The best SEO tools make it simpler and easier to ensure that your website is optimized for performance, as well as manage and monitor your search engine rankings. At its heart, SEO developed as an extension to web accessibility by following HTML4 guidelines, in order to help better identify the purpose and content of a document. This meant ensuring that web pages had unique page titles that … [Read more...]

56% of surveyed consumers have made a purchase from a company after reading their blog and 10% of marketers who use blogging say it generates the biggest return on investment. If you're writing a blog for a business, those stats make blog SEO a pretty big deal. Even if you're blogging just for fun, SEO can help you boost your message and connect with more engaged readers. But what is blog … [Read more...]

SEM stands for “search engine marketing.” It is the process of combining SEO and PPC strategies to create a holistic internet marketing strategy that drives traffic and visibility through search engines based on a user’s search query. Originally called “search engine marketing,” the shorter phrase “search marketing” is often used as the umbrella term for SEO and PPC. But today, much of our … [Read more...]

Search engine optimization (SEO) is inextricably linked to digital marketing. So if you’re interested in the field, it pays to understand the basics of SEO. SEO experts broadly categorize it into on-page SEO, off-page SEO, and technical SEO. This article will dive into what on-page SEO is, why it matters, and how to use SEO tools to optimize your pages. If you’re new to SEO or looking to … [Read more...]

Any business today needs targeted visibility on Google. Most businesses know that this requires optimizing their website and Google Ads, but what most don’t know is that there is a third entity that also needs optimizing: their Google business listing. Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and … [Read more...]

What is SEO? Search engine optimization, or SEO, is a digital marketing technique that involves optimizing websites to help them appear higher on search engine results pages (or SERPs). The ultimate aim of an SEO strategy is to get to the top of the SERPs for a particular set of keywords and phrases that target a chosen user demographic. Traditional SEO focuses on what’s known as ‘organic’ … [Read more...]

Google processes 3.5B+ searches every day. 40,000 per second. How are you going to get your brand noticed? Your website ranking above your competitors? SEO vs PPC - the two best search engine marketing methods to generate sales and increase traffic. A successful marketing strategy takes time and money. Choosing whether to do both pay-per-click ads and search engine optimization, is not a … [Read more...]

Search Engine Optimization, or SEO, is a way to drive more traffic to your website and gain more customers. It depends upon content, technical website optimization, link building, and keyword research to ensure that your website appears near the top of a Google results page. A BrightEdge survey conducted in 2019 found that SEO is 1000% more effective at driving website traffic than organic methods … [Read more...]

Want to know what the best keyword tools are for YouTube? The web giant is a video-based search engine that selects videos to show to certain audiences. Like most search engines, YouTube uses algorithms (sets of instructions that tell computers how to convert information) to serve the appropriate videos to the right audiences. As a digital marketing specialist, to work in concert with … [Read more...]