Building up a client base for B2B businesses is a combined effort of marketing and sales teams. However, friction between the two is not unheard of and is pretty common in most companies. The cause behind this is oftentimes misalignment. Conventionally speaking, marketing teams are required to bring in leads and pass them on to the sales teams, who then track the lifecycle stages of these leads … [Read more...]

It’s possible to accumulate a hundred thousand subscribers without seeing a substantial increase in your conversion rate. However, it’s also possible to make thousands of dollars in sales off an email list of just a few hundred. What’s the differentiator? Knowing how to convert your subscriber list into customers. Once you understand the basics of building your subscriber list, it’s time … [Read more...]