To successfully execute content curation techniques, it’s crucial to focus on three key components: Exploration, consumption, and dissemination. While implementing these strategies, it’s vital to ensure that the audience is receiving valuable, high-quality content consistently.
It’s a common notion to discuss content curation as a crucial skill, but executing it flawlessly is a different story altogether. If you work in content marketing or social media management, you’re likely familiar with content curation and might have practiced it yourself. However, if you have done it, then you understand the ever-changing methods and tools needed for effective content curation.
Curated Content
Content curation involves scouring multiple sources for content that is pertinent to your audience and disseminating it through different communication platforms. The content you choose to distribute may encompass a diverse array of types, including articles, videos, images, podcasts, and other online content.
Curating content encompasses various media channels, social media included. When using social media, one can either generate a post that contains a link to the content or repost what someone else has shared on the platform.
The benefits of content curation
Why should you bother curating content? With the vast wealth of information available today, you’ll never be able to deliver the most value to your audience with your original content alone; it’s not physically possible. By reviewing and sharing content from other sources, you give your audience what they’re looking for and build connections with other content creators and brands in your industry.
When you provide your audience with useful and valuable content, it also helps establish trust. If you curate content that your audience finds helpful, they are likely to come back to you for additional information, even if it comes from an authoritative source other than you.
Developing trust with your audience allows you to establish yourself as a leader in your field. By demonstrating skillful content curation, it becomes evident that you are familiar with the latest industry updates and adept at initiating insightful discussions.
Content curation strategies
Content curation goes beyond sharing personal preferences. It entails searching for the most suitable information for your target audience and delivering your unique perspective. What makes this content worthy of your audience’s time, whether it’s a read, view, or listen?
It is important to remember some guidelines when curating content.
1. Complement original content
Don’t rely solely on curated content for your social media account. It’s important to produce original content and incorporate curated content to enhance it. Striking a balance between the two is necessary in identifying your best-performing content (or unicorn content) that effectively engages your audience and improves your KPIs.
2. Know your audience
Without knowledge of your audience, it’s impossible to distribute meaningful content. It’s best to have a comprehension of your audience prior to generating and handpicking content; nonetheless, if you haven’t done so, it’s beneficial to inquire about the following:
- What kind of information is your audience looking for?
- In what format does your audience typically prefer to receive their information?
- What kind of content does your audience share on social media?
- Does your audience like how-to articles, podcasts, videos, or some other type of content?
- Does your audience care about keeping up with social media trends in your niche?
- Are you more concerned with reach or impressions with your content?
By filtering through competitors’ content, including both posted and deleted material, and organizing it by factors such as total interactions, comments, shares, and reactions, you can gain valuable insights into what resonates with your own audience.
3. Curate credible sources
It is important to exercise discretion when sharing articles or videos as not all content is worth disseminating. Verifying the reliability of the source you are sharing from must be a mandatory pre-step. You can evaluate the credibility of the source by assessing their expertise, involvement in the community, and frequency of content creation. It is crucial to ensure that you do not direct your audience to unreliable websites, blogs, or profiles devoid of value.
To seek reliable sources, it’s helpful to identify your social media rivals and examine their shared material. However, refrain from reproducing their content and instead locate comparable sources that impart significance to your followers.
4. Share fresh content
To ensure value when curating content, aim for creativity and freshness. Avoid sharing a popular blog post that has already caused a buzz within your niche. Rather, invest some extra time searching for something unconventional or distinctive, or personalize it by incorporating your own viewpoint prior to sharing.
5. Measure the impact of your curation
To ensure the effectiveness of the aforementioned strategies, it is crucial to monitor and evaluate the performance of your curated content through comprehensive reporting and content analysis. This enables you to ascertain the correlation between your followers’ activity hours and your content calendar.
Assessing whether there have been improvements in your email signups, followers, or clickthrough rates is another way to gauge how successful your curated content has been. This knowledge will enable you to tailor your content to better suit the interests of your audience.
Discover who your target audience is.
Prior to commencing the curation process, it is crucial to determine the target audience and the type of material that would retain their attention.
Before sharing or posting content, it is important to recognize that the reason for doing so should not solely be based on personal interest. Instead, the focus should be on providing useful information that benefits readers. Take time to consider the value your content offers before scheduling its release.
Determine the subjects to address.
Don’t share too much of the same thing. Open up and expand your research to topics related. Start thinking of ideas and topics that your readers would love to read. Find out the most popular content shared using various tools (mentioned below) and explore topics related to it.
It’s important that the topics you choose to share are of interest to your readers and that they’re probable to read them. Gather information from diverse sources and distribute solely the content that’s crucial and applicable.
It is important to position yourself as a brand and communicate your message effectively. You must prioritize your readers by providing them with concise, high-standard, well-structured, and effective information. Be sure to focus on topics that support this goal.
8. Conduct research curation.
Curating the finest work of other people’s research is the vital component of your content strategy when commencing.
To provide your readers with a comprehensive understanding of the most important research, you can arrange the data and provide links to all sources. As an excellent content curator, supplement the content with your thoughts, and take it a step further by creating an infographic summary.
To establish yourself as a skilled specialist and provider of high-quality information, it is advisable that you present yourself as a content curator. By sharing excellent content, a greater number of individuals will rely on you and ultimately endorse, redistribute and suggest you to others.
It is crucial to bear in mind that being a curator sets one apart by providing high quality content. A fresh trend that is recently emerging involves recognizing during the curation process and suggesting a novel outlook by blending sections of the curated material.
Classify and arrange the information that you discover.
Arrange your content into different sections to ensure that your curation is evenly spread over time. Employ a social media schedule to plan out the type and manner of your posts.
Numerous tools and software exist, as indicated below, that allow you to schedule your posts using a “set and forget” technique, either for a single instance or for several times throughout the day. However, it is prudent not to schedule too much in advance in order to ensure that your posts remain current and pertinent.
Sharing frequently and regularly is essential for increasing visibility. However, ensuring consistency can be difficult as it requires keeping your content aligned with your intended audience. If your target audience consists of individuals who are new to a certain subject, it is crucial to share content that caters to beginners instead of advanced material.
Selecting any subject results in a structured buildup of information that progressively becomes more detailed. Arranging the collected material into categories aids in comprehending the chronological development of targeted topics. This method showcases the evolution of the subject matter in an organized manner.
Distribute content across different platforms and acknowledge the source.
After obtaining content of superior quality for your audience, distribute it across various channels such as social media feeds, websites, blogs, widgets, mobile apps, and email newsletters.
Whenever you utilize or distribute material from external origins, it is essential to clearly mention the origin of the article and furnish a reference link for readers if feasible. Seeking authorization or including an @mention or tag is imperative to properly acknowledge them and limit any potential copyright or legal complications.
It is advisable to procure your content from diverse sources and avoid relying too heavily on a solitary source. Only reproduce the vital sections required to convey your message and that are pertinent to your intended recipients. Additionally, it is essential to provide any necessary context or commentary for the materials utilized.
Content curation tools and software
Efficient curation can be achieved through a combination of manual selection and automated tools. Take a look at some of the tools that can enhance the curation process.
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Enables you to discover the most widely circulated material on the internet related to particular subjects instantly.
Buzzsumo enables you to explore the latest and most popular content based on any subject matter. Furthermore, it tracks the effectiveness of content, allowing you to gauge the reach of a particular post across different social media platforms. Buzzsumo helps you stay up-to-date with current trends and avoid stale topics while also providing valuable insights into how your competition is performing. Additionally, Buzzsumo is an excellent tool for identifying influential figures in your field whose content you can broadcast to your audience.
Lists on Twitter
Assists in sorting and arranging your followers to simplify interaction.
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Enables you to gather and consolidate all of your data, pictures, articles, and videos in a single location.
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Arrange Gmail or any other email client to categorize and arrange your assortment of valuable material according to the date in an automated manner.
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Make a directory such as ‘shared posts’ and add a bookmarklet to your browser. Whenever you come across an article on your browser, tap the bookmarklet in your browser bar and the page will be stored in the designated folder.
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This platform assists in the management and streaming of your numerous social media channels through a singular interface.
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Consolidate your preferred feeds and articles into a single location and stay informed about internal happenings as well as online mentions of your business.
With Feedly, you can effortlessly keep track of news from various fields by following RSS feeds of your preferred sources. You have the freedom to categorize your feeds, and through the assistance of Leo, Feedly’s smart technology, you’re guaranteed to get the most relevant content.
Leo can be trained to identify the kind of content that appeals to you, which in turn improves the quality of your feed over time. Additionally, Feedly provides the option to share with various platforms such as Evernote, Pocket, OneNote, LinkedIn, Buffer, Hootsuite, IFTTT, and many others.
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Gather and manage content for the purpose of organizing topics within a hub page. Share it on various platforms, including your personal blog.
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With the help of a single tool, you can discover and suggest the most appropriate and beneficial content to your audience. The content can be transformed, reused, evaluated, and dispersed.
PublishThis
It collects content suitable for your target audience from various sources such as yourself, your freelancers, your staff, and your associates. Subsequently, it blends it and disseminates it throughout different mediums such as email, the internet, and social media platforms.
Additional comments.
Learning how to curate content effectively will bring about advantageous outcomes for your brand such as gaining credibility, increasing interactions, and providing your target audience with the content they desire.
An overall plan for your content strategy should encompass both content creation and content curation.
Remember these three fundamental principles when curating content:
Locate material that resonates with your target market. Arrange your materials, establish subject areas, and only collect those of superior quality. Pinpoint the most applicable and compelling online content that must contribute to your objectives or plan.
In conclusion, it is crucial to distribute quality and significant content to your audience through different platforms, acknowledge sources, respond to inquiries and engage in discussions on others’ posts. The key is to regularly provide fresh content and nourish your network.
