How do you keep up with the latest trends, emerging technologies, and innovative tricks in digital marketing? For the best insight, go straight to the marketing experts.
Remaining relevant and gaining a competitive advantage is crucial for brands to be successful. Why not take inspiration from those who have already achieved it?
Twitter provides an opportunity to interact and exchange ideas with social media authorities. Often underestimated, Twitter is a prime spot to rapidly consume informative and useful marketing advice straight from those in the forefront of the industry.
A collection of influential figures in the field of marketing has been gathered to provide you with insightful knowledge and exclusive insights into the latest developments in the industry. These trailblazers are at the forefront of transforming the entire social media marketing sphere.
Marketing Experts You Should Go Follow on Twitter – Right Now!
- Neal Schaffer (@NealSchaffer) CEO and Principal Social Media Strategy Consultant at Maximize Your Social
Having been acknowledged as a Forbes Top 50 Social Media Power Influencer for two consecutive years and a Forbes Top 5 Social Sales Influencer, Neal Schaffer is a well-known figure in the industry. As a specialist in social media transformation, he guides businesses in their sales and marketing journey.
Schaffer imparts his expertise to individuals, offers professional counsel, and serves as a consultant to numerous enterprises in order to mold their social image. His Twitter profile is overflowing with an array of valuable insights.
- Seth Godin (@ThisIsSethsBlog) Author of 18 Bestseller Marketing Books, Founder of Squidoo and Yoyodyne (Acquired by Yahoo!), and Online Marketing Guru
Seth Godin, who is renowned as an online marketing expert, discusses a range of subjects such as creative and transformative outlooks on leadership, advertising, and marketing. His literary works have been translated into almost 35 languages.
Seth also provides courses on Udemy, contributes to Medium, hosts the Akimbo podcast, and frequently speaks at events. His tweets contain easily understandable ideas that draw significant interest from other users. Keep up with Seth’s Twitter profile and get ready for his transformative guidance.
- Joe Pulizzi (@JoePulizzi) Founder of Content Marketing Institute
Joe is responsible for the creation of thriving marketing publications and events such as the Content Marketing Institute and Content Marketing World, which cater to both novice and experienced professionals. His introduction of the term “content marketing” in 2001 has enabled major companies to promote their products and services on the internet.
Joe’s Twitter account encompasses pop culture allusions that enhance the allure and captivation of his content. Additionally, his tweets cover various aspects of the industry, such as content marketing forecasts, novel suggestions, and personal encounters in social media marketing. Following Joe on Twitter is highly recommended for those who seek to acquire a comprehensive understanding of content marketing on social media.
- Kim Garst (@kimgarst) Keynote Speaker, Author, and Marketing Guru
Kim Garst is a renowned marketing expert, known for her contributions in the field. As a founder of Boom! Social, a consulting company, she continuously explores up-to-date social media marketing tactics and offers valuable information through her blog, as well as handpicked content.
By checking her Twitter account, you can access the most recent subjects and conversations, coupled with practical recommendations.
- Neil Patel (@neilpatel) New York Times Bestselling Author, Co-Founder of Crazy Egg, Hello Bar, and KISSmetrics, and Internationally-Recognized Conversion Optimization Expert
Neil is a top source for social media marketing guidance thanks to his all-inclusive tutorials covering advertising on social media, content marketing, and other crucial aspects of our field. To sharpen your social media marketing expertise or expand your audience, Neil is the go-to expert to follow.
- Gary Vaynerchuk (@garyvee) CEO of VaynerMedia, Investor, New York Times Bestselling Author
Known by the moniker “Gary Vee,” Gary is a marketing specialist, a serial entrepreneur, and an accomplished overall business guru. His career began as a wine connoisseur, and under his leadership, his family’s wine enterprise grew from $3 million to an astonishing $60 million in less than five years.
Due to his original concepts and profound perspectives on enhancing brand visibility across social media, Gary Vee’s guidance quickly garners widespread attention. He emphasizes on motivating individuals to exceed their limitations, and his online platform is an excellent source of constant inspiration. Peruse his page whenever you need a steady stream of insightful guidance.
- Ann Handley (@MarketingProfs) Head of Content at MarketingProfs, Best-Selling Author
Rephrased: Recognized as a pioneer in marketing writing and a foremost authority on social media for B2B firms, Ann Handley has been credited by Forbes as the leading female influencer in the field of social media.
Ann shares practical advice on enhancing writing skills and discusses ways to achieve measurable outcomes that can aid businesses in increasing their audience. Additionally, she motivates female marketers in the content industry to excel in their profession. To find encouragement, knowledge, and direction, check out her Twitter account.
- Guy Kawasaki (@guykawasaki) Chief Evangelist of Canva
With extensive experience in the industry, Guy has collaborated with top-tier companies, including Apple, Google, Microsoft, Mercedes Benz, Audi, and the latest one, Canva. His Twitter account offers endless knowledge and motivation. Given his impressive 1.4 million Twitter followers, Guy is undoubtedly a must-follow marketing expert online.
- Jeff Bullas (@jeffbullas) Forbes and Entrepreneur Top Influencer
Forbes and Entrepreneur have recognized Jeff as one of the leading professionals in digital marketing and social media. Those seeking assistance in enhancing their brand using social media techniques, digital marketing, and content should definitely follow him. Jeff is renowned worldwide for his expertise as a speaker and has authored the highly popular book, Blogging the Smart Way.
- Shama Hyder (@Shama) CEO of Zen Media, Author, Keynote Speaker
Shama, an esteemed digital marketer, CEO of a web marketing agency, author, and keynote speaker, has assisted various brands worldwide as a social media marketer. She has received recognition from the United Nations and the White House for being one of the top 100 young female entrepreneurs, cementing her position among the leading social media marketing specialists.
- Amy Porterfield (@AmyPorterfield) Trainer and Host of Online Marketing Made Easy Podcast
Amy assists enterprises in discovering approaches to generate revenue from their digital marketing endeavors and increase their number of social media followers. Moreover, she delivers marketing educational programs, which include two best-selling online courses, to educate business owners about online marketing.
Make sure to listen to her podcast where she shares the stories behind her greatest achievements and the journey she took to reach them.
The Best Online Courses to Learn Digital Marketing in 2023
Back in the early days of the internet, digital marketing was considered an exclusive skill reserved for a select group of experts. It’s almost surreal to think about that today since digital marketing is so intricately woven into the fabric of marketing as a whole that it’s nearly impossible to distinguish them. As evidence by anyone who has utilized the internet, digital marketing pervades all aspects of online activity, from search engines and social networking to mobile applications and advertising, and every corporation employs it in some capacity.
Digital marketing used to be an exclusive skill, but now it’s accessible to almost anyone. The internet, which gave birth to digital marketing, has made it possible for people to learn and acquire the skill. You can acquire digital marketing knowledge through various means, including self-education, taking certified courses, and keeping up with new trends and tools. There are numerous ways to gain knowledge in this field.
CareerFoundry Digital Marketing Program
A quick overview of CareerFoundry’s Digital Marketing program:
- Mode of study: Online
- Ideal for: Anyone interested in pursuing a career in digital marketing and want to fully immerse themselves across all aspects of the field
- Duration: Four months studying full-time, or up to seven months studying part-time
- Price: $6,900, with discounts available if paying up-front
What is the mechanism behind it?
By enrolling in the CareerFoundry Digital Marketing course, you will acquire essential skills, tools, and procedures to excel as a digital marketing specialist. Along with a knowledgeable tutor and mentor in the field, you will create projects that shall comprise your digital marketing portfolio, equipping you for a career transition. CareerFoundry is exceedingly certain about their approach and syllabus that they even provide a 180-day Job Guarantee- secure a job in your preferred area of expertise within 180 days after program completion, or receive a refund.
LinkedIn Learning Become a Digital Marketing Specialist Course
A quick overview of LinkedIn’s Digital Marketing course:
- Mode of study: Online video tutorials
- Ideal for: Beginners curious about digital marketing but who aren’t ready to commit to a paid program
- Duration: 20 hours across 11 courses
- Price: Free, with the option of a monthly subscription for more in-depth content
What is the mechanism behind its functioning?
The foundation course includes a series of brief video tutorials lasting around two hours each. Every section of the curriculum introduces a fresh digital marketing subject, beginning with essential principles and concepts before progressing to areas like search engine optimization (SEO), Google Ads, content, and social media marketing. Although the course is only a brief introduction, it offers a comprehensive overview and adequate understanding to help you identify what areas fascinate you and guide you towards further study.
LinkedIn Learning, formerly known as Lynda, is an esteemed online training provider that was acquired by the social media giant in 2015 and rebranded in 2021. Rest assured of the content’s excellence, and you also have a plethora of extra courses to choose from.
Google Fundamentals of Digital Marketing
A brief overview of Google’s Digital Marketing course:
- Mode of study: Online
- Ideal for: Beginners who want to commit a little time
- Duration: 26 modules over 40 hours
- Price: Free
Can you explain the way it functions?
Google’s program, unlike the first one on our list that comprises courses from various instructors, is solely developed by the company’s trainers. The program comprises 26 modules that cover the fundamentals of digital marketing, including content creation and leveraging basic analytics to achieve success.
The course is made up of short videos and quizzes designed to assess your comprehension. The last quiz, an exam, comprises 40 items. If you pass, you will obtain a digital accreditation that can be included on your LinkedIn profile and curriculum vitae. This certification holds greater significance than a mere superficial credential, given that it has been endorsed by both the Interactive Advertising Bureau Europe and the Open University.
Copyblogger Content Marketing Tools and Training
A quick overview of Copyblogger’s digital marketing course:
- Mode of study: Via email
- Ideal for: Beginners and experienced professionals
- Duration: Entirely of your choosing
- Price: 100% free
What is the mechanism behind its operation?
Copyblogger is a combination of a blog, a training resource, and a newsletter. Unlike courses that require a fixed time commitment, Copyblogger offers 20 emails that cover a range of content marketing topics such as copywriting, SEO, keyword research, and more. As these emails are delivered straight to your inbox, you have the freedom to choose when to read them, rather than feeling obligated to take notes and watch tutorials.
Copyblogger, although not classified as a traditional course, is extensively favored within the content marketing community. This is included on our list due to the rapid evolution of digital marketing trends. While a conventional course can provide you with the basics, the particulars become outdated quickly. As fresh tools, crazes, and ideas are continuously emerging, digital marketing experts must keep up with these trends through a website such as Copyblogger, or one that is comparable. If you determine that it is not to your liking, there is no issue. However, we strongly encourage locating and tracking a similar blog.
Udemy Complete Digital Marketing course
A quick overview of Udemy’s digital marketing course:
- Mode of study: Online
- Ideal for: Beginners, employees, or small business owners looking to upskill
- Duration: 22.5 hours
- Price: $149.99 (but they regularly offer major discounts)
What is the mechanism behind its functioning?
Udemy presents an alternative course centered around video tutorials, with an emphasis on practical learning. The curriculum incorporates videos, quizzes, sample projects, and checklists to gradually develop your abilities. The program encompasses all aspects of the digital marketing lifecycle, from market research to website creation in WordPress, and goes beyond theoretical explanations to provide hands-on experience in implementing these techniques. The goal is to help you devise a unique, cost-effective marketing strategy. This course has attracted over 600,000 participants and there are numerous other digital marketing options available as well.
Coursera Digital Marketing Specialization course
A quick overview of Coursera’s Digital Marketing Specialization course:
- Mode of study: Online
- Ideal for: Beginners with no prior experience
- Duration: Approximately 8 months (5 hours a week)
- Price: The Coursera subscription fee is $79 per month
What is the way in which it functions?
If you’re looking for an affordable extended educational program, Coursera has the solution for you. Their ‘specializations’ consist of a sequence of courses that aim to develop expertise in a particular field- in this case, digital marketing. This specific specialization necessitates the successful completion of six courses, however, you can take the courses at your own pace, and you may also pause in between if you need to.
To gain certification in each Coursera specialization, you will be required to complete a practical project that is related to the courses. In the digital marketing course, you will utilize the skills you acquire to completion a real-life project developed in partnership with industrial supply company, Grainger. While industrial supplies may not be your specialty, the primary benefit is that you will acquire the skills and procedures that actual employers seek. Additionally, this valuable experience is priceless.
