In 2022, it is essential for all businesses to allocate time and resources to their digital marketing strategies. However, this task does not have to be burdensome – in fact, it can bring great rewards.
Generating new leads successfully through a well-thought-out and creative campaign is extremely fulfilling, according to digital marketers. Few things provide as much satisfaction as devising and executing an effective campaign.
In 2023, it is important for digital marketers to be aware of the top digital marketing tools that can assist in streamlining the entire digital marketing lifecycle. Although developing new strategies and campaigns can be enjoyable, it often involves a significant amount of administrative work. Fortunately, there are numerous digital marketing tools available to alleviate this burden.
1. Hootsuite
Hootsuite, one of the earliest social media management systems, enables users to generate, plan, and publish content on various social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, YouTube, and others. With its intuitive and user-friendly interface, Hootsuite conveniently monitors all your social accounts within a single window.
Hootsuite offers exceptional tools, such as its inbox feature, allowing users to efficiently handle public and private engagements simultaneously. Additionally, its social listening and data analytics tools are highly effective in enhancing and evaluating the effectiveness of your campaigns. Hootsuite is particularly well-suited for teams, with minimal drawbacks and even a free version available.
2. Sprout Social
Sprout Social offers a comprehensive social media management platform equipped with features for publishing, engagement, analytics, and more. Like Hootsuite, the key distinction lies in its exceptional customer service. The inclusion of phone and email support makes it the perfect option for beginners in social media marketing seeking additional assistance.
Similar to Hootsuite, this platform offers remarkable social media listening capabilities that enable you to engage in the worldwide social media dialogue. This aids in recognizing any deficiencies in your strategy or brand management. Additionally, the audience discovery feature is highly effective in identifying valuable influencers you may choose to follow or interact with. Take advantage of its 30-day free trial.
3. Buffer
Buffer is a cost-effective option for small businesses, startups, and individuals with limited financial resources, as it provides a simplified alternative to other well-known social media management tools.
Although it lacks the extensive features of Hootsuite or Sprout, Buffer offers a sleek and user-friendly interface without breaking the bank. Moreover, for small teams primarily focused on content creation, Buffer is likely the most suitable choice.
The visual collaboration and team working capabilities of this product are exceptional for efficiently managing a large amount of content in a single location. While it may have fewer added features such as analytics, it remains a strong competitor. Begin using the free version right away.
4. Omnisend
With over 75,000 ecommerce businesses globally utilizing its services, Omnisend is a marketing automation tool specifically crafted to enhance online merchants’ sales. It offers a plethora of features that aid merchants in achieving this objective.
You will still have access to advanced segmentation, pre-built automation workflows, and 24/7 email & live chat support, even if you choose the free plan.
The intuitive email and web form builders of this ecommerce digital marketing tool are designed specifically for ecommerce purposes and are user-friendly. Omnisend’s customer support team is accessible round the clock and typically provides a response in under 3 minutes, even during busy retail periods like Black Friday and Christmas.
5. Mailchimp
Perhaps the best-known email marketing software, Mailchimp has long been the market leader. It offers everything you need to get professional email campaigns off the ground quickly. This includes over 100 slickly-designed email campaign templates (eight in the free version), an email editor, and scheduling features such as auto-resend to contacts who failed to open the original email.
In addition, Mailchimp offers convenient add-ons such as recommended send times, effectively alleviating administrative tasks. The only drawback is that, as they introduce new features, their primary offering has been slightly affected. Nonetheless, despite the interface becoming somewhat less user-friendly over the years, it remains a reliable email marketing tool.
6. Moosend
Moosend is a different email marketing platform that allows you to conveniently create, monitor, and oversee all your email campaigns within a single interface. In comparison with Mailchimp, it provides straightforward functionalities such as campaign design and customization, user sign-up and opt-in/out data collection, and the generation and segmentation of email subscriber lists.
Nevertheless, for the majority of marketing campaigns, its features are more than satisfactory. With a user-friendly interface, exceptional reporting, and even with its affordable price, it also delivers competitive customer support.
7. MailerLite
MailerLite is a practical and sufficiently priced tool that is easy to use, making it suitable for launching basic email campaigns, similar to Moosend.
MailerLite is a good option for small businesses as it offers key features like text and theme templates, data import and export tools, and high volume sending even on its free version. However, if you exceed 1,000 subscribers or require additional features, you will need to pay.
In addition to the fundamental aspects of supervising a campaign, it additionally provides detailed reports that track metrics such as open and click-through rates, unsubscribes, and user devices.
8. Google Analytics
Google Analytics, which has been in existence since the early days of digital marketing, is the preferred tool for recognizing and monitoring user movement on your website.
You can monitor various metrics such as session duration, pages visited per session, bounce rate, and clicks, among others. It provides comprehensive visual dashboards and reporting for regular users. However, if you prefer in-depth analysis, all the necessary data is accessible.
Google Analytics is an essential tool for crafting accurate landing pages, and the best part is that majority of its features come at no cost. Expenses only arise when opting to combine Google Analytics with Google AdWords campaigns or other digital marketing tools within the G Suite.
9. Google Ads
Regardless of the size of your business, Google Ads can be utilized effectively. Although there is a common belief among marketers that Google Ads is costly, it remains an exceptionally influential tool in digital marketing that can propel your business to new levels of success.
It is necessary for individuals to acquire knowledge in Google Ads as a prerequisite for its efficient utilization; otherwise, one’s funds will be squandered (Discover how to generate Google ads here). The noteworthy aspect of Google Ads is the comparatively simple measurement of return on investment (ROI). Additionally, the introduction of advanced artificial intelligence capabilities has significantly enhanced the platform’s speed and user-friendliness, particularly in achieving quicker outcomes in Display advertising.
Other digital marketing tools do not offer the same range of targeting options, which enable you to focus your efforts on specific segments of your customer base according to factors such as age, gender, location, profession, and more.
Access to Google Agency Account Strategist is the most significant aspect as it allows you to stay updated on the newest features offered by Google. Additionally, having access to this resource also grants you access to certain beta testing opportunities.
10. Canva Business
If you work in the field of digital marketing, you will recognize the importance of using a high-quality design tool to craft remarkable social media posts and other marketing materials.
Canva, a well-known design tool, enables the creation of impactful marketing campaigns using visual content that can be easily shared on various platforms like blogs, websites, and social networks. Compelling posts are crucial in engaging the desired customer base, making visual content essential in any digital marketing endeavor.
You can easily create visual content for your digital marketing campaign using its user-friendly drag-and-drop interface. The greatest advantage is that you don’t require a skilled designer to make visual pieces. It is designed to be so straightforward that even individuals without a background in design can effortlessly utilize it.
11. Trello
Trello is a highly favored content management tool among digital marketers worldwide, providing assistance in generating and planning content for your digital marketing campaign. It enables users to efficiently create, schedule, and organize online content.
The platform ensures the team stays united, facilitating communication and making it more convenient to handle. It allows you to assign several team members to a single card, enabling collaborative work on a project. As a result, you will be aware of who is responsible for designing, writing, editing, posting, and adding call-to-action offers to a post.
Trello can be utilized to effectively arrange your digital marketing campaigns and guarantee that no tasks performed by your team are overlooked.
12. Slack
Every day, digital marketers rely on Slack to engage in discussions about client work, new articles, projects, support tickets, content sharing, and messaging. If you have a dedicated team of digital marketers, it is essential to have a reliable platform like Slack for efficient communication. Slack serves as the perfect solution for this purpose.
Slack goes beyond being just a messaging app and has the potential to enhance your organizational efficiency.
It functions primarily as a messaging platform and does not serve as a collaboration or project management tool. It offers various options and settings, providing users with extensive features. Users can engage in searchable and public group conversations, as well as private discussions. Additionally, customization options like changing the interface color scheme and forming distinct groups are available.
13. Yoast SEO
Yoast SEO is likely a familiar name to you. This widely discussed and widely used WordPress plugin enables digital marketers to enhance the performance of their websites in search results. Yoast SEO addresses areas that WordPress has limited capabilities in, such as submitting sitemaps, managing keywords, creating content, and utilizing webmaster tools, among other functionalities.
You can safeguard your RSS feed against plagiarism and content scrapers, which prevents other websites from duplicating and claiming your content as their own, making it the most advantageous aspect.
14. Survey Anyplace
SurveyAnyplace is an outstanding resource for marketing professionals seeking to establish entertaining and engaging quizzes, assessments, and surveys aimed at their specific customer demographic. This exceptional digital marketing tool fosters audience interaction, contributing to the development of brand identity and personality.
If you want to switch things up from traditional surveys to assess the present demand for a product or business, this tool allows you to conduct high-quality surveys for your digital marketing campaigns that will have long-term benefits.
By using SurveyAnyplace, you have the ability to customize questionnaires and surveys with your branding and establish your own unique brand. Essentially, you can create a brand that fully meets your customers’ expectations by focusing on user experience. What makes it even better is that the platform enables you to design your own questions and include images within your surveys.
The surveys you offer are designed effectively, easy to use, and mobile-friendly.
15. Ahrefs
With its wide range of search engine optimization tools, Ahrefs simplifies the process of optimizing your website according to your marketing needs. Its main focus lies in backlink analysis, and due to its extensive data index, the tool is highly coveted among digital marketers.
16. SEMRUSH
SEMRUSH is a comprehensive marketing toolkit designed to enhance the online presence of businesses through various techniques such as SEO, content marketing, market research, advertising, social media management, and search engine reputation management.
According to their official website, SEMRUSH is favored by 7 million marketing professionals as their preferred digital marketing tool. This tool has been recognized with numerous accolades as the top SEO software. Its user-friendly interface allows for simple execution of keyword strategies and easy monitoring of results. While a free trial is available, users will need to select a paid plan after seven days.
