Due to the increased amount of time people spend on their screens, companies of all sizes are seeking to increase their digital content production in order to benefit from this societal and consumer shift towards everything digital.
In simple terms, every sector requires skilled marketers to ensure their products and messaging reach their intended customers. However, with an abundance of digital marketing job opportunities available, how can you determine the most suitable one for yourself?
The digital marketing team needs a diverse range of talents in order to achieve their two main objectives: acquiring and retaining customers, encompassing everything from content production to analytics. If you’re unsure about the specific role you want within this diverse team, take a look at our curated list of the top digital marketing jobs.
Whether you’re a dab hand at strategy and long term planning, or you’re happiest brainstorming great ideas and producing first class content, you’re guaranteed to find a fulfilling role with growth and longevity in the digital marketing team.
Top digital marketing jobs
1. Content strategist
The marketing landscape has experienced a significant change in recent years, moving away from the traditional approach of forceful promotion towards using valuable content as a means to generate leads. As a result, the demand for content strategists has increased significantly.
The main task of a content strategist in the marketing team is to create a strategy that meets the business objectives of the company or client and fulfills the requirements of the customer. This involves strategizing and organizing valuable, well-matched content that offers intrinsic benefits to the audience.
By featuring a combination of lengthy and concise written material, visuals, videos, and infographics, this type of content establishes the brand as an expert in the industry, develops confidence in potential clients, and enables the content team to enhance website traffic through methods such as back-link building and SEO.
In addition to planning content for publication, a content strategist typically collaborates with the SEO team to create thorough briefs for freelance or in-house writers, perform competitor analyses, and carry out content audits.
If the team is small, the content strategist will likely need to step in and independently handle tasks such as writing, editing, and publishing content when other content producers are unavailable.
2. Email marketer
In order to effectively reach their target audiences, brands must capitalize on the popularity of emails, which currently amount to 319.6 billion sent per day as of 2021.
In order to achieve this, the email marketer is assigned a particular brief, with the objective of crafting language and design that resonates with users in their familiar territory, and guaranteeing that their company’s emails distinguish themselves amidst the influx of other emails in their target users’ inboxes.
In addition to fostering leads, enhancing traffic, enhancing conversion rates, and enhancing brand awareness through email and newsletters, email marketers are required to develop campaigns that are in line with the overall objectives of the other marketing team members. They are also responsible for monitoring open rates, performing A/B tests, and analyzing the most effective language and graphics for their brand’s message in this format.
3. SEO specialist
Having an active online presence, any company relies heavily on the essential role played by SEO specialists.
SEO, also known as Search Engine Optimization, plays a crucial role in directing the targeted audience to desired content by strategically incorporating relevant keywords into high-quality content on a website or blog. As a result, the visibility of this content on search engines such as Google or Bing improves significantly. For further information on SEO and its distinction from SEM, you can find additional details here.
The responsibility of the SEO specialist involves conducting research and identifying relevant keywords prior to optimizing the content to naturally incorporate them. Upon successful implementation, the content on a blog or website ascends higher in the search results, ultimately reaching a larger audience seeking or requiring the company’s product.
In the end, the objective of SEO is for the intended users to discover relevant and useful content. When this occurs, it enhances the users’ trust in the brand, resulting in increased conversions and customer loyalty. Additionally, pursuing a career as an SEO specialist can be financially rewarding. To find out more about salaries for SEO specialists, refer to this post.
4. Digital marketing manager
The successful operation of digital channels and campaigns, which generate new customer leads, promote the brand, and support company growth, falls under the responsibility of the digital marketing manager.
The level of involvement of the digital marketing manager in task implementation varies based on the company’s size, but in almost all circumstances, they will work closely with the community and social media managers, along with the marketing head, to guarantee message consistency and appropriate task allocation.
In addition to cooperating closely with the marketing team, the digital marketing manager should also engage regularly with colleagues from content production teams such as copywriters, graphic designers, and videographers. They should also collaborate with members of the business and sales teams on strategy and planning to ensure that goals are synchronized and achieved.
Therefore, an array of skills and familiarity with various tools is necessary for digital marketing managers.
With this step-by-step roadmap, you can increase your knowledge on becoming a digital marketing manager and explore the salary prospects through our digital marketing manager salary guide. Additionally, you can delve into a related position known as the digital marketing specialist.
Social media coordinator position
The responsibility of a social media coordinator or manager is to oversee the management of the company’s social media accounts and establish a strong social media presence for the company. They devise an editorial calendar and generate content for various social platforms.
The coordinator collaborates with the marketing and sales departments to advertise the company’s products and services on different social platforms in line with the organization’s marketing strategy.
Social media coordinators have the additional task of conducting research on marketing and social media trends, to guarantee that the company remains up-to-date and in line with current trends. Their duty includes identifying significant trends or opportunities across social media platforms to enhance brand marketing efforts.
Furthermore, it is the responsibility of a social media coordinator to foster interaction by addressing the comments and posts of followers. The coordinator also tracks and evaluates the effectiveness of the content and organizes influencer partnerships or social media campaigns.
6. Graphic designer
A variety of content produced by a company or brand, such as flyers, posters, social media posts, banners, logos, emails, physical product packaging, and pictures used in selling digital products, is created and combined by graphic designers.
In creating graphics, it is crucial for a graphic designer to uphold a consistent and unified brand image, while also incorporating diversity in all the graphics produced.
It is crucial for them to ensure that all graphics adhere to the company’s design templates and guidelines, which encompass fonts and colors. This holds significance as individuals often connect particular color schemes and typography with specific brands.
Similar to other designers, graphic designers need to possess a strong understanding of layout and color composition in order to create visually appealing and high-quality graphics.
7. UI/UX designer
The responsibilities of a UI/UX designer include tasks related to user interface (UI) and user experience (UX) design, as the name suggests. User experience designers are responsible for enhancing and optimizing the way users interact with a digital or physical product/service.
Their main objective is to enhance the overall user experience of a product or service, striving for simplicity, efficiency, and satisfaction. They cater to a wide range of industries, offering their expertise in designing various products such as websites, cars, vending machines, mobile phones, and other numerous commodities.
Their responsibilities may encompass conducting research on user behavior and demographics, analyzing competitors, generating user flow wireframes, creating product prototypes, and conducting user testing on products.
User interface design is closely related to user experience design and is often considered a subcategory of it.
While user experience design encompasses both physical and digital products, user interface design specifically focuses on digital products and involves the methods by which users interact with and control them. Examples include the user interface of mobile applications or websites.
User interface designers focus on various elements such as typography, imagery, icons, buttons, colors, and responsive design to create an interface that is not only visually appealing but also intuitive and interactive.
Responsibilities of a user interface designer can include performing competitor design research to discover inspiration for app or website designs, examining users, developing prototypes for user interfaces, conducting tests on user interfaces, and adjusting visual designs for different screen sizes.
8. Data analyst
The primary responsibility of a data analyst is to gather, sanitize, handle, and examine data in order to address issues and provide answers. The analyst converts unprocessed marketing analytics into comprehensible data visualization dashboards, which are subsequently converted into actionable strategies for the company’s decision-makers.
Computer programs and statistical tools are utilized by data analysts to complete their duties which include collecting and processing data, managing databases, identifying trends, patterns, and relationships in data sets, generating reports, and visualizing data.
Data analysts conduct market research, spotting crucial trends and patterns, interpreting the data, and conveying the findings to the marketing team in order to devise enhanced marketing strategies. Through scrutinizing key trends and visualizing data, data analysts reveal effective as well as ineffective approaches, assisting the company in modifying and optimizing strategic planning for improved marketing outcomes.
9. Product marketing specialist
The responsibility of a product marketing specialist lies in the marketing of a particular product or a group of products. The main focus of these specialists is to carry out market research and analyze competition in order to create successful go-to-market strategies, such as cross-selling, upselling, and market penetration.
The specialists utilize research data encompassing variables like pricing, distribution, and customer segmentation in order to improve campaigns for new product releases. Additionally, they monitor industry trends to guarantee the relevance of products and marketing materials.
They collaborate with product management and PR teams to develop suitable narratives and adjust the product roadmap. Jointly, they generate ideas on the most efficient means of conveying the product’s exceptional features to its intended audience.
In addition to promoting new products, product marketing specialists are frequently assigned the responsibility of designing campaigns for current products in order to retain customers’ engagement with the products.
In addition, they work together with other marketing teams to ensure a cohesive brand tone is upheld in various marketing initiatives, which include launching products and promoting events, running paid online ads, and communicating promotional offers to customers through email.
10. Paid marketing specialist
Individuals specializing in paid marketing are responsible for producing, overseeing, and enhancing paid digital marketing campaigns for companies or brands. Such professionals employ a variety of online marketing channels that require payment as part of their job duties.
Ads are shown on search engine result pages, usually in the form of pay-per-click ads. This means that the company is only charged when someone clicks on the ad.
You can also opt for buying paid social ads to display your advertisements on external social platforms like Facebook Ads and LinkedIn Ads.
Furthermore, they allocate funds for display ads, utilizing platforms like Google Ads, to present advertisements in the peripheral spaces of diverse websites partnered with programs like Google AdSense.
In addition, certain companies require their paid marketing specialists to embrace affiliate marketing as well. This entails collaborating with selected individuals or organizations who, in turn, receive commission fees for promoting the company’s products or services.
In addition to that, experts pay attention to the monitoring of factors such as return on investment, traffic, total reach, and clicking and conversion rates in order to track the paid marketing campaign budget and performance analytics.
In order to remain competitive, they also keep a close watch on industry trends and rivals in the market. The marketing data obtained through tracking and analysis is subsequently shared with relevant stakeholders and utilized to determine content planning, marketing strategy, and overall campaign enhancement.
