Let's revisit some of our previous definitions of marketing before proceeding. Seth Godin, the founder of Seth Godin Productions and Do You Zoom, described the idea of contemporary marketing as: At the heart of our operations lies marketing, encompassing the narrative that is being conveyed, the target audience it is being shared with, and the underlying reasons that drive people to purchase … [Read more...]

The growth of social media users is rapidly increasing, with a current count of over 2.5 billion active users, and this number is predicted to increase in the future. As these users invest a significant amount of time on different social media platforms, it compels businesses of all sizes to allocate substantial funds towards social media marketing campaigns.  Top social media marketing … [Read more...]

Twitter has garnered considerable attention lately. However, how can you ensure that your brand remains prominent in people's minds and yields measurable engagement? The answer lies in harnessing the power of data, specifically Twitter analytics. There's no better starting point for this than Twitter analytics. Let's get to it! To tweet or not to tweet?  The question is what should be … [Read more...]

Instagram Stories present a convenient way to connect with fellow users and followers quickly. Microsoft's research shows that the average human attention span has dropped from 12 seconds to 8 seconds, likely due to an increase in technology use. For businesses, Instagram Stories offer a solution to cater to this trend of shorter attention spans, as you can only upload videos up to 15 seconds … [Read more...]

A network of more than 3.5 billion users who enjoy sharing, searching, and generating information is what social media is all about. In what ways can a business owner or marketer leverage this network to achieve significant outcomes for their company? As far as business growth strategies are concerned, social media platforms have quickly become an integral component that cannot be ignored. … [Read more...]

The key to a thriving digital marketing plan lies not in adopting the latest trends or making assumptions about your clients' preferences, but rather in relying on evidence-based observations. According to Jess Reilly, who serves as the chief marketing officer at Rebel Interactive Group, the best marketers are aware that digital marketing is now based on individuals and is scalable. This means … [Read more...]

The process of social media marketing comprises of posting content to social media profiles, interacting with followers, and deploying social media advertising through marketing software. To accomplish these tasks, social media management software is often employed for scheduling and publishing diverse posts, managing workflow, and maintaining an online presence. There is a multitude of social … [Read more...]

What is Digital Marketing? The promotion of a brand or its products through the utilization of digital devices is referred to as digital marketing. The range of channels encompasses both digital and traditional forms, such as television, podcasts, billboards, promotional advertisements, SMS, and various others. Digital marketing includes various aspects such as Search Engine Marketing … [Read more...]

If your goal is to improve as a social media consultant, this is the appropriate location. These are eight uncomplicated measures you can exercise today. Research the Industry, Your Leads, and Competitors Just like any other aspect of business, conducting thorough and pertinent research is fundamental to becoming a prosperous social media consultant. It is important to … [Read more...]