With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience. Within 18 years, from 2004 (when MySpace became the first … [Read more...]

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience. Within 18 years, from 2004 to 2022, the dramatic growth of … [Read more...]

There is a global social media boom right now that shows no sign of slowing down. It’s no longer just about established social platforms such as Facebook and Twitter, there’s a raft of networks gaining traction in the space and causing waves amongst marketers and brands. Take the rise of TikTok, a relatively recent player that continues to explode in popularity, or YouTube, a go-to channel for … [Read more...]

Social media networks are not just for friends to connect anymore — they’ve grown into lucrative marketplaces. Top brands use social platforms to increase their market reach, learn about and identify their target audience, advertise products or services, and communicate with customers. Being a social media manager can be very challenging. Social platforms don’t sleep, for starters, so how … [Read more...]

You’re probably aware that LinkedIn is one of the best places to reach the business market. The network has almost 740 million members and is the most trusted of all the social media sites. Maybe you already use LinkedIn for recruiting talent. But how else could your business benefit from reaching that audience? If businesspeople are part of your target market, you could use LinkedIn ads to … [Read more...]

The foundation of search marketing is built on keywords. Search marketers know that conducting continuous keyword research and keyword analysis is critical to achieving success with organic and paid search advertising. But conducting and implementing keyword research is also highly effective for social media marketing. Whether your target audience is sharing content on Facebook, Instagram, … [Read more...]

Facebook is now, by technology standards, the Grand Old Patriarch of social media. It’s one of the oldest surviving social media platforms, having arisen from the ashes of older efforts like Myspace and gone on to accumulate huge numbers for itself. In fact, 68% of all adult Americans use Facebook, with many of those being the coveted older demographics traditionally a little hesitant to use … [Read more...]

Digital marketing is a great way for those in the nonprofit sector to expand their sphere of influence. Many charities continue to rely heavily on direct marketing tactics such as flyers and direct mail campaigns. Although these offline strategies are an important part of a well-balanced marketing plan, organization run the risk of missing out on increased reach and donations if they fail to … [Read more...]