During a crisis, marketers may find it challenging to figure out where to start. Within a brief period, individuals have transitioned into a survival mindset, prioritizing their own well-being, as well as that of their families, employees, customers, and communities. Social media demonstrates this, as individuals urge their fellow citizens to adhere to government safety guidelines. Despite … [Read more...]

The role of a digital marketing analyst involves being a senior staff member who is responsible for examining and evaluating the effectiveness of digital advertising content on behalf of a company. The tasks may vary depending on the company, but generally include analyzing advertising analytics, evaluating online video performances, and comparing sales rates before and after the implementation of … [Read more...]

Due to the increased amount of time people spend on their screens, companies of all sizes are seeking to increase their digital content production in order to benefit from this societal and consumer shift towards everything digital. In simple terms, every sector requires skilled marketers to ensure their products and messaging reach their intended customers. However, with an abundance of … [Read more...]

In 2022, it is essential for all businesses to allocate time and resources to their digital marketing strategies. However, this task does not have to be burdensome - in fact, it can bring great rewards. Generating new leads successfully through a well-thought-out and creative campaign is extremely fulfilling, according to digital marketers. Few things provide as much satisfaction as devising … [Read more...]

If you haven't received formal marketing training, chances are you are unfamiliar with the 4 Ps of marketing, also known as the marketing mix. Professionals with marketing education rely on different models to carry out their work effectively, and one of the fundamental models they use is the marketing mix (or 4 Ps of marketing). Marketing Mix The marketing mix is a combination of tools, … [Read more...]

If you want to improve your digital marketing strategy for B2B clients, you're in for a treat. This comprehensive guide to B2B digital marketing will provide you with all the necessary knowledge to effectively market to other businesses. By learning essential strategies and exploring real-world B2B digital marketing illustrations, you'll be well-equipped to create successful B2B marketing … [Read more...]

Attracting visitors from various sources is crucial since it can lead to increased sales, making traffic growth an area of interest for all. This article will provide an explanation of various types of web traffic sources, along with instructions for analyzing them. Additionally, we will explore the importance of analyzing traffic sources and the factors to consider when choosing one for your … [Read more...]

For years, scholars and corporate leaders have investigated the connection between earning profits and acting ethically, but have failed to reach a general agreement. The topic of business ethics is among the most complex and conflicting in the annals of human history. According to the Ethics Resource Center's survey, 43% of participants expressed doubts regarding their supervisors' ethical … [Read more...]

Were you aware that ethical businesses attract Millennial consumers, as 92% are inclined to purchase from such companies? Moreover, among these consumers, 82% hold the perception that ethical brands surpass those that do not prioritize ethical values. A recent survey by Aflac (PDF) revealed two discoveries about the potential business effects of ethical trade and corporate philanthropy. In … [Read more...]