Businesses are utilizing digital marketing tactics more and more rapidly. Social media sees hundreds of millions of shares of nearly two million daily blog posts. However, generating new content alone won’t lead to brand expansion. It requires extensive consideration and effort.
Capturing the attention of consumers is essential and can be achieved by differentiating oneself from the masses. One effective approach is to craft content that is highly shareable. Increased shares equate to heightened website traffic, ultimately contributing positively to one’s financial outcome.
What are some tips to enhance the likelihood of creating content that can be easily shared? Here are some pointers to initiate the process.
Pay Attention to What’s Trending
While many aim to be a pioneer, there’s no shame in being an adherent. Content that is currently trending and reflects current discussions is more likely to be circulated due to its direct applicability. Developing content related to these subjects is akin to joining a conversation that has captured the attention of countless readers, thereby cultivating shares.
What are the ways to keep up with current trends? Popular social media platforms such as Twitter and Facebook offer specific sections that highlight what’s currently trending. This feature enables users to conveniently stay updated on the latest developments. Additionally, a range of social media tools and services are available for sale, providing organized displays of the most popular topics across various platforms, and indicating the number of shares.
Conduct competitive research.
Taking note of the successful content published by your competitors can feel a bit clandestine, but it’s a useful strategy for generating shareable content. If they’ve discovered an effective approach, it’s possible that it will likewise resonate with your customer base. What appeals to their audience may also appeal to yours. Keeping tabs on your competitors can provide valuable insights into potential customers.
You don’t need to invest a lot of time in following your competitors. Just make a list of the most prominent ones and keep an eye on their social media platforms to know where the competition lies. Explore the content they have posted in the recent months and highlight the subjects and sorts of posts that generated the most customer engagement. Determine if they are videos, lists, or stories. If there are any perennial contents that have been widely circulated, then contemplate adopting the concept and adjusting it to your brand.
Evoke Emotions in Readers
To encourage people to share content, one effective method is to stir their emotions. Numerous stories, videos, and pictures that become widely popular elicit feelings of joy, surprise, admiration, and contentment. Generally, positive narratives have the highest number of shares. Crafting content that inspires an emotional response, be it amusement, happiness, shock, or a plea for action, motivates individuals to share the encounter with others.
It is important to exercise caution when publishing content that may incite people’s anger. While anger can motivate individuals to expose injustices, failing to provide a means of addressing it and channeling their energy into constructive action may result in feelings of frustration and aggravation.
Interact with the local population.
Stay engaged with your customer base and industry community on the internet. This can help you identify any pressing inquiries they may have by participating in discussions or responding to their feedback.
Engaging with e-mails, blog posts, Reddit threads, social media inquiries, and Q&A platforms such as Quora can trigger a wide range of creative ideas.
By reading what others have to say, content ideas will naturally arise. You may discover alternate viewpoints that had not yet occurred to you. Make sure to always peruse the comments.
Avoid sounding like a commercial.
Excessive advertising is a common sight on the internet and users are bombarded with ads on numerous websites. Therefore, it is important that the content you produce does not come across as a sales pitch but instead offers valuable information. People are more inclined to seek substantial content rather than being coerced to buy something.
You can advertise your brand effectively without coming across as too pushy. It is important to link your brand’s values with the content you put out, while focusing on topics that are of genuine interest to people. Display various ways to use your product and outline the advantages of your services.
Narrate a tale through your content.
Effective storytelling has the potential to create captivating material that motivates individuals to distribute. It has the power to make things relatable for your viewers, enabling them to envision themselves in the circumstances presented to them.
What is the process for creating content that narrates a story to your target readers? The content ought to follow a coherent structure, with a definite starting point, a middle part, and an ultimate conclusion, leading the readers through each stage. First off, outline a difficulty that your target readership might be facing. Then show how your product or service can offer a solution to that predicament. Lastly, when compiling the content, endeavor to guide the readers through the sequence of steps necessary to reach that resolution.
Authenticate the viewpoints of your audience.
It is probable that experienced professionals in a particular field have firmly established viewpoints and are enthusiastic about sharing them. When content confirms the beliefs of an audience, it can be quickly spread because it provides them with proof from a trustworthy source (i.e. yourself) that their opinions are accurate.
To produce this form of content, consider the shared interests and beliefs of your audience. Look for contentious topics or issues that elicit divisive viewpoints. If these issues relate to an individual’s occupation or pastime, it will probably capture their attention. Furthermore, don’t overlook those who may desire to refute your perspective. Others may also distribute your content if their intention is to prove your stance is incorrect.
Conduct interviews with individuals who hold significant sway in the industry.
Using industry influencers’ insights in your content is an excellent strategy to increase social media shares. Apart from establishing credibility and brand recognition, it also makes it probable for the influencer to share the content with their large following.
By doing this, engagement can experience a significant increase, and individuals will perceive you as a credible provider of information.
Provide rewards for sharing content.
Free things are universally appealing, regardless of the item’s size, such as a mug or shirt. Even if the cost is only a few clicks, individuals may be motivated to distribute content if granted the opportunity of receiving a prize.
Increase your chances of link sharing by providing your audience with rewards such as giveaways, free downloads, or discounts. Although the cost to you is minimal, the potential advantages are substantial.
Marketing Tools: 3 Essential Ones to Make Your Life Easier
As a marketer, your responsibility is to utilize marketing tools to challenge the well-known saying by John Lydgate, a poet, which states that it is impossible to satisfy everyone at all times. Your goal should be to pique the interest of each and every individual through your marketing efforts.
Sure, you can’t sell your product to everyone, but the more who know about it, and like your brand, the more exposure you’ll get. In the longer term, this means more leads will trickle through and convert into precious sales.
Does it seem difficult? Yes, it can be. However, you can thank the countless marketing tools available to assist you throughout every aspect. Whether it be the initial planning stages or utilizing display advertising tools, there are specialized software options that aim to simplify your workload.
We understand that sifting through the plethora of available software options can be daunting, therefore, we have created a carefully curated list catering specifically to your needs. In this comprehensive compilation, we highlight the top marketing tools that are ideal for addressing the various challenges currently encountered by marketers.
- Planning
Planning is an essential aspect of a marketer’s responsibilities as it serves as the basis for all other activities. Thus, it is crucial to ensure that this component is executed correctly. Our team previously struggled with planning, necessitating a change in our approach.
We explored different software options to streamline the process, and eventually discovered one that stood out for being user-friendly, visually appealing, and uncomplicated.
Trello is the name of the program.
Trello is a digital organization board that enables you to break large tasks into smaller steps, and allocate those steps to various team members, for those who are not acquainted with it. Although it appears to be quite simple to employ, the more you become acquainted with the tool, the more you realize its versatility and complexity.
We discovered a major advantage in breaking down seemingly massive and intricate tasks into smaller segments and delegating them to team members, as they become easier to handle and more manageable.
It is simple to implement deadlines and experience a sense of fulfillment with the marketing tool. After establishing a workflow for your tasks (such as planning, ongoing, awaiting approval, and finished), it feels rewarding to move the task cards through the columns until they reach the completed section. As the completed cards accumulate, you can take pride in all that you have accomplished.
You can only pause briefly as the Trello board requires you to move on to your next project.
There are various other options:
Although not strictly marketing tools, these resources enable marketers to operate more efficiently and flexibly.
Compared to Trello, Jira is slightly more intricate and complex, which may require more effort to comprehend initially. Nevertheless, once you become familiar with its mechanics, this platform proves to be versatile, profound, and user-friendly, providing a credible option.
Asana is a comprehensive solution for managing projects, which is utilized by Uber and The New Yorker. The platform boasts a well-crafted, user-friendly design that primarily emphasizes advancing projects and facilitating communication between different teams.
- Social media advertising
Having a presence on social media is absolutely vital if you want to reach your target audience. Moreover, advertising tools and various options are available on all leading social platforms, enabling you to reach a diverse range of demographics.
The best tool for marketing depends on the network that best suits your specific audience. If your target is individual customers, Facebook is ideal. For business-to-business transactions, LinkedIn is a wise choice. And, if you’re selling visually appealing products like clothing, Instagram is highly effective. According to an article in Venturebeat, their initial experimentation with Instagram ads generated over ten times as much engagement as a comparable ad on other social media platforms.
In general, what is the most effective marketing tactic that simplifies advertising on social media?
Facebook would be the most fitting choice.
The network with the largest number of users is also home to the majority of businesses. It boasts more than one billion users.
In addition, advertising is a straightforward process. The programmatic choices are vast, allowing for precise targeting based on user preferences and behaviors. However, posting and focusing an ad is simple and self-explanatory thanks to its user-friendly and intuitive interface.
In addition, you have the option to promote your ad across multiple websites with just one click. Due to its vast network, Facebook ensures that your ad gets displayed on various platforms, including Facebook, reaching a wider audience. However, this is entirely up to your discretion.
No matter how much you are willing to spend, there are choices available, and the potential audience can be astonishing.
A helpful advice is that instead of performing all tasks manually, you can opt for different applications and software to handle and plan your posts. Our preferred choice is Hubspot, which has simplified the process of keeping our social media accounts active without the need for continuous manual posting. Edgar and Buffer are also excellent options for this purpose.
Here are a few other options:
LinkedIn is an excellent platform for promoting business-to-business advertising, featuring a comparable advertising approach to Facebook and reliable analytics.
Instagram belongs to Facebook, but the advertising options available on this platform are distinct. It is an excellent choice if you have a product that you can showcase through photos or videos.
- Display Advertising Tools
There are numerous tools available for online display advertising that can assist you. The choices can be overwhelming, especially if your primary focus is on creating banner ads.
What should be the top priorities when selecting a display advertising marketing tool?
The ideal ad creator or display advertising tool should have user-friendly features and an intuitive interface. Furthermore, it should generate ads in HTML5, enabling you to promptly and effortlessly integrate video, rich media, and animations. Ideally, this tool should also allow you to effortlessly generate various ad sizes and translations, with a few clicks, to aid you in scaling your ads effortlessly.
The tool should have the ability to publish your ads effortlessly and provide you with the option to make necessary edits even after publishing.
What other advertising tool can do all of these things and more?
Bannerflow remains unchanged.
The tool is highly effective yet simple to operate. Its components are all in HTML5, and expanding campaigns can be achieved quickly.
With Direct Publishing, in just a few clicks, you can easily reach your target audience by having your banner ads displayed on over 20 of the largest ad networks.
There is a wide range of banners that can be generated. It is possible to create video, rich media, or animated widgets by simply dragging and dropping the relevant module onto the canvas.
According to DC Thomson, a media company, the use of BannerFlow not only permits the selling of complex advertising schemes, but also enhances the creative potential of their designers in executing conceptual ideas. Furthermore, it equips their sales representatives with the necessary tools to compete at the local level by providing them with artwork that is on par with that of an upscale agency.
