If you aim to achieve measurable results, you should go beyond simply producing articles and relying on chance. You must think outside the box and try new tactics.
The focus of this article is on providing a comprehensive analysis of the ways that you can enhance your traffic and establish your blog as a leading authority within your industry.
- Create Ultimate Guides
If you are looking to make your blog prominent in any field, an ultimate guide can help you achieve this goal. Such a blog post focuses on a particular topic and requires considerable effort to produce. However, if executed correctly, it can generate a significant amount of genuine traffic to your website.
To begin creating your guide, select a topic that relates to the products or services offered by your business. Opt for a primary keyword that receives a reasonable quantity of search traffic but is not excessively competitive.
Subsequently, divide your comprehensive manual into sections. Utilize keyword analysis tools such as Google’s Keyword Planner to determine subject matter that can be focused on.
Additionally, you may browse the portion labeled “People also ask” in the search outcomes.
Expanding beyond “ultimate guide” posts can be valuable for your audience and increase website traffic; be sure to offer varied content that provides value.
- Get Listed on Comparison Websites
Modern consumers are becoming more savvy and using the internet more frequently to seek reviews. They are searching for relevant details that can influence their buying choices.
Comparison websites are favored by many consumers since they provide a convenient platform to compare options on a single page, eliminating the need to switch between multiple tabs.
Getting listed on relevant comparison websites is another way to drive targeted traffic to your blog.
To discover these categories of websites, certain search inquiries that can be inputted into Google are as follows:
- Best + [your keyword] websites
- [Your keyword] + comparisons
- Top [your keyword] + reviews
Afterwards, make contact with these websites and request that they add a link to your website. Make certain to follow up again within a couple of days if no response is received.
- Repurpose Content Into More Formats
To expand your blog’s reach and increase traffic, publishing additional content is a practical approach. However, generating new content can be challenging. Before you begin writing, you must first develop fresh concepts, gather factual evidence, and obtain relevant images. It’s comparable to developing a new website, where you must also conceive an idea, create a design, and identify your target audience.
By repurposing content that already exists, you can save time when producing new content and broaden your audience reach across a variety of channels.
As an illustration, it is feasible to transform a solitary blog post into:
- YouTube videos
- Social media posts
- Podcast episodes
- Infographics
- Guest posts
- Presentations
- Ebooks
By converting your content into various formats, you can enhance your rankings on Google and create backlinks to your website.
- Interact With Relevant Social Communities
With a user base exceeding one billion, Facebook is likely to have your desired demographic represented. Aside from posting on your own profile, engaging with pertinent groups can boost your reach.
A prime instance of this is Facebook Groups, which permits you to link up with individuals who have comparable hobbies and exchange expertise with them. There is the option to locate prevalent groups in your area or those that focus on areas of interest such as wellness, trips, and more.
Strive to be a engaged participant in any group you become a part of. This involves contributing to conversations and offering responses to inquiries raised by others. However, be mindful of the guidelines and abstain from spamming your material, as it will probably lead to your expulsion.
When engaging in Facebook groups, observe the topics being discussed by each member. If particular inquiries are consistently being raised, make a mental note as this can provide good ideas for creating new content to expand your blog.
- Build Your Email List
Although search engines and social media are commonly used methods for increasing blog traffic, it is important not to overlook the effectiveness of email marketing.
Your blog’s traffic can be magnified through the use of your email list.
Incorporating links to your content within newsletters not only enables you to redirect focused traffic to your website, but it also aids in fostering connections with individuals on your mailing list.
- Target “Best” Keywords
The vast array of options and choices can overwhelm consumers and leave them with little time or inclination to examine each one. Consequently, numerous users of search engines are including the term “best” in their queries.
According to Google data, there has been a more than 80% increase in mobile searches for the term “best” within a period of two years. By creating new content targeting these keywords, you can leverage this trend to boost traffic to your blog.
As a SaaS company, you could create a comprehensive analysis of the leading choices within your niche as a way to improve your search rankings for keywords related to “best.” Moreover, this approach empowers your viewers to make better-informed buying choices.
How to Choose the Right Digital Marketing Strategy for Your Business
The key to a prosperous digital marketing plan is not to experiment with the latest trends or take random guesses at customer preferences, but rather to rely on insights backed by data.
According to Jess Reilly, the chief marketing officer at Rebel Interactive Group, the key to achieving truly scalable digital marketing lies in people-based advertising, which involves delivering the appropriate message to the appropriate person on the correct platform at the appropriate time.
To create a digital marketing plan, you must generate buyer personas, determine your objectives, select appropriate digital marketing instruments, and evaluate the efficacy of your approach.
Build buyer personas to understand your target audience.
Fictitious characters, known as buyer personas, are created to represent the ideal consumers that your brand targets. These personas assist you in tailoring your marketing methods to reach this particular demographic.
According to Reilly, the act of developing buyer personas can aid in identifying your buyers, the challenges they encounter, and most critically, the objectives they aim to fulfill, resulting in an informed messaging strategy to guide your marketing approach.
When creating customer personas, it is recommended to take into account the subsequent details related to your desired demographic.
- Job type
- Interests
- Age
- Gender
- General demographics
- Most-used social platforms
- Beliefs and values
Afterwards, tailor your approach according to these specifics.
To better understand your intended audience, you can scrutinize your rivals’ methods of approaching these consumers. Brett Prentiss, Instinct Marketing’s co-creator, suggests that his crew examines the landing pages of competitors, their ad title tags, website composition, and other aspects.
Prentiss explained that by grasping these components, blending them with the business owners’ vision and our proficiency, we can decode their strategy and establish an outcome of genuine enchantment, which proves effective in practice.
Identify your goals, and align them to your strategy.
What specific marketing goals do you have? For instance, you might be aiming to raise brand recognition, boost product sales, or expand your social media audience. Clearly identifying your goals will aid in targeting your efforts more efficiently.
If the objective is to increase brand recognition:
Is your brand recognized and trusted by your intended audience? Do they limit their purchases to well-known brands? Are they sufficiently familiar with your brand to feel confident making a purchase?
Focus on the following if you prioritize enhancing your business’s reputation and building brand recognition.
- Content creation. Create a significant amount of high-quality content, both written (blog posts, Instagram posts, website articles) and video. Excellent content will establish your brand’s personality and mark you as an expert. Consider using humor, comments, and striking images to catch people’s attention and make your content more shareable.
- Traffic generation. Focus on generating traffic to your content. Use digital advertising and social tools, such as Facebook marketing strategies, to expose the maximum number of potential customers to your brand.
- Co-marketing. You can also collaborate with more established businesses with complementary products by co-marketing, creating an affiliate program, or running an online giveaway publicized via digital advertising.
Measuring the return on investment (ROI) of a brand awareness campaign is difficult beyond using and keeping track of hashtags and engagement from social media promotion. Even though it may not be possible to identify every individual who became aware of your brand as a result of your actions, creating awareness is the initial stage in establishing a stronger customer base.
If you aim to increase consumer awareness:
In certain instances, your company may not be actively pursued by consumers due to their lack of comprehension regarding how your product or service can enhance their everyday existence. As a result, the search volumes for your intended keywords may be inadequate.
If your sales process and website traffic are not the issues, then it could be a lack of consumer knowledge that you are facing. In such a case, your digital marketing objective should be to inform potential customers about a particular problem they face and then provide your solution.
Educating customers about your offerings, their benefits and how they surpass their current options is necessary at times when relying on brand faith alone is insufficient.
Should you aim to raise traffic:
The metric of traffic is a valuable KPI that businesses strive to achieve. Improved traffic quality typically translates to increased leads and sales, therefore it is a natural priority for many business owners.
To achieve high traffic, focus on pay-per-click (PPC) advertising, implementing a successful search engine optimization (SEO) plan, and investing in email marketing.
- PPC advertising. PPC advertising allows you to control the amount of traffic flowing to your website, depending on your budget. To get a good ROI on your PPC campaign, use longtail keywords (longer and more specific keywords), pinpoint your target audience, and continually use A/B testing to find the most effective combination of audience, headline, image, and body copy. Monitor your results, and tweak them as needed.
- SEO. Unlike PPC advertising, SEO is a long-term investment. You must wait at least six to nine months to see a positive return on your investment. Companies can do SEO in-house or hire an agency. SEO’s upsides include perceived lower costs, recurring “free” organic traffic, and all the other benefits of being at the top of Google’s search rankings.
- Email marketing. You can use email marketing as a tool for many digital marketing goals. When it comes to increasing traffic, use email marketing to a large, established customer base to drive traffic to your website for content and contests.
If the objective is to boost leads:
Instead of anticipating customers to buy expensive or complicated products for the first time online, concentrate on creating leads that your sales team can follow up on.
Here are a few pointers to boost leads:
- Polish your website copy. Ensure your website copy adequately explains the product and establishes your company’s expertise and experience.
- Offer incentives. Offer a reward to prospects who fill out a form with their contact information. For example, provide a discount for consumer products or a whitepaper for business-to-business products.
- Include social proof. Include plenty of social proof, including positive customer reviews (the more, the better), testimonials, celebrity endorsements, and awards or certifications.
If you aim to boost your sales:
Email marketing can be strategically utilized and website landing page traffic can be increased to potentially enhance sales.
Choose digital marketing tools based on your primary goals.
Different marketing tools are available, such as content marketing calendar templates, social networks, and email marketing software. Each tool has its own set of benefits and objectives, and determining the appropriate ones for your needs hinges on your goals.
According to Prentiss, each business has its unique requirement or deficiency. It might be inadequate reviews, low ranking on Google, or an urgent need for website renovation. Regardless of the business necessities, a distinct tool is always necessary.
Arrange your objectives in order of importance and carefully assess your financial plan to identify the most suitable investments. In the event that a purchase is not imminent, opt for cost-effective strategies such as emails and social media postings, as your sales funnel may suffer some losses. Be open to exploring alternative tools and testing them out at a later time.
Audit your current digital marketing strategy.
To audit your digital marketing strategy, you must assess the effectiveness of past tactics, evaluate current approaches through testing, and identify necessary adjustments.
- Discover the true ROI of past efforts. You’ll need to measure ROI for digital marketing campaigns you ran in the past. Reilly advised business owners to ask how much “lift” each marketing channel provided in previous seasons. “Using a combination of customer purchase data, digital tracking data, and any traditional media buys you have, you can dive into the data to discover what your true ROI was in the past and opportunities to grow in the future,” Reilly said.
- Test new strategies. Before going live with your new strategy, test it to see what might work and what won’t. Spend time figuring out if there are aspects of your strategy that can be fixed or improved.
- Determine what needs tweaking. Prentiss recommended monitoring your progress to determine what might need shifting. “We set daily, weekly, and sometimes even monthly reminders to check on the progress we made,” Prentiss said. “The daily and weekly check-ins on what we created are very important in the beginning so we can adjust what we are doing. This truly ensures the success of the campaign.”
Bottom Line
If what you spend per lead exceeds the amount you will generate from completing the sale, your ROI is unacceptable and requires adjustments.
