How can you outrank your competitors quickly? The answer is simple: create good SEO content and promote it the right way. But SEO content creation isn’t that simple. Planning your content requires keyword research, checking out competitors’ ranking keywords, analyzing the difficulty of ranking on the first page of Google search, prioritizing keywords, link building, and more. You can make all that possible within minutes with Moz SEO Tools.
What Is Moz?
Moz is an all-in-one SEO software suite that helps you improve your search engine visibility by providing fresh insights and empowering you to stay competitive. Moz offers 55+ SEO tools for all businesses and individuals to improve search rankings, drive traffic, and get customers.
Why Is Moz Useful for SEO?
SEO is a powerful digital marketing strategy, and Moz Tools grant you the power to optimize your website by measuring, evaluating, and monitoring the onsite and off-site aspects. It helps businesses track various aspects of SEO campaigns. Thus, facilitating their growth by luring valuable traffic.
Key Features: Moz Pro vs Moz Local
Depending on your end goals, you can choose from two options: Moz Pro and Moz Local. The following enumerates the key features of the two:
Moz Pro
- Intuitive Suggestions
- Access to Proven metrics
- Accurate Volume Estimates
- Competitor Rank Tracking
- List import/export
- Global Rank Tracking
- Local Rankings
- Search Visibility Score
- Mobile Rankings
- Universal and Enhanced Search Rankings
- SERP Analysis
- Link Profile Analysis
- Link Opportunities
- Competitive Link Metrics
- Spam Analysis
- Fresh Links
- Page Optimization
- Page Optimization Checklist
- Automated and custom report
- Historical Reporting
- Competitive Reporting
- Crawl Diagnostics
- Issue Prioritization
- New Issue Alerts
- Instant Site Recrawl
- Speed Crawl
- Issue Ignore
- Branded Reports
- Report Export
- In-Depth SERP Reporting
Moz Local
- On-page recommendations
- Weekly crawl and rank tracking
- Competitive analysis
- Open site explorer
- Continual improvements
- Moz toolbar
- Keyword difficulty
- Beta access to the news tools
- Pro training webinars
- Online marketing guides
- Q&A forum
- Pro Q&A forum
- Discounted Moz seminars
What Can You Do in Moz?
Some top options for Moz users are as follows:
- Link Explorer to navigate links for effective link building.
- Keyword Explorer to conduct keyword research.
- Free Competitive Research to check competitive analysis.
- MozBar to examine and analyze page metrics of any site you visit in your Google Chrome browser.
- My Online Presence to check out how your location appears on local search engines and directories.
- MozCast to track day-to-day weather changes.
- Free Domain Analysis to see SEO metrics such as top pages, ranking keywords, and more.
Free SEO Tools From Moz
Here are some free SEO tools that Moz has to offer. Learn how to use each of these tools and maximize your website’s growth.
Moz SEO Tool for Keyword Research
If you are hunting for websites that are ranking for the same search terms as yours or the top keywords for your topics, Moz SEO’s keywords research tool with Moz Pro is your one-stop solution. It allows you to seamlessly create, add, and manage keyword lists in one place. The tool categorizes, prioritizes, and compares keywords. Keywords are incredibly valuable for SEO, but only if we use them right.
Access:
- You can sign up for a free Moz account and get ten free monthly queries.
- Begin your 30-day free trial of Moz Pro and use the keyword research tool.
- Subscribe to Moz Pro.
Moz SEO for Link Research
This tool works wonders for those who plan to create a web page by offering insights into their competitor’s website. It allows you to compare link profiles and scan other relevant link information.
- Visit the official website page, access the Link Explorer, and enter the URL into the search bar.
- You will be able to check out the website’s domain authority, ranking keywords, linking domains, and inbound links.
- It also displays the recent links that a website has lost or gained. Thus, you get a chance to work on the links and try to get them back.
- You can download the information as a PDF or a spreadsheet to analyze it further or share it with stakeholders.
MozBar Free Chrome Extension
The MozBar chrome extension can be your choice to outrank competitors in the search engines.
MozBar calculates the authority of websites in search engines on a scale of 0 – 100. MozBar displays link metrics for domains and pages as you search. It provides the domain authority, page authority, and the number of backlinks for sites. You can also delve into various page elements and scan search results from other engines, countries, regions, or cities. MozBar allows access to run unlimited page optimization reports with a Moz Pro subscription.
You can install it for free on Google Chrome.
Steps to Enable MozBar in Chrome
- Visit the SEO toolbar page on MozBar.
- Click on the “Download MozBar for free” button.
- Next, click on the “Add to Chrome” button on the Chrome web store page.
- Once installed, log in to your Moz account or create an account with an email and password.
- The MozBar ‘M’ icon will appear on the toolbar at your browser’s top right-hand side corner. The icon turns blue when you enable it.
- Enable third-party cookies for moz.com via your browser settings.
Link Metrics
MozBar allows you access to Domain and Page Authority scores on the search page. It also helps you view the inbound link number and quantity of linking root domains each page has.
Customize MozBar Metrics
You can customize the metrics you see in the MozBar tool as follows:
- Go to the MozBar settings option– the gear icon on the top right.
- Clicking on the icon, you can access various options for customizing MozBar, such as themes (dark or light), toggle on and off metrics, and the account you have currently logged in as.
Moving the MozBar
This Moz tool follows your instructions. If you wish to move it to the bottom of the page instead of the top, you can move the MozBar as follows:
- Click the bars on the top right, and the MozBar will automatically move to the bottom.
- Clicking the bar again will send the MozBar back to the top of the page.
Create Search Profiles
Once you have MozBar active on your search engine, creating profiles allows custom searches by country, region, or city.
- Type a search into Google. Suppose we search for homemade cat costumes.
- To view UK Google non-personalized results, you can click the “Add a New Profile” option from the profile dropdown menu on the top.
- Once you click the “Add a New Profile” option, you will have to select the search engine and the location, refine the locale further (if you wish to), and then click “Create Profile.”
- You can also decide whether or not you would like to view personalized results by checking the box.
Now when you refresh your search, you will find SERP results for the location you entered. Also, because you have created a profile, you will be able to select it for your search from the dropdown whenever you want.
Page Analysis
The Moz magnifying glass icon on the left-hand side allows you to go through a web page’s On-Page Elements, link metrics, markup, HTTP status for this page, and general attributes.
Highlight Links
Right next to the Moz magnifying glass option, you will find a pencil icon. It helps find and highlight keywords on a page as well as distinguish links by their type. They fall into the following four categories:
- Followed
- No-Followed
- External
- Internal
Page Optimization
Move right from the pencil icon, and you will find the KW page icon that helps you with Page Optimization details for any keyword on any page.
This option works wonders because all you have to do is simply enter a keyword that you would like to optimize a page for, click enter, and it displays all of your Page Optimization factors. Moreover, you will also find actionable suggestions.
More Free SEO Tools to Improve Your Marketing
- Google Analytics
How Google Analytics works: Google Analytics essentially uses a piece of JavaScript tracking code that allows the program to collect information about how users interact with your site by dropping cookies in their browsers.
Benefits of Google Analytics: Google Analytics is truly a catch-all tool that is beneficial to just about every area of your marketing campaign. Here’s how it can help each area of marketing:
- SEO: Google Analytics helps to track page traffic, which is affected by page rankings, which is determined by how you optimize your website with SEO.
- PPC: Google Analytics and Google Ads can be linked so that you can keep track of ad success within the platform
- Web Design and usability: Google Analytics tracks things like dwell time and bounce rate, which can help you gain valuable insight as to how your website design is performing. It also tracks things like site speed, which falls under usability. You can also link Google Analytics with A/B testing tools which can help you determine what design works best on a page.
- Content marketing: Google Analytics gives you insight into how long users stay on a page, how many users complete one of your set goals (like a conversion) on a page, and more, which helps you understand the value of your content.
Why Google Analytics is important to SEO success: Google Analytics provides a treasure trove of information that can help your SEO campaign in countless ways. It can help you determine whether or not your current campaign is working by allowing you to compare metrics in different time frames, as well as helping you visualize increases or decreases in specific metrics.
- Ahrefs
How Ahrefs works: Simply plug in any website URL to see the metrics mentioned above.
Benefits of using Ahrefs: Ahrefs crawls the web constantly and can provide you with extremely beneficial information that can propel your marketing campaigns.
The tool offers everything from cost-per-click (CPC) metrics, keyword difficulty, and domain rating to traffic value, organic traffic, and even keyword search volume. It helps you track backlinks, keywords, and traffic with the click of a button.
Why Ahrefs is important to SEO success: It helps you find keyword gaps in your content, see how you stack up against your competitors, measure traffic value, and more — giving you insight into how you may be able to improve your SEO campaign.
- Ubersuggest
How Ubersuggest works: Simply type in a keyword that is important to your company and get tons of alternate keyword suggestions in addition to search trends, search volume, CPC, the probability to rank, and more.
Benefits of Ubersuggest: Unless you want to spend hours upon hours coming up with keywords for your SEO campaign, a keyword tool for SEO like Ubersuggest is crucial.
It helps automate the process of keyword research, as well as giving important metrics to help you decide which ones to use. You can also use Ubersuggest for your PPC campaigns to determine what keywords to target with your Google Ads.
Why Ubersuggest is important to SEO success: If you don’t target the right keywords with your SEO campaign, you won’t be able to rank in search engines. When you don’t rank, that means no traffic and no traffic means — you guessed it — no conversions.
- Responsive Design Checker
How Responsive Design Checker works: Simply plug in any URL to see if it’s responsive.
You’ll be able to test how the site will look on just about any device, including tablets and smartphones.
Benefits of Responsive Design Checker: It’s super intuitive, easy to use, and gives you the information you need quickly, and all in one place.
Why Responsive Design Checker is important to SEO: Without a design that’s responsive, users won’t be able to search your site on mobile devices or tablets. Responsive design is crucial, especially because 198.8 million users used their mobile devices to shop.
- Page Speed Insights
How PageSpeed Insights works: Simply plug a URL into the search bar and get a full report of that URL’s page speed.
Benefits of PageSpeed Insights: Not only does this tool show you the speed of your website, but it also provides technical “lab data,” in addition to opportunities to speed up your page. There is also a diagnostics section that gives additional information about the performance of the page.
Why PageSpeed Insights is important to SEO: Page speed, much like usability, is a metric that Google considers when ranking your website. If your page doesn’t load quickly, users will bounce to another website since they didn’t get their answer quickly enough.
This can affect the bounce rate and time on the page, which affects the overall ranking of your site over time.
