Do you want to know which of your social media strategies are effective? Are you looking to optimize your time, energy, and financial resources? A social media analytics tool is what you need.
By utilizing social media analytics tools, you can generate performance reports that can be shared with team members, stakeholders, and superiors to determine the efficacy of your efforts. These tools should also offer access to historical data necessary to evaluate your social media marketing strategy on both a large and small scale.
1. Hootsuite Analytics
Analytics tools are typically incorporated into most social media management platforms.
With Hootsuite Analytics, you no longer have to check each social media platform separately because it provides a comprehensive view of your Twitter, Instagram, Facebook, TikTok, Pinterest, and LinkedIn analytics all in one centralized location.
Comparing results across networks is made easier, saving time.
Social media post metrics
- Clicks
- Comments
- Reach
- Engagement rate
- Impressions
- Shares
- Saves
- Video views
- Video reach
- And more
Profile metrics
- Follower growth over time
- Negative feedback rate
- Profile visits
- Reactions
- Overall engagement rate
- And more
Best time to post recommendations
Have you ever invested a significant amount of time crafting and creating a social media post, only to receive little to no engagement? There are various possibilities for this occurrence, however, one of the leading culprits is publishing the content at an inappropriate time. This means publishing the post when your intended audience is either offline or uninterested in interacting with your content.
Due to its ability to analyze your specific social media data and provide guidance on the most ideal times to post based on three distinct objectives, our Best Time to Publish tool has emerged as a highly sought-after component of Hootsuite Analytics.
- Engagement
- Impressions
- Link clicks
Hootsuite Analytics provides more options beyond just recommending posting times solely based on engagement or general benchmarks, including other beneficial features.
- Customize report templates for only the metrics you care about
- Get reports on your competitors
- Track the productivity of your social team (response times, and resolution time for assigned posts, mentions, and comments)
- Monitor mentions, comments, and tags related to your business to avoid PR disasters before they happen
The social media analytics tools played a significant role in securing the victory, as suggested by reviews.
Competitive analysis
With Hootsuite Analytics, you don’t need to perform competitive analysis for your Instagram, Facebook, and Twitter accounts yourself. This tool permits you to monitor up to 20 rivals per platform and gives you a comprehensive understanding of your advantages and limitations. Furthermore, you’ll obtain practical suggestions on the most successful posts, hashtags, and content types in your industry.
To track competitors using Hootsuite, simply adhere to these four easy steps.
- Sign in to your Hootsuite account and pick Analytics from the main menu on the left side of the dashboard.
- Then, click on Competitive analysis in the Benchmarking section.
- At the top of the page, use the dropdown list of your social profiles to select the one you want to compare to competitors.
- Then, pick the competitors you want to measure your performance against. To do that, go into the second dropdown list and check the boxes next to the competitors you want to view. To add competitors, click Manage competitors at the bottom of the dropdown box.
Next, enter the name of a rival in the search field and choose the accurate profile from the menu. Your ability to include social accounts in your watch list varies depending on your Hootsuite subscription, allowing you to add 2 to 20 accounts per network (Facebook, Instagram, and Twitter).
That concludes the process! You can now access multiple competitive reports for browsing, such as:
In the Overview section of the dashboard, you can view the amount of posts you and your rivals shared within a chosen timeframe (which can be modified in the top right corner of the panel). Also, you can observe each profile’s posting rate, typical involvement level, quantity of followers, and audience expansion trend.
After your performance, you can examine your top posts and those of your competitors, and arrange the outcomes based on likes, comments, and engagement. This will help you find inspiration for what to post next.
The feature categorizes posts by type, such as photos, videos, carousels, and Reels, to reveal the preferences of a brand’s followers. The data can be filtered to identify the highest performing post types in terms of likes, comments, and engagement.
Within a particular timeframe, you can view a comprehensive graph showing your and your competitors’ daily performance based on comments, likes, and estimated engagement. This allows you to easily see how you fared against them. You can also narrow down the results by post type or opt for the general overview.
The hashtags that are popular and well-known without needing further explanation.
You can discover the average number of characters and hashtags that your competitors use in their posts by analyzing post length.
Industry benchmarking
Do you require assistance in establishing feasible objectives? Alternatively, are you not enthusiastic about gathering data manually for audits and SWOT analyses? With Hootsuite’s social media benchmarking feature, you can easily determine how other businesses similar to yours are faring on social media and contrast your outcomes.
To get industry benchmarks, follow these steps:
- Sign in to your Hootsuite dashboard and head to Analytics.
- In the menu on the left side of the screen, scroll to Benchmarking and click Industry.
- Pick an industry that best describes your business.
You’re done! You can now view how your results measure up against the average performance statistics for your industry. You have the option to create customized timeframes, change between different networks- Instagram, Facebook, Twitter, LinkedIn, and TikTok- and access benchmarks for the subsequent metrics:
- Profile impressions
- Profile reach
- Followers
- Audience growth rate
- Engagement rate
- Video plays
- Posting frequency
- Clicks
- Shares
In the summary section, you can access tools that will help enhance the effectiveness of your content. Furthermore, if you require a report to share with your colleagues, supervisor, or other interested parties, you can quickly download a comparison summary in PDF format.
2. Google Analytics
Google Analytics is likely familiar to you, as it is known for being one of the top free tools for understanding your website’s audience. As a social media marketer focused on increasing website traffic, it is an essential tool to keep on hand.
Although it may not be specifically designed as a social media reporting tool, it can still be utilized for creating reports that are beneficial.
- See which social media platforms give you the most traffic
- See what content drives the most leads and traffic on which social networks
- Get to know your audience with demographic data
- Calculate the ROI of your social media campaigns
Having these data points enables you to maximize your social media campaigns and plan effectively for the future. Google analytics is an essential component of any social media strategy.
3. Sprout Social
Sprout Social is a clear choice as the top-ranked platform on our list due to its ability to provide cross-channel social media analytics. Whether you wish to analyze your performance on a specific network in detail or compare outcomes across numerous networks simultaneously, Sprout is the ideal solution.
From one place, you can monitor various metrics such as Facebook Page impressions, Twitter link clicks, Instagram follower growth, LinkedIn engagement, Pinterest content performance, and many others.
Efficiently arrange and distribute your information using reports that are ready for presentations and easy to comprehend. Additionally, you can utilize Premium Analytics to craft personalized reports based on your organization’s key performance indicators.
With Sprout, you are provided with pre-designed reports while also allowing customization, enabling you to obtain crucial social metrics and interpret them comprehensively. This enables you to exhibit relevant metrics and eliminate needless information, providing you with various reporting options.
Sprout provides comprehensive analytics that enable you to monitor tags, trends, and various other metrics effortlessly. It also offers insights into your team’s performance and your competitors’ activities, which can aid in enhancing customer service or comparing your brand with others in your sector.
Please provide additional information or context for this prompt. The given prompt “4. HubSpot” by itself does not provide enough information for me to create a rephrased sentence with the same meaning.
Using HubSpot’s analytics tools, you can track how your social media presence contributes to your business and revenue growth. It doesn’t matter if you’re publishing directly through HubSpot, using external tools, or working remotely; you can measure the success of your social media strategy across all channels. Additionally, you can evaluate the outcome of your campaigns by comparing the performance of various social media channels.
HubSpot provides social analytics tools that present comprehensive graphs and visuals that provide a detailed breakdown on a per-platform basis of various features such as impressions, audience, and session duration.
It’s significant to note that HubSpot’s social analytics tools are integrated into their all-inclusive inbound marketing software, the Marketing Hub.
By utilizing the platform, you will gain access to a comprehensive overview of the customer experience, beyond just metrics that pertain to social media. You will be capable of identifying your most effective marketing strategies, evaluating their impact on your earnings, and understanding the return on investment for your social media endeavors.
HubSpot is a great option for companies that desire to consolidate all their campaign features within a single platform.
5. TapInfluence
The surge in influencer marketing has resulted in a demand for social media tools that are customized for influencer promotions.
Introducing TapInfluence, a tool that eliminates the uncertainties associated with influencer marketing. It provides crucial statistics like an influencer’s reach, engagement rate, and potential cost.
Briefly stated, TapInfluence presents pertinent influencer metrics clearly to help brands determine if a potential collaboration is worthwhile before reaching out. Influencer endeavors should not be a mystery in terms of return on investment. Along with specific influencer metrics, the platform also evaluates the success of entire campaigns relative to industry standards.
6. BuzzSumo
While not classified as a social tool, BuzzSumo is an excellent source for evaluating the social interaction of a specific content.
BuzzSumo can provide you with data on the number of shares your recent blog post got across Facebook, Twitter, and Pinterest. In addition, it allows you to keep track of the performance of other industry-relevant content with similar keywords, giving you an idea of how well your content marketing campaigns are doing compared to your competitors.
Content distribution through social media continues to be one of the most prominent channels. The analysis of social shares enables you to identify the most engaging post types, which can guide your own content strategy. Additionally, BuzzSumo can provide insights into various factors affecting high-performing content, including the length, publication date, and headline style.
7. Snaplytics
The appeal of temporary content on social media is self-evident.
The main focus of Snaplytics is on analytics for Snapchat and Instagram Stories. Through the use of metrics like open and completion rates, the platform enables brands to identify the peak engagement periods of their stories, as well as the point at which viewers drop off.
Modern brands cannot afford to ignore the importance of optimizing story-based content. Despite certain brands losing interest in Snapchat, it is important to note that the platform still has millions of active millennial and Gen Z users.
In the meantime, utilizing Stories is becoming increasingly popular for promoting on Instagram. Brands looking to create more captivating Stories or advertise through this feature should consider going beyond the basic analytics.
8. Curalate
Increasingly, more brands are experimenting with selling their products directly on social media. Curalate is an example of a combined virtual store and data analysis tool that aids businesses in optimizing their profits on Instagram.
It is highly probable that you have come across a “Like2Buy” link, either branded or unbranded. Prominent companies such as Bose utilize Curalate for social sales, as evidenced by their Instagram bio. When clicking on the link, we are directed to a social storefront where users can immediately make purchases.
Businesses can gain insight into which products generate the highest number of clicks and sales through the use of Curalate’s platform. This information can be used to shape future product strategies and marketing campaigns as businesses learn which types of posts resonate with their audience.
Moreover, Curalate monitors product tags and mentions, facilitating the identification and evaluation of the effectiveness of campaigns featuring user-generated content.
9. Keyhole
In order to increase the reach of your content, it is essential to use hashtag analytics.
Applications like Keyhole offer brands the ability to analyze industry and campaign-specific hashtags in real-time on Twitter and Instagram, which empowers them to advertise during popular periods and determine which tags are favored by their audience.
10. ShortStack
Ordinarily, organizing a contest on social media demands a considerable effort. ShortStack, however, can ease the load by handling tasks such as determining a victor and scrutinizing giveaway campaign engagement.
To prevent giving away freebies for no valid reason, brands conducting regular contests or giveaways can benefit from employing a specialized contest analytics tool. ShortStack is capable of analyzing everything from entry data to campaign performance over an extended period in order to achieve this objective.
With the aid of a social analytics tool such as ShortStack, examining the performance of your contest enables you to determine which contest formats resonate the most with your audience and gather engagement metrics.
