The prevalence of digital product sales has increased significantly in recent times, owing to the steady growth of social media and e-commerce platforms. This surge has led many entrepreneurs to incorporate these products alongside their physical inventory or to pivot their business model completely. However, successfully selling digital products involves more than merely uploading files online and hoping for sales.
Being successful requires having appropriate tactics, including awareness of the suitable products to sell and the appropriate platforms to engage on.
Besides their social media, blogging, and other digital marketing strategies, this is a channel that brands must consider. To provide you with a clearer understanding of its functioning, we offer a tutorial on how to market digital merchandise.
Wait, What Are Digital Products, Exactly?
Intangible assets, media pieces, or digital software are all considered digital products. They can either be streamed, downloaded, or printed out by the customer to attain a physical copy. The primary mode of accessibility is through a quick download. Additionally, digital products can be repeatedly sold or distributed without the need for manufacturers, suppliers, and restocking of inventory.
Included in these offerings are audio files, checklists, workbooks that can be downloaded, as well as eBooks or ePublishing, exclusive memberships, online courses, and videos. These can also consist of creative resources such as fonts, graphics, printable designs, and templates, in addition to software products like mobile and desktop applications or extensions.
Digital items refer to products that individuals can obtain or buy via the internet using any device they prefer, without requiring any physical installation or merchandise.
What Digital Products Can You Sell Online?
It’s time to explore which profitable items you can sell under your own brand today, now that you understand what digital products are.
Books that can be easily accessed and read on electronic devices are referred to as eBooks.
Being simple to create and distribute makes them an affordable and high-value alternative. Nowadays, you can self-publish without difficulty by generating your material and publishing it on e-reader platforms such as Kindle and Kobo, as well as providing them as PDFs.
If you possess extensive knowledge in specific subjects or have established yourself as an authority, you have the opportunity to market your eBooks to individuals seeking to broaden their knowledge. For instance, imagine that your company specializes in yoga clothing. You might market an eBook aimed at novices, providing them with the fundamental yoga poses to master. Similarly, if you are the owner of a social media agency, you could educate individuals about methods to amplify organic audience involvement or cultivate a private Facebook group.
There are countless possibilities.
When using eBooks, there is no need to manage inventory or oversee the shipping of physical books. Additionally, one has the ability to establish their own pricing and regulate their profit margins. Essentially, the only necessary steps are to commence writing, proofreading, and posting to the website.
An added incentive is that exceptional eBooks explore subject matter such as crafts, do-it-yourself endeavours, fictional works, wellness activities, money management, and healthy eating guides. Furthermore, to determine the preferred subjects among purchasers, Amazon and Jungle Scout’s most popular book classifications can be perused.
Courses that are conducted over the internet.
The rising interest and inquisitiveness of individuals, along with their preference for self-directed education, have caused a significant increase in online course popularity. If you possess expertise, skills, and talents in niche areas such as business management, design tools, entrepreneurship, healthy living, or social media/digital marketing, you have the chance to earn money by imparting valuable insights to individuals desiring to learn. Make the most of this opportunity and share knowledge with those willing to discover new ideas.
Just like eBooks, online courses have no physical inventory to deal with. This means that they can be created at a low cost and still maintain high profit margins. However, it is important to remember that in order to succeed, you must have extensive knowledge, skill, or experience in the subject you wish to teach.
You contend that individuals have the ability to educate themselves at no cost. Although this is true, individuals invest in courses for the sake of expediency and ease. They are compensating you to spare themselves from having to conduct the research. By doing so, you resolve their dilemmas.
Online courses are highly successful for this reason.
Solutions offered by software
On a daily basis, individuals search for software remedies that simplify their tasks. If one possesses coding expertise, they can create desktop, mobile, or web applications for tasks such as email marketing, project organization, or file archiving.
If one works as a designer, they can devise templates and patterns that others can adhere to. For those employed as fitness professionals or personal trainers, it would be worthwhile to conceive tailored workout regimes. Additionally, chefs might want to contemplate building an app or website with simple home recipes and cooking pointers.
You can set a higher price limit and have greater control over the pricing of your product with software solutions. In addition, you can adjust your prices to match the competitiveness of your target market and potentially charge more.
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If you possess the ability to capture stunning photographs, you may want to contemplate submitting and vending them on photography e-commerce platforms such as Visual Society, Shutterstock, or Shutterfly, as there is a constant need for exceptional, top-notch visuals for blogs and websites.
Remember, digital products can also be sold through the use of videos. Video is a medium that is both highly impactful and captivating, making it a popular choice among consumers who are willing to invest. The good news is that producing and distributing videos is now convenient thanks to advanced technology that is easily accessible through everyday gadgets. Whether it’s educational, entertaining, or promotional in nature, videos offer substantial revenue potential when marketed online.
Nowadays, there is a high demand for music, sound effects, and other forms of audio files. These components are crucial in conveying messages, narrating stories, and disseminating information. If you possess expertise in creating audiobooks, music samples, or utilizing DJ software, you can receive payment by licensing your digital assets.
If you choose to license your art, you have the ability to charge individuals and businesses for the use of your photos, videos, or music, regardless of whether they were obtained directly from your website or from other sources. It is important to safeguard your creations by implementing security measures such as watermarking your photos if your intention is to sell them.
A helpful hint for creating and selling digital art is to conduct research to determine the preferences of your audience. This will enable you to produce items that are in demand and marketable.
Printouts and designs that can be used as models.
It is common for professionals to encounter tasks that exceed their abilities or require extensive learning. Therefore, creating templates that cater to your audience’s requirements can result in significant revenue. For instance, you may want to create product mockups for business owners, resume templates for job seekers, or icons and fonts for web designers.
An alternative that is readily marketable involves producing digital materials that can be downloaded and printed by customers. These printables may include art designs, educational guides, or instructional materials, and possess the advantages of being low-priced, high-yielding, and entirely manageable.
Selling digital products need not be too complex, as it presents a business prospect with low expenses and risks, but with a high potential for profit. With digital products, you can also have control over your business’ growth and expansion.
To succeed in selling digital products, ensure that your device is reliable and your internet connection is stable. It is also important to conduct thorough market and consumer research, carefully select the right product, utilize appropriate platforms, and invest your time and resources strategically.
Remember that it is crucial to utilize your social media platform for marketing and publicity to spread awareness about your product. With that in mind, you can convert your skills, abilities, and enthusiasm into a source of passive income.
Online Digital Marketing Courses for Beginners That Won’t Break the Bank
We have gathered the top digital marketing courses available online, covering a wide range of skills such as SEO, email marketing, and copywriting, eliminating the need for you to search extensively to find them. Take a look at them!
- Introduction to Social Media Strategy, Skillshare
If you’re new to social media marketing, this course instructs you on the basics with the guidance of the Strategic Partnerships Manager at Shopify (who was previously the Head of Strategic Partnerships at Buffer). You’ll learn how to develop a social media strategy, use tools like Buffer for organizing and monitoring social media endeavors, and delve into paid social ads.
There are 9 lessons that are 43 minutes in length.
Price: You can use it for free for a trial period or pay $15 per month.
- Instagram Best Practices: Grow Your Community, Work With Brands, Skillshare
So you want to make your company’s Instagram look less like a third-grade science project and more beautiful than an influencer’s profile. Taught by a professional photographer who’s worked with brands such as CNN and Toyota, this short series will teach you how to create and choose the right kinds of photos for posts and use the latest editing apps to make them sparkle.
There are 9 lessons that take 36 minutes in total.
The cost is either free during the trial period or $15 per month.
- Getting Started With Canva—Canva for Beginners, Udemy
If you lack design skills but want to create visually appealing content for social media, Canva is the ideal solution. However, if you are unfamiliar with the site or unsure of how to use it efficiently for your promotional campaigns, this course will guide you through the process.
There are 15 lectures in the course, with a total duration of 1 hour and 8 minutes.
The price is twenty dollars.
- Instant Skills: Learn Digital Customer Service in an Hour!, Udemy
To be successful in social media marketing, it’s not only important to create quality content, but also to address user and customer inquiries, issues, and feedback. This introductory course provides an excellent foundation for mastering the skill of engaging in online customer service.
There are twenty lectures that have a duration of one hour and five minutes.
The price is $45.
- Writing for Social Media, edX
While having a grasp on the technical aspects of social media is necessary, the content you create and share holds higher significance. This course aims to teach you how to understand your audience, enabling you to craft compelling and engaging content on various platforms such as Twitter, Instagram, and Facebook.
Duration: 4 weeks, with a time commitment of 3-5 hours per week.
The price is zero for the service without certification, or $99 if certification is desired.
- Getting Started With Email Marketing: Learn With Mailchimp, Skillshare
Obtain knowledge from a proficient individual at Mailchimp, a well-known email marketing platform, regarding the fundamentals of email marketing. This includes determining the content of your email campaigns, selecting suitable days and times to send them out, and effectively capturing the attention of an audience who receive an abundance of emails.
There are 14 lessons that take 1 hour and 11 minutes to complete.
The cost is zero during the trial period and $15 per month after.
- Email Marketing 2019: Beginner’s Guide to Email Marketing, Udemy
This course is ideal for those who are new to email marketing and want to test the waters. It has a comparable cost and duration to the previous course and will teach participants how to create an email list, compose compelling content, and monitor the effectiveness of their email campaigns.
There are 17 lectures that span 1 hour and 58 minutes in total.
The price is $20.
- Copywriting Basics for Successful Sales: Time-Tested Tactics That Prompt Action, Skillshare
The content of your email campaigns, including both the subject line and body of the message, can make a significant impact on whether a recipient chooses to delete the email or read it thoroughly. To achieve the latter response, it is necessary to possess superior copywriting skills. The fundamentals of writing and adopting a marketing mindset will be addressed in this course.
There are 13 lessons in this course, and it takes a total of 1 hour and 22 minutes to complete.
Price: Free during trial period/$15 per month afterwards.
- The Ultimate Public Relations Masterclass, Udemy
By attending this masterclass, you can initiate your journey into the PR field with positive prospects. You will gain a thorough comprehension of devising appropriate messaging, reaching out to media personnel, formulating PR plans, and handling crisis situations.
The course consists of 51 lectures and has a duration of 2 hours and 48 minutes.
The price is thirty dollars.
- PR Storyfinding 101, Udemy
Achieving success in the field of public relations largely depends on your ability to tell compelling stories. If you find it challenging to come up with news-worthy angles for your company, then this course, instructed by a former broadcast journalist turned PR consultant, will equip you with the necessary skills to recognize captivating stories about your business that the media will find impossible to disregard.
There are 9 lectures with a duration of 45 minutes each.
The price is thirty dollars.
- Startup PR: Getting Press on a Tight Budget, Udemy
If you have never written a press release, consider enrolling in this introductory course designed for beginners and startups. The course will provide instruction on how to refine your presentation, create a persuasive message, and connect with members of the media.
The course consists of 13 lectures, each with a duration of 45 minutes.
The price is thirty-five dollars.
- Public Relations: Use Your Networks to Build Buzz, Skillshare
Networking plays a significant role in PR. This course enables you to grasp the different connections you have both within and beyond the media sector, and utilize them to your benefit.
The course consists of 9 lessons with a total duration of 46 minutes.
Price: Trial is free/$15 per month chargeable.
- Introduction to Search Engine Optimization, Coursera
In addition to thoroughly covering SEO fundamentals, this course also explores contemporary tendencies to watch and adopt. Following a four-week period, you will possess an all-encompassing comprehension of SEO and heightened assurance when implementing SEO guidelines.
Duration: 4 weeks, totaling 20 hours.
There is no charge for this service.
- Learn SEO in 2019: Practical On-Page SEO for Beginners, Udemy
This class will bring you up-to-date with the latest trends in on-page SEO best practices. You will learn how to optimize your pages for SEO and receive practical examples to help you implement the tips.
There are 13 lectures, with a total duration of 1 hour and 35 minutes.
The price is twenty dollars.
- Digital Marketing With Google Ads (AdWords), Taught by a Former Googler, Skillshare
Google Ads dominates the arena of search marketing, and paid search advertisements are crucial to its success. This brief introductory course teaches you the requisite abilities for executing and overseeing your own marketing campaigns.
The course consists of eleven lessons lasting for one hour and nineteen minutes in total.
Price: Free during trial period/$15 per month cost.
