Over the course of the last ten years, Twitter has positioned itself as a leading force in the world of social media marketing. It has become the preferred platform for users to interact with brands and share their viewpoints. Twitter has become a highly competitive realm for social media marketing due to the substantial investment of resources by brands and marketers in increasing their social … [Read more...]

The utilization of social media to establish a brand, achieve higher sales, and generate website traffic is called social media marketing (SMM), also known as digital marketing and e-marketing. Apart from facilitating companies to interact with their established and potential clients, SMM has designated data analytics that enable marketers to monitor the efficacy of their endeavors and discover … [Read more...]

Instagram's algorithm was implemented to ensure that each user is presented with the most suitable and qualitative content every time they access their Instagram feed. The inquiry at hand is - how does Instagram decide which content satisfies these metrics? How does the Instagram algorithm work 1. Interest: How much Instagram predicts you’ll care about a post Upon introducing the … [Read more...]

Social platforms provide brands with a compelling chance to connect with and involve consumers today, encompassing endeavors such as brand storytelling and exploring fresh commerce prospects (in July 2019, WeAreSocial reported that social media users exceeded 3.5 billion). Strategy is not always easy to get right, especially when it comes to the tricky issue of attribution. With that said, … [Read more...]

Do you want to know which of your social media strategies are effective? Are you looking to optimize your time, energy, and financial resources? A social media analytics tool is what you need. By utilizing social media analytics tools, you can generate performance reports that can be shared with team members, stakeholders, and superiors to determine the efficacy of your efforts. These tools … [Read more...]

With over 300 million monthly active users and about 200 billion pins saved, Pinterest is becoming one of the most popular social media platforms today. Initially designed to be a place where people can share and discover new recipes, home tips, style inspirations, and other unique ideas, this channel can now be your very own global bulletin board. Whether you’re self-employed, a start-up or … [Read more...]

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience. Within 18 years, from 2004 (when MySpace became the first … [Read more...]

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience. Within 18 years, from 2004 (when MySpace became the first … [Read more...]

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience. Within 18 years, from 2004 (when MySpace became the first … [Read more...]