Everyone is aware that the most effective approach to enhance the amount of traffic on your website is to boost its placement in search engine outcomes. The greater the number of individuals visiting via Google, the more commerce you will attract.
If you’re wondering how to boost your domain authority and rankings, SEO professionals recommend utilizing efficient methods of link building as a crucial step towards achieving this goal. Thus, if you’re searching for effective SEO link building techniques to enhance your website’s search engine rankings in 2023, then you’ve landed on the right page.
Link building
The process of link building involves obtaining links to your website on other web pages. These links can take the form of text or images and can be positioned in various areas of the page. Google perceives these links on external sites as indications of your site’s significance, resulting in increased rankings for your site in search engine results.
Various strategies exist for constructing links to your website and increasing its rank on Google, but while some have stood the test of time, others have become less successful over time. It is essential to keep abreast of developments in the SEO realm.
Effective link building strategies in 2023
1. Start with keyword research
It may seem simple, but in order for your content to be easily discoverable and shareable by others, the first step is identifying the keywords that people are searching for on Google. There are various tools available, such as SEMrush and Ahrefs, or free ones like Google Keyword Planner and Ubersuggest, that can assist with uncovering this information.
One useful advice is to use long-tail keywords in the form of questions that are easy to rank for instead of optimizing your content for primary keywords with high volume but difficulty in ranking. This technique will add value to your content and enhance your ranking, increasing the chances of getting backlinks from articles covering similar topics but not as extensively as yours.
2. Use keywords in anchor text
When constructing links to your website, ensure that you utilize keywords in the anchor text, the clickable text that directs to your content.
The anchor text highlighted in blue directs users to the article titled “How to Always Create Relevant Social Media Content.” The chosen keyword is relevant to the linked resource and ensures that users are not surprised by unexpected content upon clicking on it.
By doing this, you can enhance the significance of your website and increase its ranking on search engines like Google.
3. Commit to regular link building
To achieve significant outcomes, it is essential to regularly engage in link building as a vital aspect of your SEO strategy, rather than considering it an occasional task.
Having a website without links is comparable to a branchless tree which is incapable of progressing. However, when links start to increase in number, it’s like planting seeds. This growth will allow your website to flourish and become an attraction for the world.
4. Build links from relevant websites
You must give consideration to two relevant factors.
The importance of linking from sites with relevant content cannot be overstated. It is vital that the content on those sites is related to your site’s topic, so that visitors understand why your content is appearing on their screens when they click through from those sites.
When linking to a website, it’s important to consider its relevance and domain authority (DA). This refers to the website’s value to search engines. A higher DA means a more valuable link. It’s crucial to ensure that the linked website is relevant to your topic.
Ensure that the links are not paid links as Google imposes penalties on websites that have excessive paid links, except for those originating from reputable companies such as Amazon.
An additional piece of advice is that review sites provide signals to Google and other search engines that can assess the significance, credibility, and reliability of your brand. As these sites usually have high search engine rankings, they can present a valuable chance for you.
5. Look for potential links in competitor backlink profiles
Level of difficulty: Simple
Establishing links by yourself can prove to be a challenging task. However, there’s no reason to overthink the process. The most straightforward and effortless starting point is to observe your rivals.
Effective websites have already engaged in a substantial amount of link building on their own. Their collection of backlinks includes domains that have a inclination to link to similar websites, including yours. However, those domains are not yet aware of your existence.
Building links with competitor backlink profiles
To begin with, generate a roster of your immediate rivals. If you have prior knowledge of them, proceed to the subsequent phase. Otherwise, there are two approaches to locating them:
- Do a Google search for your target keywords. You can pick competitor websites from the first SERP, but such an approach isn’t very reliable due to the severe lack of information you get.
- Use an SEO tool for finding competitors. This way, you can get tons of information to make further decisions.
Link building is often a challenge because it’s not usually possible to add a backlink to a website on your own. You can either wait for others to discover your content and provide a backlink voluntarily, or you can proactively reach out to them.
Outreach for backlinks is being conducted.
To get in touch with the individual responsible for a website’s content, email and social media are the most effective avenues. What should you include in your message?
- Start with greetings and a self-introduction.
- Explain what kind of value you can offer to their site and audience.
- Give the link to your content and suggest making a backlink to it. (Bonus points if you can also suggest a page where this backlink would fit.)
- Add an email signature with your photo and contact information. You can generate it with a free tool like WiseStamp.
- Fill out the subject line. Write about the problem you are offering to solve.
6. Turn unlinked mentions into links
Level of difficulty: Simple
To attain a backlink, it is essential to be referenced on a different website. It is possible that your website has already been referred by another company or brand, but without a hyperlink leading back to your site. This is an opportunity to take advantage of those unconnected mentions.
The easiest method to create links is by using this tip, as most of the work has already been completed. All you have to do is approach the page’s editor and request for them to include a link.
Finding unlinked brand mentions on other websites
To discover unlinked mentions, utilize a resource such as WebCEO’s Web Buzz Monitoring tool.
It’s worth noting that a mention doesn’t necessarily have to be a written reference. Making use of an image from your website also qualifies. In instances where you come across someone unauthorizedly using your images, you can convert them into backlinks using the same approach.
To find out who is using your original images, simply conduct a Google search.
7. Create unique sources of valuable data
The following task is challenging.
“Content is king.” “Make high-quality content.” No doubt you’ve heard these phrases a million times already. What kind of content do you actually have to make if your goal is to get backlinks? Of course, any content can get links, as long as you find the right audience. But certain types of content do get linked more often than most.
The best types of content to use to get organic backlinks
- Graphs.
- Surveys.
- Research results.
- Infographics.
- Case studies.
In essence, any information that holds worth will be regarded as linkable data. Individuals tend to reference figures and ratios frequently, and I’m confident you’ve experienced this. Have you ever required numerical data for your content and turned to Google for a source?
After discovering and attributing the source, what was your subsequent action? You incorporated a hyperlink. Consequently, if you can generate similar content for your website, it is probable that others will reference you – particularly when you possess unique insights and data. This endeavor may be demanding, but the rewards are substantial.
8. Offer to replace other sites’ broken links
Level of difficulty: Moderate
One of the ways to make good use of your outstanding content is by taking advantage of broken links. While removing broken links is a standard practice when found on your site, some site owners delay the process, creating excellent opportunities for building links.
This is how it operates: when you come across a dead link on a different website, consider whether it once directed individuals to material that is comparable to your own. If so, take the opportunity to contribute your own content.
Finding broken links
- On a single page: use a tool like the Check My Links Chrome extension.
- On an entire domain: use WebCEO’s Site Audit tool. (You will have to create a separate project for the site you want to examine.)
Reaching out to site owners to replace broken links with yours
Once you have found broken links in content similar to your own, make an effort to suggest your link as a replacement. Locate the individual responsible for editing the page with the damaged link and connect with them, as demonstrated by Brian Dean in the previous example. The critical factor is to provide something valuable before requesting a backlink.
Any website can use broken link building as a link building strategy, provided it is a suitable candidate. However, it is preferable to acquire backlinks from competitors. Since you operate in the same niche, they usually have a higher domain authority than you, making them an excellent source of backlinks. An additional excellent option is resource pages.
To conclude, an alternative strategy to broken link building is to propose substituting links to obsolete content instead of broken ones.
9. Create infographics and other visual assets
Infographics and videos are always popular on social media platforms like Facebook, TikTok, Twitter, Instagram, Pinterest, and LinkedIn because they’re easy to share and embed into blog posts or websites.
If you’re interested in getting greater visibility for yourself or your brand, you might want to create a video or infographic that covers a specific topic.
One advantage of infographics is that they can be incorporated into blog posts and posted on social media platforms, particularly Pinterest. Furthermore, they are simple to comprehend and follow! However, it is vital to ensure that the infographic includes links to your website or other relevant sources that readers can follow after viewing it.
10. Create share-worthy content
Incorporating content marketing into your business plan can be highly beneficial in terms of link building and cost-effectiveness. It is a powerful tool for expanding your reach and attracting more customers to your business. If you aim to increase foot traffic and profits, then it’s time to consider adopting a content marketing strategy.
It is crucial to ensure that your content is related to the topic. The quality of your content is the most important factor in any link building strategy. If your content is irrelevant, it will not attract people’s attention, and your links will not be effective.
