There is a reason why you started your small business blog. It could be to achieve various goals such as expanding your business, enhancing relationships with current customers, boosting awareness about your products or services, or a combination of them all.
The key to attaining these objectives is to connect with the appropriate audience. Fortunately, there are numerous methods to promote your posts. The ideal strategy for promotion will vary for each business, hence there is no need to hesitate in experimenting with diverse tactics until you discover a suitable one.
Why are blogs important
If you’re not regularly producing and publishing content on your website, you’re missing out on a powerful opportunity to engage with your target audience and boost your brand. Are you searching for ways to promote your business?
Generating fresh blog content on your website has several advantages in terms of capturing user traffic and showcasing your expertise and authority on an industry-related topic.
- Convert readers into leads: When users are finding your blog content online, it presents another chance for your business to generate new leads from those readers. By adding engaging calls-to-actions (CTAs) that make it easy for readers to convert, you are providing a way for your incoming blog traffic to take the next step in the sales funnel.
- Share your expertise: It’s great to have a polished website and valuable pages that promote your products or services. However, where can you share your insight and tell search engines that you’re an authority in your industry? A business blog is a place for you to dive deeper into relevant topics, sharing your team’s expertise on subjects related to your business.
- Boost website traffic: If you want to drive more traffic to your website organically, publishing useful content around topics that have search volume is a great way to do that. Every time you publish an optimized post, it adds content to your website, which means search engines have another opportunity to share your site with the right audience.
- Promote your business: Publishing blog posts also helps to share business news, goals, accomplishments, and culture. It can build awareness around your brand while sharing value and establishing your voice. This is why blogging is generally included in small business marketing strategies.
- Increase link building: When you have great content on your website that’s backed by data, it’s likely that other websites will link to your content as a reference or to provide their visitors with more details on the subject. This process is called backlinking. The more “backlinks” you have from other websites linking back to your content, it helps Google and other search engines understand that your website shows expertise, authoritativeness, and trustworthiness, giving you a better chance of outranking your competition.
Proven tips to promote your business
1. Promote your blog through case studies
You are not always required to utilize sales-oriented tactics in order to promote your content. Although these methods effectively generate awareness about your brand and offerings, it is important to recognize that other competitors are also employing similar strategies.
When customers come across sales-oriented content, they can easily perceive that the brand is making an effort to sell its products. To distinguish your brand from competitors, you aim to adopt a promotional technique that stands out and deviates from ordinary strategies.
Using case studies is a frequently overlooked but effective strategy for promoting your business blog. By showcasing case studies on your blog, you can offer valuable information to your visitors about your brand and its accomplishments.
By utilizing case studies, you can showcase the advantages and characteristics of your product through the use of visuals, statistical data, and customer reviews. This collective information enables the development of trust and aids in establishing trust with both current and prospective customers.
2. Use social media to promote your business blog
According to Datareportal, the number of social media users worldwide exceeds 4.33 billion. Online store owners find that having a reliable presence on social media is crucial for achieving success. If you already have a substantial following on social media, you can utilize it to advertise your business blog on the internet.
The process is straightforward. After publishing a new blog post, create a link accompanied by a brief message on social media. This link will encourage your fans and followers to visit your site, read your post, and contribute their valuable opinion.
If executed properly, this approach has the potential to generate a substantial amount of organic traffic.
3. Promote your blog through email marketing
To promote your business blog, there is no more effective channel than email marketing. If you are presently in the process of constructing your email list, ensure that you collect as much information as you can about your target customers.
Once you have generated an inclusive email list, the subsequent step involves categorizing your customers depending on their age, gender, location, psychographic factors, and behavioral data. From this point onwards, begin sending updates of your latest blog posts exclusively to the appropriate recipients.
The main focus should be on persuading individuals in a relevant manner to engage with your posts. It is important to respect the user’s consent when it comes to email marketing. Avoid pressuring them to visit your website, as this may lead to the loss of a loyal customer for your business.
4. Promote your blog through guest posting
In order to promote your business blog, it is necessary to take some necessary steps before writing guest posts for other websites. This has been proven as an effective method.
In order to contribute as an expert to other people’s websites, it is necessary to pitch intriguing guest post ideas. Engaging in guest posting is an effective strategy to expand one’s reach to a different set of audience. However, it is crucial to pitch ideas that are aligned with one’s business niche and create content that effectively communicates the intended message to the appropriate audience.
5. Promote your blog through link building
To achieve your aim of boosting page views and establishing credibility, it is essential to utilize effective link-building techniques. Begin by conducting research on websites that are relevant to your field of expertise. Choose potential options and employ a tool to extract contact information.
Not all websites will be interested in collaborating with your brand, but with persistence, you will discover websites that are willing to partner with you. Therefore, continue your search, and you will come across viable options.
6. Repurpose content to promote your blog
The process of content creation and marketing can be both tedious and expensive. However, it is not always necessary to come up with new ideas and create entirely new posts in order to capture your audience’s attention. Instead, you can make use of your existing posts by modifying them and repurposing them to promote your business blog. One example is to merge two or three posts together and transform them into a comprehensive infographic post.
You can repurpose your similar posts to create an eBook, as there are limitless potential outcomes when thinking step by step. It is important to note that no new information should be added, and no existing information should be removed in the process.
7. Promote your blog through paid advertising
If your revenue is not satisfactory, this option is not suitable for you. However, if you have a budget, we suggest promoting social media posts through paid advertising channels. It is clear that you cannot sponsor every blog post, therefore select options that you believe will provide greater value.
8. Optimize your blog posts for social media
When your content is shared on social media sites, its appearance is influenced by various factors. By optimizing these factors, you can enhance the visual appeal of your posts and improve the chances of attracting visits from these sites.
The Open Graph protocol is employed by social media sites such as Facebook, LinkedIn, and Pinterest. Twitter, on the other hand, utilizes certain open graph elements along with its own set of elements known as Twitter card tags, which control the appearance of your shared content.
Your strategy will be determined by the social media sites your audience utilizes. The most convenient approach to incorporate these tags is by employing a plugin, which is an add-on software that can be downloaded. Numerous plugins are available for free and are compatible with Google Chrome. If you possess coding skills and feel comfortable doing so, you can also add the necessary tags directly to your blog posts using the plugin.
The basics are provided, but if you want to learn more about optimizing for social media, additional information can be found.
The Open Graph tags (for Facebook, LinkedIn, and Pinterest) need to be implemented.
- Optimize og:title, og:description, og:type;
- Specify an og:image and og:url
One way to execute the task is by implementing Twitter card tags.
- Specify twitter:card, twitter:site and twitter:image
- Optimize twitter:title and twitter:description
9. Read, comment on, and share other people’s posts
When engaging with posts authored by individuals in your field, consider having a conversation rather than simply sharing or endorsing. Express your thoughts and experiences through comments and replies, and don’t hesitate to pose questions that will stimulate further discourse with other audience members.
When you are thinking step by step, be careful not to use these conversations to promote yourself. If you provide valuable contributions, people will naturally be interested in what you have to say and will be drawn to your content.
If you have existing connections with writers or bloggers, you can reach out to them and inquire whether they would be interested in reading and promoting your blog posts. Remember to consider how your content aligns with their online presence or brand, and avoid overwhelming them with requests for assistance.
10. Collaborate with others to create blog content
If you have a big idea but require assistance in bringing it to fruition, looking to your business community can provide access to capable individuals who are willing to collaborate.
When reaching out to potential teammates, it is important to clearly communicate your desired creation and explain the benefits of working together on this project. Define and assign specific responsibilities and tasks for each member, and simplify the process of accepting by ensuring it is as easy as conducting expert interviews.
Reaching out to colleagues in your field can assist in generating blog content that would be challenging to accomplish independently. Remember to inform your collaborators once the article is published, enabling them to share it within their network.
