Although we could provide you with current information about the most popular TikTok hashtags and challenges, this article would become obsolete before you even complete it.
We apologize if you were hoping for a fresh and exciting performance choreographed by a drag queen, as we have something even more valuable to offer you- a detailed TikTok trend report for the year 2023 that focuses on the broader perspective.
If you’re searching for insights on what is currently driving TikTok, you are in the appropriate location.
To create a successful TikTok social media marketing plan, you must not get caught up in trivialities. TikTok trends evolve rapidly; even if Corn Kid is currently in the spotlight on Monday, viewers may have already shifted their attention to clips of elderly men marketing watches by the end of the week.
In order to impress the app’s 1 billion users and thrive in this environment, it is necessary to look beyond the surface-level features, such as the teenage-oriented filters or Love Island sound clips, and gain a deep understanding of the cultural influences and changing perspectives that influence behavior.
In this post, we will be discussing the influential macro trends that will take place on TikTok in 2023. It is important to acknowledge and engage with the prevailing cultural and societal trends that define the platform.
1. Dance challenges
The craze for dance challenges prevails on TikTok, with alterations in the song and choreography as the only difference. This is not unexpected considering that TikTok evolved from the lip syncing platform known as Musical.ly, and some of the platform’s most well-known creators garnered their audience by developing and executing dance challenges.
Companies with mascots have a slight edge in this regard. Although teams can participate in dance challenges as well, the sight of a corporate mascot dancing along truly makes a difference.
Mascots have the option to participate in an ongoing dance challenge or come up with their own routine, such as Charmin’s recent “Charmin Slide” remix. To promote their brand, Charmin enlisted renowned TikTokers to showcase their own version of the “Charmin Slide” as an enjoyable promotional tactic.
Consider ways in which your brand can participate in different dance challenges. By regularly browsing through TikTok videos, you can create a reliable selection of dance routines for your brand’s mascot to be a part of.
2. Pack an order with me
A lot of small enterprises have adopted TikTok as a means to establish a sense of community. A useful technique for achieving this is by filming oneself whilst packing orders. In some instances, this method has become so fashionable for specific businesses that customers will make a special request for their order to be packed on camera in the comments section.
Frequently, these videos adopt an ASMR-style (which will be further explained in the following trend), which makes them twice as effective. By enhancing the appearance of your inventory, you can produce an interesting video that exhibits how you pack orders and establishes credibility by demonstrating that customers’ purchases are securely kept.
To begin making your own “Pack an order with me” videos, the first step is to concentrate on setting up your order packaging area. Set up a location where you can store all of your products to make it simple to retrieve each item for the order and pair it with the shipping materials.
3. ASMR/Satisfying videos
Although we briefly discussed ASMR videos in the previous point, we will delve deeper into this topic now. The acronym ASMR stands for autonomous sensory meridian response, and it pertains to the sensation of tingles that one may experience down their spine, often activated by specific auditory stimuli.
The ASMR videos are solely centered on sound, such as arranging purchased items, replenishing supplies (which is also a well-liked video type on TikTok), or packing containers with your merchandise, as demonstrated in this instance by DTE Beauty.
Although ASMR is considered a form of gratifying videos, there are several kinds of “strangely satisfying” videos that concentrate on the viewer’s visual gratification, such as this skilled pastry chef adorning cookies.
Generate some concepts on how you can enhance the visual or auditory appeal of your product or service, and then begin the filming process.
4. Green screen
The concept of a green screen may be familiar to you from the world of filmmaking. It serves as a useful tool for adding special digital effects to TV and movie scenes with little disruption. Typically, it involves a green-colored backdrop that facilitates editors in incorporating imagery behind actors effortlessly. In fact, it is the same technique applied by weather forecasters while presenting weather maps.
Creators on TikTok can utilize their own version of a green screen to enhance their video content. Through several methods, the video recording can be superimposed on the background (i.e. the green screen), all of which can be found under the “Effects” tab during recording.
5. Skits
A skit is a form of brief video that entertains or informs viewers through a type of theatrical or performance-based narrative. They have become very popular on TikTok, particularly in regards to comedic “Karen” sketches and accounts of customer service interactions. Nonetheless, skits can also offer practical benefits for diverse businesses.
One idea to communicate a complicated subject is to write a play or sketch. Additionally, this can be an entertaining strategy to discuss consumer experiences, introduce fresh merchandise or amenities, and so forth.
6. Day in the life
The “day in the life” TikTok video is also gaining popularity. It chronicles the daily routines and undertakings of an individual (either a team member or a small business owner), with a focus on how they are interconnected with their respective business operations.
A bakery owner shares her daily routine in videos that she posts several times per week. Her audience finds it interesting to see how she enhances her business.
There are various ways to adopt this trend. One idea is to assign a team member to manage your TikTok account every week and showcase to your followers the responsibilities and tasks they undertake on a daily basis.
If you are a small business owner, it is worthwhile to frequently post updates about your daily activities. This open communication can capture the attention of your audience and inspire them to emulate your actions.
7. Creators take the wheel
The emergence of the creator economy has been influenced by innovative TikTok content producers. The app serves as a breeding ground for creators and influencers, facilitating the ability of leading TikTokers to instantaneously attract and involve millions of users.
Users prefer authentic and natural content over perfectly-produced material, and this can be achieved without the need for extensive studio equipment. In fact, TikTok provides a platform for anyone to become a content creator.
TikTok creators hold a significant position in linking individuals with brands and items. The increasing trend of amusing videos consisting of actual product evaluations has gained notable traction. The utilization of hashtags such as #TikTokMadeMeBuyIt resulted in several products attaining exceptional sales and completely selling out in 2021. This is due to the reliability people place on TikTok creators to provide authentic and candid feedback for products.
Keith Lee, who is based in Las Vegas, has become one of the most sought-after food critics on the platform, as he has been providing reviews for several small businesses in the region and helping them attract new clients. Capitalizing on his influence, Last Crumb, a high-end cookie business, sent Keith a box of cookies for him to evaluate and express his unbiased thoughts.
Collaborate with creators to jointly develop your brand’s identity on TikTok. Keep in mind that informal content generates a sense of confidence among people towards you, the partnered creators and your merchandise.
8. Put real people front and center
Instead of using a straightforward sales pitch, it’s better to connect with a genuine person who is relatable and comfortable sharing their authentic story, as that’s the content TikTokers are interested in viewing.
According to TikTok’s 2023 Trend Report, building trust depends on the person sharing your brand’s story. When a TikTok creator possesses similar qualities or hobbies as your audience, their content will resonate more with viewers and appear more significant. Furthermore, individuals tend to feel more connected to professionals in a particular field or industry who can provide expert insights and advice through their videos.
One way to achieve this is by utilizing personal channels to produce content that is genuine and focuses on people. Another approach would be to ask content creators for their opinions on your product. By partnering with influencers or experts in your industry, brands can showcase real people and their experiences, resulting in authentic and engaging content.
9. Memes move at lightning speed
At times, TikTok can be incomprehensible due to its abundant use of insider jokes, colloquial expressions, and cultural references that are exclusive to the app. If your company aims to stay up-to-date with social trends, consistent research and observation are necessary to comprehend the latest popular trends and discussions.
This entails devoting a significant amount of time to observe and educate oneself through the app, paying attention to current aesthetic preferences and identifying outdated emojis. We Are Social has reported a period of “chaotic content” and “cosplaying normalcy” during late 2022, but you can access more current insights through their daily digital cultural tracker on Instagram.
If the aforementioned appears overwhelming, then perhaps it isn’t worth the effort? It’s more crucial to be true to oneself than to know if it’s acceptable to refer to something as “ded” or “cheugy.”
10. A strong personal brand goes a long way
In the app, users are not only interested in watching random teenagers dance in their luxurious homes, but also in finding inspirational individuals with whom they can connect. Therefore, it is advisable to establish your personal brand in 2023.
As a hairstylist, now may be the opportune time to focus on a specific area in which you have personal expertise and can confidently share with others.
Can you specialize in curly cuts? Are you a nutritionist who can expose diet falsehoods? Alternatively, similar to Alexis Nikole, a TikToker who identifies as a Black forager, can you embrace your uniqueness?
Building a strong, consistent personal brand attracts a passionate, connected audience — and plenty of engagement along the way.
11. People are seeking out new paths
Breaking news: The pandemic had a significant impact on everyone. Numerous individuals now have a different outlook on life due to the past few years, and TikTok’s research has revealed an increasingly prevalent discontent with the current state of affairs.
The 2023 Trend Report predicts that individuals will explore unconventional routes towards achievement, contentment and good health amid a fluctuating economy, ecological and health crises, and personal anxieties. They are not merely searching for culinary guides but also seeking guidance on how to adopt an inspiring way of life. This could include acquainting themselves with experiences such as quitting their regular jobs to work remotely or adjusting to living with a mental health condition.
TikTok has always inspired “action” from its users, whether that was purchasing a product (#tiktokmademebuyit) or trying a dance. This year, it looks like the platform may have an even deeper influence.
In order to make the most of TikTok’s potential, content creators should prioritize genuineness and produce what the platform refers to as “actionable entertainment.” This could involve sharing personal experiences through “how-to” stories to empower others to confidently implement lifestyle changes, such as documenting an individualized strategy for managing finances using the hashtag #cashstuffing.
Achieve specificity and personalize your approach! Relating to others fosters a sense of trust.
12. Stress is out; joy is in
After a few years, the TikTok audience is exhausted and it is understandable. Thus, it should not come as a shock that significant happiness is becoming prevalent in 2023. According to TikTok’s research squad, they aspire to establish an authentic and significant niche for themselves in 2023, and a considerable portion of that will result from giving importance to all types of joy.
Humor is one great way to spread that joy. There are so many heavy things happening in the world: brighten someone’s day with a lighthearted story or hilarious use of an audio trend. Another shortcut to joy-making: try sharing ideas for little moments of luxury and gratitude, or offering a solution to a problem.
TikTok reports that even the tiniest of things, such as improving your skincare routine or preventing the drawstring of your sweatpants from getting stuck, can bring joy to the average individual who seeks happiness.
13. Entertainment trumps all else
The For You Page on TikTok is solely determined by your personal interests, disregarding any impact from particular identity categories or browsing history unlike other platforms.
In the upcoming year of 2023, the app will still possess the ability to recognize your preferences and improve its ability to provide similar content that will bring you joy day after day. Therefore, content creators should center their efforts on creating high-quality, enjoyable content to gain more views and likes.
People also specifically come to TikTok to be entertained.
Creators who achieve success on TikTok know the significance of humor and pacing. These individuals make use of the platform’s editing tools to synchronize audio and video effectively to engage the audience. Additionally, they make sure to include something useful or enjoyable in each post, whether it is a moment of amusement or valuable advice.
