Tracking the performance of a business website is absolutely vital to understand how well the website is or is not generating leads, traffic, and sales. One of the most powerful tools to track the performance of a website is Google Analytics. As of today, there are so many Google Analytics Dimensions and Google Analytics Metrics that it seems to get confusing. Google Analytics offers a … [Read more...]
Top 15 SEO Copywriting Tips
Essentially, we’ve found a content creation method that blends good SEO fundamentals with sound copywriting principles. So not only does our content rank high on Google, but it also encourages our readers to read, link to, share and, later on, purchase our product. Of course, we cannot solely attribute the traffic growth to our process. But we think it’s a part of the explanation. SEO … [Read more...]
11 Local SEO Tips
You know the importance of SEO. It is the main weapon in your arsenal to bring organic traffic to your site. However, let's assume you have a physical store or a service area business. You want your local customers to come in and visit or contact you. And as it's your local business, you don’t want to waste your effort and money to get website visitors from another country or another state. How … [Read more...]
SEO Testing
There’s no denying that now when most people want to find something, their reflex is to go looking for it online. Using a telephone to call up information, or even resorting to the old standbys like the thick "Yellow Pages" phone books are things of the past. Why go through all that when you can pull out your smartphone and type or even verbally ask a question and get an instant answer from a … [Read more...]
SEO Backlinks Guide
Endorsements can give you a competitive edge and this holds true for your website as well. The best way to gain endorsements to your website is by acquiring quality backlinks. Yes, backlinks can vouch to the search engines for the authenticity and trustworthiness of your website. This way, you can gain a top slot on search engine results pages or SERPs, thereby driving more organic traffic to … [Read more...]
Everything About Google Ads
If you’re considering spending any amount of money on ads to reach your target audience, you’d better spend it in the right place. That is, somewhere with over 2.9 billion unique monthly visitors and 5 billion daily interactions. Somewhere like Google. Google Ads was launched just two years after what has become the most popular website in the world: Google.com. The advertising platform came … [Read more...]
Local SEO Guide
Local search is powerful for small businesses: 46% of all Google searches are looking for local information. If your business isn't optimized for local search, you could miss out on potential customers ready to shop in your area. In short, local SEO is critical if you want your business to stay relevant. To help you optimize your business for local SEO, we've created a comprehensive guide … [Read more...]
Top 9 On-Page SEO Elements
Getting to the top of Google search has never been more competitive. It’s also more involved and complex than it was a decade ago. That makes the job of SEO specialists and agencies much harder. Nowadays you will see a lot of experts and agencies focusing on off-page and technical factors, such as link building and minifying code. However, on-page factors are just as important, and we … [Read more...]
How to Use Google Search Console: Expert Guide
Google Search Console is a suite of tools from Google that helps you track your site’s performance, find issues, and help your site rank higher in Google. It is a powerful, but complex, tool. What is Google Search Console Used For? I consider Google Search Console to be a must-have tool for any site owner, but it’s often overlooked. That’s a shame because GSC can deliver some amazing results … [Read more...]
Top 13 Ways To Generate More Search Traffic With YouTube SEO
SEO strategies for YouTube are increasingly employed by brands. After all, who wouldn’t want to be at the top of the search results for the largest video platform on the web? YouTube is an internet phenomenon. Created in 2005, it won over so many users that it caught the attention of Google. It did not take long for it to be bought by the search engine company in 2006 and become a giant. The … [Read more...]