Email marketing is a highly valuable digital marketing tool for small business owners. It enables building stronger customer relationships, promoting new products or services, boosting sales, and enhancing brand awareness. Small business owners have caught on to the fact that an effective email marketing campaign is a great way to maximize their marketing budget. In fact, 64% of small businesses … [Read more...]

In the modern era of digital marketing, the realm of email marketing is fiercely competitive, with marketers inundating customer inboxes in an attempt to attract their interest. Standing out among rivals has become exceptionally difficult in this cutthroat industry. However, this is where the utilization of email personalization becomes crucial. By enabling marketers to send emails that cater … [Read more...]

In order to fulfill these requirements, marketers are making efforts to utilize email personalization in order to achieve individualized experiences that not just meet, but surpass consumer expectations and differentiate themselves from their competitors. Given the reasoning behind it, it's not unexpected that 33% of marketers, when given the choice, consider "personalization" as the most … [Read more...]

When your customers check their email, they are bombarded with an overwhelming number of email marketing messages. Consequently, they quickly mark these emails as spam without even bothering to open them. However, they suddenly spot something that is applicable to their interests - a discounted offer for the PlayStation 4 which they have been looking at. Consequently, by sending them highly … [Read more...]

You can consider a mistake as a mistake only if you fail to learn from it, however, errors made in email marketing can result in significant consequences; therefore, it is preferable to avoid them if possible. In this article, we will discuss the challenges that email marketers often encounter when developing email marketing campaigns and provide suggestions on how to prevent them, based on the … [Read more...]

What to Look for in a good email marketing tool Marketing automation, also referred to as the ability to easily send personalized and targeted bulk emails, should be a feature included in a quality email marketing service. Furthermore, the service should offer a user-friendly interface, preferably with a drag-and-drop editor, to assist in the creation of captivating email newsletters. In … [Read more...]

Where to begin with email marketing If you are starting to plan your client's email marketing strategy, where should you start? Here are a few useful tips to help you begin. Keep your emails short and sweet. People get tired of reading long emails, so keep yours between 60 to 200 words. People love visuals, especially in email marketing, so include images of your products … [Read more...]

When it comes to email marketing, having a strategy is crucial. As you are familiar with your own inbox, you can understand the disorder it holds. For instance, when you provide your email address during a purchase, unexpectedly, you start receiving a whopping 60 emails per month from a mattress company. It makes you wonder why they assume that someone who recently purchased a mattress would need … [Read more...]