No matter if you’re a beginner or have been in business for 30 years, it’s possible to expand your customer base. However, if you’re consumed with daily operations, how can you achieve business growth?
Having something quick and uncomplicated that doesn’t interfere with daily activities would be beneficial. Email marketing is still the best marketing tool available, provided it is executed correctly.
What is Email Marketing?
Utilizing an email service provider, email marketing empowers a business to instantaneously interact with both an existing customer base and potential clientele by sending electronic messages.
When customers opt-in to join your email marketing list, it shows that they have an interest in your offerings. Email marketing presents a chance to turn that interest into loyalty and maintain their repeat business.
How Do You Build an Email Marketing Strategy?
To attain favorable outcomes from an email campaign, simply composing and dispatching it won’t suffice. Similar to any other type of online marketing, a systematic approach is crucial to concentrate on the strategy and optimize the potential of every email.
Establish Goals
Starting to send emails to your customers without setting goals is pointless. Without goals, it’s impossible to assess the effectiveness of your email marketing. While there are various goals to consider, it’s recommended to concentrate on one initially.
- Websites earning money through ads might focus on driving more traffic to your site.
- If you aim to educate people on a cause to gain their support.
- Ecommerce stores can drive more sales through email campaigns.
Establish objectives that will guide the message and, in the end, lead your audience to act. When you have a defined objective, every stage of your email marketing plan ought to advance that goal.
Find the Right Email Service Provider
Sending emails to a limited number of subscribers, like five or ten individuals, is possible, but handling a larger number such as fifteen, thirty or more is quite challenging. Hence, an email service provider is essential.
The plethora of email marketing platforms available can make it challenging to select the most suitable one for your business. However, narrowing down the options can be made easier by evaluating parameters that differ slightly across services.
- Pricing is important, but not just the initial costs. Some services charge a flat fee based on your list’s size, others offer free trials and many discount subscriptions if you pay for a year or more in advance.
- Look at the interface and how easy it is to navigate. Drag-and-drop features, templates, and other tools can simplify your process.
- Tracking and data metrics help you determine the success of a campaign. Some platforms offer more than others, so make sure you compare apples to apples.
Your priorities should be at the forefront of your thinking when evaluating email service providers. It’s possible to be enamored with the fancy features of a particular platform, but if it doesn’t align with your priorities as well as a simpler alternative, it may not be a wise investment of your time.
What Should You Look for in a Good Email Marketing Tool?
A recent survey revealed that 60% of marketers believe email marketing is worthwhile, and 32% believe it will generate a profitable return on investment. Therefore, selecting an email marketing tool that can deliver results quickly is crucial for creating effective email marketing strategies.
Regrettably, utilizing Excel spreadsheets and Outlook to aid in the management of your email campaigns is no longer viable as they are deficient in automation and efficiency.
Four aspects to keep an eye on when evaluating email marketing platforms are presented below:
Incorporations: It is important that your selected email marketing tool allows for incorporations. This allows for the connection of the tool to your pre-existing project management software or client management tool. By having incorporations, marketers are provided with a seamless method of data management and monitoring crucial metrics without having to switch between various applications.
An efficient email marketing solution ought to provide a user-friendly interface, such as a drag-and-drop editor, which allows you to design an appealing email newsletter with ease.
Automated features are necessary for an efficient email marketing strategy. The ability to send tailored mass emails with minimal manual effort is crucial. Furthermore, an email marketing tool that facilitates list management, audience segmentation, and campaign tracking is essential for large enterprises that are unable to devote excessive manpower to responding to emails.
With 43% of individuals habitually checking their emails on their mobile devices each day, it’s crucial that the email marketing software you opt for can enable you to create emails that can be effortlessly viewed on a mobile screen. In the event that a recipient receives an email that’s not loading correctly, they’re likely to quickly close it and overlook your brand’s endeavors.
Listed below are a few noteworthy options for email marketing service providers that you may consider.
- Mailchimp
- ActiveCampaign
- GetResponse
- SendinBlue
- Omnisend
- EmailOctopus
- EngageBay
- AWeber
- Drip
- MailerLite
Build Your Email List
To create an effective email marketing strategy, you must have a roster of subscribers. You can kick off by using your existing resources. Get your contacts from your current lists, email account, company’s CRM, or online shop. Regardless of how limited your initial list may be, it is a basis for growth.
Increasing your list requires effort, but it can be achieved! Your company possesses numerous assets to attract people, so utilize them effectively.
Expanding your list requires effort, but it’s achievable! Your enterprise possesses a variety of instruments to attract an audience, therefore utilize them.
- Blog about industry-relevant topics
- Offer a lead magnet
- Use social media
- Keep your email list healthy
- Send out valuable content
- Encourage subscribers to share
Make sure to provide subscribers with the assurance that their information won’t be used for spamming purposes or sold to spammers. Additionally, simplifying the sign-up process through a concise call to action and personalized landing page can aid in the process.
Create a Campaign
By selecting the appropriate email marketing platform, completing this task becomes effortless. Usually, the platform will assist you throughout the entire process of designing and automating campaigns. All you have to do is supply the content, and the service takes care of the rest.
BONUS: What is digital Marketing?
Today’s entrepreneurs rely on various forms of digital marketing, including email marketing, content marketing, and social media marketing, which are all conducted through Internet-enabled devices. These facets of digital marketing are crucial for success in the modern business landscape.
The main focus of digital marketers is to investigate the interpersonal online connections, devise web-based content, and develop expertise in digital platforms. With an increasing proficiency in digital marketing, there are prospects to expand readership, viewership, and sales.
The utilization of digital technologies like SMS and push notifications to connect with individuals via Internet-connected devices is among the ways digital marketing is practiced. When you set foot into a store, for instance, you may instantly receive a message to rate it. This is made possible by your smartphone’s entry into a geotagged area, enabling personalized targeting by the store.
What Are the Primary Benefits of Digital Marketing?
Although we have discussed the meaning of digital marketing and its various methods, one may wonder about the ultimate gain. It is understandable that no one would want to exert so much effort without any rewarding outcome.
Repeatedly, businesses of various sizes and industries have demonstrated the efficacy of digital marketing, as it yields numerous advantages that may facilitate growth and prosperity.
Now, let’s take a closer look at some of those advantages.
Website Traffic
Isn’t it true that everyone desires increased traffic? Running a business, whether it’s a Knowledge Commerce enterprise or a physical shop, is all about numbers.
For example, if you have a street stand selling flowers, it is probable that you will sell a greater number of flowers on a workday when you come across 5,000 people than on a day when you only come across 500 people.
Online, the same rule prevails. It’s not possible to persuade every visitor to your website to make a purchase. However, a higher influx of visitors translates to a greater number of sales.
In other words, as long as your product offers genuine value and solves a problem.
Once you become adept at digital marketing, you have the ability to lure a larger audience to your website and also enhance your chances of converting them into paying customers. Your sales content and other materials will leave a lasting impression, resulting in an increased willingness to purchase your paid products.
Having high traffic on your website is not only for show, but it also serves as a means of increasing sales figures.
Lead Generation
A lead refers to an individual who has shown interest in your product, but has not yet made a purchase. This could mean that they have joined your email list, become a follower on social media, or even contacted you directly.
Although lead generation can be challenging, it is also the most fulfilling aspect of digital marketing. Similar to website traffic, leads can be transformed into sales if your conversion funnel is established correctly.
Incorporating social media activity, constructing an email database, conducting PPC advertising, obtaining digital publicity, and employing other tactics for digital marketing will result in much higher lead generation compared to lacking these resources. This will increase your accessibility and visibility to potential customers.
Attribution Modeling
Consider a TV advertisement. It is uncertain how many individuals view it, let alone how many individuals make a purchase due to seeing the advertisement.
The game is altered by digital marketing. By establishing rules or models, you can determine the touchpoints through which a customer interacted with your company prior to purchasing your product.
By employing an attribution model, you have the ability to determine which touchpoint holds the most significance. As an example, you may opt to allot the same weight to both the initial and concluding touchpoints or distribute the weight uniformly throughout all channels.
Analyzing these touchpoints can help you identify the most convincing ones, enabling you to optimize your digital marketing strategy accordingly.
Access and Cost
With digital marketing, you have unparalleled opportunity to reach your desired audience. Simply engage with them on platforms like Instagram or Facebook, or create a blog that is optimized for search engine optimization and await their discovery of your content through search results.
You need not spend your hard-earned cash to obtain access. Although a television advertisement may offer substantial access, it is likely that you lack the financial resources to pay for it.
You cannot achieve a reputable ROI if you don’t do this at the minimum.
In marketing, it is essential to earn more than what you spend on advertising or promotional activities. This practice is a sound business approach, and failure to follow it may result in bankruptcy.
Adaptability
In the event that you create a Facebook page and later realize that none of your desired audience is utilizing the platform, it could potentially be detrimental to marketing efforts, unlike other campaigns.
Digital marketing offers ample opportunities to explore, with platforms such as Pinterest, Instagram, and Twitter providing easy-to-access escape routes. Its flexible nature allows for swift adaptation.
What Are Some Digital Marketing Examples?
Do you have a desire to know how other business owners have utilized digital marketing to expand their follower base and increase their revenue? Look no further, as we are ready to reveal to you.
One of the most well-known publications globally is National Geographic, which not only has abundant financial resources but also takes advantage of free digital marketing channels such as Instagram.
Its followers count is almost 90 million and it boasts remarkable levels of engagement.
However, J. Crew is not the only player in the digital marketing arena. You must be familiar with J. Crew, which is among the most popular fashion brands globally.
Apart from running advertisements and engaging in other forms of paid media, it also manages a well-liked blog.
It’s evident that major global brands have adopted digital marketing, and it’s not always the expensive kind.
While it’s possible to promote your business using digital advertising, often the unpaid alternatives in digital marketing can deliver superior outcomes.
Do I Need a Huge Budget for Digital Marketing?
It is a widely held belief that only companies with huge budgets like Nike or Coca-Cola are able to spend thousands or even millions of dollars on digital marketing. However, this is not necessarily true as there are still ways to compete even with a limited budget.
Digital commerce thrives on small businesses, as they offer individuals the opportunity to establish their own enterprises, regardless of size, without the need for substantial financial resources.
You don’t actually need to spend any money if you are already a Kajabi user. You can generate a blog, email list, webinar, and various other digital marketing resources without spending any additional funds.
Although digital marketing requires a significant investment of time, it is a preferable alternative to depleting your financial resources. By putting in effort to entice and keep customers, your business will thrive.
Moreover, digital marketing streamlines several operations, enabling you to devote extra hours to the imaginative elements of running a business.
