It’s effortless to become overwhelmed by the specifics when we delve into the subtleties of social media marketing and digital marketing.
It may be argued by some that marketing is the only thing that counts, so why bother?
However, it is essential for marketers and business executives to distinguish between “digital marketing vs social media marketing,” as we will soon discover.
Broadly speaking, digital marketing encompasses various forms of online advertising; social media marketing is simply a subset of this category. The distinguishing factor lies in the medium utilized.
What is Digital Marketing?
Promoting a brand or its products entails utilizing digital devices, which is referred to as digital marketing.
The range of channels comprises both virtual and physical realms such as television, podcasts, outdoor advertising, promotional campaigns, SMS messaging, and so forth.
Digital marketing encompasses a wide range of techniques, including but not limited to Search Engine Marketing (SEM), content marketing, and email marketing, all of which fall under the umbrella of online marketing.
Traditional marketing has been gradually giving way to digital marketing in recent times.
Traditional forms of advertising such as ads in magazines, direct mail, and printed billboards are being replaced by digital marketing methods like pay-per-click ads (PPC), marketing emails, and electronic billboards.
The essence of marketing lies in showcasing brands and products to catch one’s attention.
With the plethora of electronic devices available today, digital marketing is able to effectively accomplish that objective.
Offline Digital Marketing
Traditional or ineffective is how offline digital marketing is frequently disregarded.
Despite this, certain major brands like Coca-Cola and McDonald’s continue to invest millions in billboard and prime-time TV advertising every year, and there are compelling reasons for doing so.
Proper usage of offline digital marketing channels can yield great results.
Some instances of this could be:
- Online radio ads and radio show promotions (radio)
- LED billboards in high-traffic areas (enhanced offline advertising)
- Cable TV commercials and streaming services such as Netflix (TV)
- Phone marketing through cold-calling, texting, and in-app ads (Phone marketing)
Online marketing is often chosen by startups and small businesses because it can be a more cost-effective option compared to the highly effective, yet expensive, tactics often employed.
Online Digital Marketing
Digital marketing that operates on the internet is the central concept of online marketing.
Although there are various classifications of online marketing, we shall solely focus on the essential six.
- Search Engine Marketing
SEM involves utilizing paid methods to improve the online presence of brands and websites, with Search Engine Optimization (SEO) being a technique within the SEM realm.
- Content Marketing
Inbound Marketing heavily relies on utilizing online content, such as blogs and videos, to indirectly advertise a brand or product.
- Pay-per-click Advertising (PPC)
It entails utilizing platforms like Google to advertise and compensating for each click or impression made by the audience (e.g., downloading a guide, purchasing a product, or registering for a demo).
- Email Marketing
Outbound Marketing incorporates the significant aspect of sending promotional emails to potential customers.
- Affiliate Marketing
Affiliate marketing involves brands paying a commission to third parties when their products are sold. Influencers, bloggers, and resellers play significant roles in this marketing strategy.
- Social Media Marketing
In the upcoming section, we will delve deeper into digital marketing using social media platforms.
Key Benefits of Digital Marketing
In general, there is no other form that captures the interest of a larger audience than digital marketing.
In 2021, a majority of Americans, amounting to 85%, possess a smartphone alongside various other digital devices, providing digital marketing with exceptional benefits.
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The reach of digital marketing can span across the globe, with marketers having the flexibility to tailor their target audience through various platforms, ranging from community radio stations to Google advertisements.
Achieving cost effective results.
By implementing an effective digital marketing plan, a business can reach a larger audience while incurring significantly lower costs in comparison to traditional marketing methods.
The ability to be easily reached and used in a variety of situations.
Digital platforms provide a wider range of marketing opportunities for brands compared to any other traditional channel.
Currently, various small businesses established on platforms such as Amazon and Shopify have the capability to promote their specialized products and services through online channels with effectiveness and efficiency.
Conversions that can be measured numerically.
Measuring digital marketing is highly possible.
By keeping track of different marketing campaigns and metrics like email open rates, home page visits, and direct purchases, brands can frequently make a precise estimate of the number of new customers acquired.
Focusing and customization
Thanks to modern technology, it is now convenient to tailor marketing campaigns to suit the needs and interests of specific target audiences.
Highly targeted marketing content can be developed by utilizing customer information that is based on their profiles.
What is Social Media Marketing?
Social media marketing is a component of online digital marketing that utilizes social channels and forums to reach potential customers.
Facebook, Twitter, Instagram, Youtube, TikTok, and Pinterest are among the popular social media platforms widely used.
Social media marketing can also thrive on internet platforms like Quora and Reddit.
Social media marketing, abbreviated as SMM, involves the publication of captivating content, often in short forms, with the aim to entice new clientele.
Although SMM is not solely focused on sales, it is also utilized by brands to monitor customer opinion, evaluate brand recognition, and stay informed on market movements through online communities.
Social media management is the term used to describe these collective tactics.
Digital Marketer Salary: How Much Do They Make?
The emergence of the digital era has transformed the shopping habits of consumers, making it imperative for entrepreneurs to shift their marketing strategies from traditional channels such as newspapers, radio and television, to digital platforms.
The concept of digital marketing involves using smart digital ad tactics, engaging social media content, email initiatives, and other tools to reach out to prospective customers. Entrepreneurs and digital marketers utilize digital techniques combined with marketing approaches to market products and services to distinct target groups.
There is a growing market for digital marketing and a rise in the need for marketers. If your intention is to start a profession in digital marketing, and you possess the essential skill set to be a digital marketer, you will discover numerous opportunities available.
Are you looking for something even more attractive? Jobs in the digital marketing industry offer high remuneration packages along with various perks and benefits. However, it is imperative to understand the various roles within this industry before delving into the salary aspect of digital marketers.
Job Titles in Digital Marketing
It has been previously stated that half of the world’s population is connected to the internet. Predictions suggest that all businesses, regardless of their size, will establish an internet presence in the coming years, resulting in a plethora of job opportunities for digital marketers. The career possibilities within this field include:
- Digital Marketing Manager: Digital marketing managers are tasked with creating awareness about their brands among potential customers using digital platforms. They plan, implement, and manage marketing campaigns to market products. Digital marketers may become marketing managers after gaining a couple of years of experience.
- SEO Manager: Search engine optimization is an area that every digital marketer is familiar with. Some choose to specialize and focus exclusively on boosting a site’s search ranking. SEO managers are responsible for developing efficient Search Engine Optimization techniques. They optimize the keywords that are most likely to be typed in the search bar. Keyword optimization is done to increase the ranking of the website on a search result page and subsequently increase the website’s traffic. They make use of Google Analytics for compiling performance reports and also deal with off-page as well as on-page optimization.
- Content Manager: Content managers are responsible for creating a brand identity and online presence through the creation and dispersal of multimedia content. These professionals typically deal with a company’s blog, copywriting, email communications, video and audio marketing, and guest blogging. If you’re drawn to the more creative aspects of your work as a digital marketer, you might ultimately forge a career in writing and managing content.
- Copywriter: Some digital marketers choose to flex their creative muscles and focus on writing. Copywriters refine the content developed by the content team, which helps a company get more responses. They also help social media managers and search engine marketers choose suitable words for their content.
- Social Media Manager: Digital marketers who are especially skilled at getting Likes, reeling in followers, and spotting shareable content will excel as social media managers. Simply put, they’re responsible for enhancing the presence of their companies on social media platforms.
Digital Marketing Salaries
The amount of income you may receive as a digital marketer is determined by your level of proficiency, background, and location, as stated earlier. However, we can assist you in estimating your potential salary. Some prevalent digital marketing positions and their standard earnings are listed below.
Salary for a specialist in digital marketing.
Proficient digital marketers who can manage a team and customize campaigns comprehensively will rapidly climb the ladder to become digital marketing managers.
On average, a salary of $68,059 is earned annually by a manager in the field of digital marketing.
The average annual salary for a new graduate pursuing a digital marketing manager career is $41,828. Those in mid-level positions can anticipate earning $72,043 per year, while senior-level managers can earn an average of $82,483 annually.
The level of pay differs depending on the location.
In San Francisco, digital marketing managers earn nearly a third more than the average national salary, while those in Seattle earn 16% above the national average. Digital marketing managers in New York receive a 5% premium compared to the average national salary, while their counterparts in Denver earn almost 6% less than the national average.
To secure a managerial position in digital marketing, it may be necessary to gain experience at an entry-level position. However, a diversified portfolio could qualify you for higher-level roles, irrespective of your prior work experience.
Salary of an SEO Manager
SEO has become a popular career path in marketing because digital marketers frequently depend on Google and Bing to direct traffic and potential customers to their pages.
The annual salary for a Search Engine Optimization Manager is typically $72,139 on average. Similarly to Digital Marketing Managers, the amount of compensation for SEO Managers is dependent on their level of experience.
If a person who is aspiring to become an SEO Manager is seeking an entry-level position, they should anticipate making approximately $49,435 annually. Those with 1 to 4 years of experience typically earn approximately $78,945 annually. Senior managers who have 10 or more years of experience typically earn approximately $86,081 annually. Digital marketers who can demonstrate that their SEO strategies have a positive effect on a company’s financial performance could easily earn even higher salaries.
It goes without saying that the salary of SEO managers is influenced by their location. Those working in San Francisco earn 55% more than the average salary nationwide. In New York, SEO managers earn 14% more than the national average, whereas those in Philadelphia receive 9% less.
Social Media Manager Salary
Creating an audience and establishing a bond with followers is a favored pursuit for digital marketers, and social media is the favored platform for this. Social media managers in the United States typically earn an average of $52,326 annually, with variations based on experience and location.
Individuals in the role of social media managers who have been in the industry for less than a year can anticipate an annual average salary of $40,706. Those in mid-career can earn around $62,317 per year, while those with a decade or more of experience can earn an average of $68,624 yearly. If you’re interested in pursuing a career as a digital marketer and enjoy observing likes, shares, and followers increase on your own personal social media accounts, then this may be the perfect fit for you.
Social media managers in San Francisco earn a 54% higher salary than the national average when considering location. Likewise, social media managers in Chicago make approximately 12% more than the national average.
Salary of a Content Manager
Digital marketers with exceptional writing skills are increasingly opting to specialize in content management. In the United States, the average yearly remuneration for a content manager is $60,131, which varies based on experience and location, much like other professions.
A content manager who is new to the field may receive an annual salary of $45,086. Those in the middle of their career as content managers earn an average of $64,508 per year, whereas those who have over a decade of experience take home an average of $73,440 annually.
Those working in San Francisco, Boston, and New York take home salaries that are 37%, 18%, and 9% higher than the national average, respectively. In contrast, content managers working in Washington, D.C. receive a salary that’s 3% below the national average.
Salary for Copywriters
The typical salary for a copywriter in the United States is $53,282 annually, though it fluctuates based on location and level of expertise.
The yearly salary for a beginner copywriter is possibly more than $41,523, whereas experienced copywriters receive approximately $59,333 yearly. A copywriter at the middle stage of their career obtains an average payment of $60,701 per annum.
Those who are digital marketers focused on copywriting and working in San Francisco, New York, and Los Angeles have salaries exceeding the national average by 50%, 19%, and 18%, respectively. The copywriters located in Dallas, Texas, on the other hand, earn salaries that are 16% below the national average, which is the lowest.
By gaining knowledge about SEO, which frequently affects an organization’s content objectives, you may enhance your earning potential if you opt to specialize in copywriting as opposed to pursuing a more comprehensive role as a digital marketer.
