Kartra is a Software as a service (SaaS) product that offers marketing automation tools for small businesses, including products to manage customers, marketing, and e-commerce.
Kartra was founded in 2018 by Genesis Digital LLC which is based in La Jolla, California.
Its products and services aim to provide tools for web building, lead generation, payment management, email marketing, video hosting, appointment scheduling, web analytics, affiliate management, and customer support.
Software And Services
Kartra serves as an online marketing automation tool for launching and running an online business. The software offers a variety of services which include:
- Drag and drop page builder
- Checkout pages
- Automated live email/SMS campaigns
- Helpdesk portal with live chat and support ticketing
- Affiliate management system
- Code-savvy integrations and API
- Video hosting system
- Kartra calendars for scheduling, registering, and organizing one-on-one meetings
- Kartra membership with a drag and drop membership site builder
- Professionally designed fully customizable templates
- Done-for-you funnels
- Kartra marketplace where you can sell your products & services
How Kartra Works
Kartra works as a Software as a Service (SaaS) tool. The platform comes with a drag-and-drop builder which you can use to create your website and different aspects of your entire marketing campaign.
Kartra is hosted in the cloud therefore you don’t have to download the software on your device. However, Kartra offers several hosting options.
You can create pages on your own custom domain or host pages on your own account. Since Kartra is an all-inclusive marketing system, it works by replacing other platforms for your business that is:
- Email marketing
- Marketing automation
- Shopping carts
- Affiliate management system
- Analytics
- Video hosting
- Form builders
- Membership portal builders
- And so much more.
Who Is Kartra for
There are several groups of digital entrepreneurs who could use Kartra for their business. The platform is ideal for:
- Online businesses looking to capture new quality leads.
- Coaches and consultants with an existing online presence or selling online courses looking to grow your audience, or who are shifting their practice into the online market.
- Bloggers. The platform offers multiple tools for growing under the blogging niche or website ownership.
- Membership site creators who are having trouble launching their membership sites.
- Public speakers looking for a platform to share their content with the online audience.
What Can Kartra be Used for
Over the years, Kartra has evolved to become more than just a cart and checkout software.
Today, Kartra can be used to create a website from scratch, build sales funnel, tremendously grow your email list, craft high-converting marketing campaigns, collect leads and so much more.
Below is a brief overview of what Kartra can be used for.
1. Create a Business Website
Kartra provides you with a variety of pre-made templates you can use to create various pages for your website and launch an entire online business.
Unlike many platforms, Kartra offers a WYSIWYG ‘What You See is What You Get’ editor.
This means, even if you have zero coding skills, you can use easily customize and find your way around the pages to create a professional-looking website.
These templates include thank you pages, classic homepages, blogs, sales pages, etc. All you have to do is click and import them!
2. Create Sales Funnel Websites
Kartra allows you to create, launch and automate your sales funnel in a matter of minutes. Using Kartra’s drag and drop editor, you can easily design your sales funnel which will run on autopilot all-around the clock.
The platform also offers done-for-you campaigns created by some of the biggest names in the digital marketing industry, such as Frank Kern and Andy Jenkins.
You can easily import these ready-made funnel campaigns to your site with just one click of a button.
3. Create Membership Sites
Kartra membership sites are designed to give customers a premium experience. The platform offers well-designed custom branded membership portals with a drag and drop interface.
Using Kartra membership sites:
- You can upload files and videos easily
- Add videos from YouTube, Wistsia, Vimeo, or Kartra
- Create different tiers with varying prices, content, points, and logins
- Schedule drip content with a release-time schedule
- Link or feature products right from the portal
- Run automations according to different customer actions
- Deliver online courses and so much more via the membership platform.
4. Collect Leads
Kartra provides opt-in forms and a form builder, allowing you to collect leads from multiple points of your sales funnel or website. Using Kartra form builder, you can collect your visitors’ information and turn them into subscribers through their email marketing software.
Kartra form builder offers ready-made templates with a variety of customization options. You can remove or add extra fields according to your personal preferences
5. Run Email Marketing Campaigns
Kartra offers a variety of features that allow you to create and effectively run email marketing campaigns. Additionally, it offers an array of templates you can customize to create high-converting email sequences with high open rates.
When running an email marketing campaign with Kartra, all your email sequences are automatically fully analyzed, and all details are tracked in real-time.
6. Sell Products and Services
Kartra allows you to sell your products and services easily online. With the automated cart process and checkout pages, completing a sale is a very easy process.
Apart from selling your own products and services, the platform offers Kartra Marketplace. Kartra marketplace allows you to sell your sales funnels, expert services, or purchase/discover products by other Kartra users.
Kartra Features
Kartra offers an array of features geared towards automating your business and sales process. Some of these features include:
Checkout Pages
Kartra checkout pages help you sell so much more easily. The checkout pages are designed to sell anything you need online. The platform offers beautifully designed templates created by experts to compel your audience to make a purchase.
You can set up 1-click transactions, automatically tag your buyers, add upsells, downsells, or order bumps. You can also enjoy flexibility in accepting payments, offer special promotions and discounts, or schedule single-step or multi-step checkout forms.
Landing Pages Builder
Kartra offers the ultimate landing page builder, which is very intuitive and uses a drag and drop editor. This landing page builder offers flexibility when it comes to customization.
You can re-size, reposition every element of the Kartra templates. The pages are 100% mobile responsive and seamlessly integrate with other parts of your website.
If you want to build your landing page from scratch, don’t worry, Kartra got you covered. Kartra offers a blank canvas giving you the freedom to design your landing page as you want. You can also add pop-ups to your landing page.
From video pop-ups, checkout pop-ups, exit intent, lead capture to landing pop-ups.
Email Marketing Platform
Kartra has an email marketing tool known as Kartra mail. It replaces MailChimp, ActiveCampaign, ConvertKit, Shopify, AWeber, Constant Contact, Flodesk, and MailerLite.
Kartra mail helps you get more clicks, high reads, and a continuous flow of customers. Using Kartra mail, you can carry out intelligent split-testing, create custom tags, and enjoy various templates.
Kartra also offers next-generation email automation.
In other words, the platform tracks your customers across multiple platforms if they open an email, click on a link, purchase a particular product, etc.
Kartra’s email marketing platform allows users to automate their email campaigns. Your sequences can run on autopilot 24hours a day for 365 days.
You can also set multiple triggers, schedule split testing on the go, schedule the tempo of sending out your emails, move subscribers across different lists, and so much more.
Website Hosting
Kartra caters to all kinds of online business needs for customers and, therefore, makes it your first choice when choosing a sales funnel builder for your business.
There are a lot of businesses who already have an existing website, for instance, on WordPress, and want to continue hosting your online business on the same website.
Kartra can aid you in doing so through their helpful software.
If you wish to create a new hosting page, Kartra can do it for you without much hassle and make your online business running continuously without giving any break in between the transition of changing software.
Funnel Building
Funnel building is one of the main concerns for businesses when moving their business online into a proper eCommerce channel. Kartra builds your sales funnel and makes the procedure much easier for you in comparison to other businesses offering the same services.
Kartra helps you connect the different pillars for a business, which includes linking pages, optin forms, checkout options, emailing, lead tagging and other related features.
Affiliate Management
Affiliate management is one of the many services that Kartra provides. It helps you keep a track of your affiliates and manages their data effectively.
The built in system for affiliate management allows you to keep an eye on the transactions being made through those affiliates, how milestones have been achieved and how incentivizing has helped you as a business grow.
You can set up a commission system for your affiliates and their payment milestone can be achieved accordingly. You can also choose to review any of your affiliates manually by simply showcasing a signup form that will help you know your affiliates better.
Through your affiliate’s management provided by Kartra, you can stay connected with your affiliated businesses through a separate emailing list designed for affiliates only.
Kartra’s amazing management system for affiliates helps you subscribe to affiliates who can use the sign up template on your Karta pages. You can even create different commission tiers for different affiliates. Some of the options include standard affiliates, VIP, etc.
Page Building
Page building has never been this easy. But it now is with Kartra amazing page building features where you can make it all happen with just one simple drag and click. You can choose the templates from the already existing collection of beautifully designed page templates.
You can also use the different block templates that are present in the Kartra library, and drag them to your page to add more volume to your page.
Kartra helps you add headlines, bullets, images and a background to your pages, you can also add carousels to showcase your range of products on different pages.
The different plans offered by Kartra offer different numbers of videos that you have access to and can add those to your pages.
Use the tools to add buttons, tabs, icons and navigation menus to make your page more appealing once the customers visit it. It’s really awe-inspiring how a software can give you so much that you can play with on a professional level and create something wondrous for your business.
Kartra allows you to add your Google location through the Google maps present in the software.
You can decide which will be your landing page, your exit page and your pop window page, depending on the nature of your business and the range of products that you have to offer to your customers.
Page building tools on Kartra also make creating your webpages much easier with an easy to understand software.
You can also add your social media buttons for your customers to share or connect with you on your social media forums, and you can also add your Facebook and Disqus comments on your webpage through Kartra.
Side notes
Kartra brings you 4 different pricing plans which can be utilized by you to cover up a majority of your online business solutions.
It will help you with your Leadpages, automation services, emailing systems, hosting software, helpdesk portals and much more. You can choose the package that suits your business nature the most, and whichever falls within your budget can be availed on monthly or yearly payments.
The efficient team at Kartra and the amazing software that they build help you make your business more worthwhile, and make sure that you reach all your online business goals.
So if you have an amazing emailing list, and know exactly what you want for your online business, then Kartra is the software that you need invest in this 2020 as it will not only help you manage your online business with much more detailing, but will also generate leads for you through their marketing tools which no other software has ever offered.
Purchasing Kartra for your business would be saving yourself the time and efforts which you would be wasting in with other multiple software houses. So why not invest in one software that will take care of everything for you?