In today’s world, social media is an indispensable marketing tool if you want your business to be visible. According to over 90% of marketers, using social media has contributed significantly to increasing their exposure.
If you want to expand your business, increase website traffic, and steadily attract more followers, employing social media marketing is an optimal strategy. Failure to maximize social media’s potential means you’re neglecting a vast potential for growth.
There are 8 convincing justifications for why your enterprise ought to have a presence on social media.
8 Reasons why your Business Should be on Social Media
1. Increase Exposure
Irrespective of your industry or target market, a majority of your leads and customers participate in social media. As per the latest research by Pew Research Center, 68% of American adults use Facebook, and 78% of individuals aged between 18 to 24 use Instagram. Even senior citizens actively engage in social media. Joining the social media bandwagon would be a wise move as your prospects and existing customers are already present there.
2. Boost Your SEO
If you utilize social media posts to boost traffic towards your optimized pages, then your pages will rise more quickly in search engine rankings. Pages that attract traffic regularly are recognized by search engine crawlers.
3. Build a Relationship with Your Audience
Social media offers a significant benefit in that it provides a way for marketers to engage with their audience, which is rare among other marketing strategies. By having people follow your social media profile, you have an indication of their interest in your company. Getting to know your audience allows you to deliver content that is more valuable to them. You can analyze which of your posts resonate with them and what type of content they prefer. Consequently, your followers will be more likely to engage with your business and page.
4. Create Free Organic Content
A remarkable advantage offered by social media is the option to share genuine content without any expenses. This grants you the opportunity to engage with potential clients without incurring any charges.
Feel free to upload an unlimited amount of content, such as pictures and videos, which is an excellent method to acquaint prospective customers with your brand and its offerings. Furthermore, it’s worth noting that you can complete all of this without incurring any expenses!
5. Paid Advertising Services
Paid advertising is available on every social media platform, offering additional options beyond organic posts, and there are numerous benefits to utilizing this service. Social media advertising enables you to selectively target particular customers based on various factors such as age, education, profession, interests, and location. Your advertisements are delivered to users who are actively seeking your products or services, resulting in an excellent chance to acquire new leads, increase your exposure, and generate new followers and conversions.
Here is where you can find additional details regarding which social media channel to promote your brand on.
6. Build Your Brand
Building your brand is another benefit of using social media. By sharing organic content at no cost, you can reach out to potential customers and make them aware of your brand. As they become familiar with your brand, their loyalty grows, resulting in increased conversions, as people usually prefer buying from brands they are already familiar with.
Social media also allows for the sharing of content, which means you can further develop your brand. By having your followers share your content with their loved ones, your brand can reach a wider audience, resulting in increased leads and follower growth.
7. Assess Your Performance
Measuring your performance on social media is a simple task that can be done anytime. You can easily evaluate the effectiveness of your content and make necessary changes. Immediate feedback is also given concerning the number of likes, shares, and comments on your posts. If you opt for paid advertising, you’ll receive metrics such as clicks, impressions, and conversions. Additionally, the data will indicate who is interacting with your content, and there is a detailed report showing the number of interactions arising from individuals who aren’t yet following you on social media.
8. Free to Join
One major benefit of utilizing social media marketing is that it is completely cost-free to participate in. There are no charges for registering, meaning the only expense incurred is the time spent.
Although it is not obligatory for businesses to utilize paid advertising, they may choose to avail of the advertising opportunities offered on social media platforms. This is an effective way to expand your audience and target potential clients.
Which Social Media Is Best for Your Business?
After comprehending the advantages of social media and its effectiveness as a marketing medium, you may be pondering over which social media platform is suitable for your business.
Examining the performance of the top 5 networks for diverse businesses and audiences.
1. Facebook
Having over two billion users who are active monthly, Facebook is the most widely used social platform globally. Among them, 61% are aged between 25 and 60 from the United States, while users above 65 also prefer Facebook. Facebook is suitable for generating leads, establishing connections, displaying the humane aspect of your enterprise, as well as transforming leads into faithful customers and followers. It is an exceptional medium for access to vast audiences.
2. Instagram
With more than one billion users every month, Instagram is favored by both males and females aged 18-60. As the majority of its users are under 25, businesses and brands targeting a young and chic audience will find it an ideal social media platform.
3. Twitter
Twitter boasts a monthly user base of 330 million individuals aged between 18 and 49, making it a reliable source for fresh online content and information. While it may not attract as broad an audience as Facebook or Instagram, virtually all brands worldwide have a Twitter handle to communicate with their customers. However, a limitation of Twitter is the cap of 280 words per message.
4. LinkedIn
LinkedIn is the most professional social network, surpassing all others. It boasts a community of prosperous professionals consisting of more than 300 million monthly users aged 25 to 64. While LinkedIn may be more formal than other social media platforms, it offers the opportunity to connect and share in a professional manner.
5. YouTube
Although it may not be an apparent selection, YouTube is the world’s second most popular search engine following Google. With over two billion monthly users aged 18 to 65 and above, it could be a suitable choice for your business. YouTube serves as an excellent platform for instructing your intended audience with how-to videos, product assessments, and comparable materials. Once you create a video, it will surface in both Google and YouTube search results, and you can additionally promote it on your other social media profiles. YouTube is the go-to site for customers searching to learn something.
BONUS: What Can I Learn in a Social Media Marketing Course?
Initiating with the basics of social media strategy and digital marketing, a course on Social Media Marketing delves into various marketing methods, platforms, and social media advertising to increase and engage your online viewership. Most importantly, the course educates on how social media acts as a fundamental digital marketing channel.
The program teaches students the interconnectedness between social listening, customer segmentation, and customer journey mapping, constructing user personas, and devising content marketing tactics, which serve as the foundation of social campaigns.
The content also delves into the distinctive characteristics of various social media platforms so as to aid in determining which platforms to focus your marketing strategies and allocate your paid social advertising budget. To top it off, the course will equip you with the ability to cultivate steadfast communities and recognize noteworthy trends within the industry.
It is imperative that a social media marketing certificate program is both immersive and focused on projects, which enables you to construct a comprehensive collection of social media marketing projects as soon as you finish the course.
What Are the Most In-Demand Social Media Job Titles?
There are plenty of highly sought-after job positions in social media, including but not limited to Social Media Marketing Manager, Social Media Marketing Specialist, and Digital Marketing Specialist.
In a sizeable corporation that employs a complete social media crew, one would come across an array of designations and clear-cut duties. Novice posts in social media would encompass Social Media Assistant, Social Media Marketing Coordinator, or Social Media Marketing Intern. Intermediate designations might be Social Media Manager, Community Manager, or Social Media Specialist, whilst the pinnacle positions would encompass Vice-President of Social Media Marketing, Vice-President of Brand Strategy, or Head of Social Media.
At the same time, plenty of digital marketing positions require extensive involvement in social media marketing despite the absence of the term “social media” in the job description. Digital Marketers are anticipated to possess proficiencies in social media marketing as well as relevant fields such as email marketing, content marketing, search engine marketing, and search engine optimization (SEO).
