly with enticing offers. In this blog, you'll learn about the key components of a great B2C and B2B … [Read more...]

Building a successful pay-per-click advertising campaign requires a careful series of steps, all executed perfectly. There’s choosing the right keywords, which dictate the intent of your audience. There’s writing or designing a great ad, which determines your campaign’s clickthrough rate and average cost per click. Then there’s converting the traffic you generate into users, leads and … [Read more...]

Digital Marketers need a large and diverse range of digital marketing skills to understand how to create marketing strategies and content that will resonate with an audience and help to generate leads, raise brand awareness, and ultimately generate leads. Given the wide range of specialties and job roles you could encounter over the course of a digital marketing career, you won’t necessarily … [Read more...]

Companies across industries are competing to get noticed online. That’s why digital marketing professionals are in demand and the need to retain talent is high on the agenda for many HR professionals. Employee experience (EX) has become a must for companies wanting to attract and retain key talent. That’s why according to wtw’s 2021 Employee Experience Survey, 92 percent of organizations are … [Read more...]

Digital marketing is essential for modern-day business success. In 2020, the average daily time spent consuming digital media in the United States was 470 minutes. That number jumped to 489 minutes in 2022 and is expected to rise above 500 minutes by 2023. Businesses are recognizing this shift and rising to meet the challenge, with analysts predicting internet advertising spend to reach the … [Read more...]

Business automation tools help companies and their customers by automating repetitive, day-to-day tasks. They free up employees to focus on more strategic projects and provide an auditable trail of data that teams can use to make more informed decisions and apply consistent controls. Companies of all sizes can apply business automation to myriad tasks, projects and processes. The key … [Read more...]