Twitter has garnered considerable attention lately. However, how can you ensure that your brand remains prominent in people’s minds and yields measurable engagement? The answer lies in harnessing the power of data, specifically Twitter analytics. There’s no better starting point for this than Twitter analytics. Let’s get to it!
To tweet or not to tweet?
The question is what should be tweeted and Twitter analytics can provide assistance for the same. The analytics is inclusive of interesting data, but there are certain difficulties that obstruct creating an ideal viral tweet.
Your ability to analyze only your personal Twitter profile and posts means that you are unable to gain insight into the activities of your competitors, audience, and influencers. This results in a significant reduction of opportunities for Twitter marketing and limits your ability to comprehend your customers.
Dedicated Twitter analytics tools offer more flexibility in customization compared to Twitter analytics reports. Such tools enable users to select the preferred data to be included, saving time that would have been used in creating a personalized Twitter report from scratch.
Thankfully, the available options for analyzing competitors, researching influencers, and examining accounts on Twitter are not limited to the platform’s built-in tool. Other third-party apps and marketing tools can help solve these issues and improve performance in steps 1, 2, and 3.
In order to establish a prosperous marketing plan for any social media platform, including Twitter marketing, businesses should adhere to these essential measures.
Establish your objectives on social media platforms, such as boosting engagement, expanding your audience, improving sales, and enhancing customer satisfaction.
Initiate the analysis of your target audience by considering factors such as age, geographic location, interests, and so on.
Begin monitoring your rivals.
Conduct analytical research to identify influential individuals, experts, or Twitter topics that feature recent tweets related to your niche.
After completing the research and analysis, it is possible to start developing and implementing social media campaigns.
It is impossible to develop a good strategy without conducting analysis. To establish objectives and verify assumptions, a diverse set of metrics and reports must be utilized, ranging from Twitter follower count to evaluating the sentiment on Twitter. Therefore, the initial phase of a Twitter strategy should involve identifying an appropriate Twitter analytics tool.
Numerous tools for social media monitoring and marketing assist in enhancing and outlining Twitter strategies by means of comprehensive analysis. It may pose a challenge to select a solitary Twitter tool, but we will assist you in navigating through social media analytics tools and quickly comprehending the available options.
Twitter analytics tools
If you’re only observing a record of likes, comments, retweets, and followers on your Twitter analytics, you’re not fully utilizing the potential that Twitter analytics has to offer. With the appropriate marketing tools, Twitter analytics can become much more beneficial.
Before we delve into the other eight most beneficial Twitter analytics tools, let’s explore the diverse range of analytics tools Twitter offers. However, I am certain that you have your own preferred Twitter analytics tools.
Keep in mind that these social media analytics tools can serve as trustworthy aides, providing a fresh perspective on Twitter analytics. Although they share some similarities, their intended purposes differ in terms of marketing objectives. With any luck, you will discover the optimal Twitter analytics tools in this collection!
Top Twitter analytics tools
Although it may appear that Twitter analytics solely encompasses the count of likes, comments, retweets and followers, such an analysis is overly simplistic and concentrates solely on inbuilt social media analytics. With the aid of appropriate marketing tools, Twitter analytics has the potential to be far more than that.
You can count on these various Twitter analytics tools to assist you in exploring Twitter analytics from a fresh perspective. Although they share some similarities, they are intended to tackle distinct marketing assignments.
It is my hope that the ideal Twitter analytics tools for your needs can be discovered here. As it is evident, each social media analytics tool can vary significantly in functionality and financial commitment. A wide array of options is available for all users.
We will now analyze the Twitter analytics tools listed in this table individually, examine their key features, compare their costs, and determine which ones align with your Twitter strategy.
1. Awario
Awario is a suitable tool for daily social media monitoring and collecting social analytics from Twitter. Although it provides support for various social media platforms and websites, it is not solely a Twitter analytics tool. Nonetheless, it serves as an excellent point of departure.
To assess your Twitter tactics and identify noteworthy trends in the Topic cloud, you can initiate the process by launching the Dashboard.
Awario is a social media analytics tool that tracks brand mentions on Twitter and generates comprehensive reports based on the statistics. This allows you to easily identify any rise in your brand’s prominence or customer queries on Twitter.
By using this tool, you can ascertain the profile of your Twitter followers and gain insight into their demographics and opinions regarding your merchandise. Additionally, you can create catalogues of Twitter users who have a significant influence and evaluate their popularity and attitude. This approach enables you to establish direct communication with them and suggest a potential partnership.
The feature of alert comparison is beneficial for analyzing competitor brands. By conducting the following analysis, up to 15 mentions can be compared to evaluate the performance of your mentions and those of your competitors.
- share of voice
- sentiment
- language
- gender
- age
- geography
- reach
- topic cloud
- influencers
Awario can also be employed to assess the effectiveness of tweets within your Twitter profile. This may involve gathering hashtag data throughout promotional events or advertising campaigns. Additionally, you are able to select any hashtag to scrutinize and monitor, obtaining a complete evaluation of its prevalence within publicly accessible tweets.
With these content analysis features, identifying Twitter trends in their early stages becomes effortless, enabling users to quickly join in.
Additionally, the Awario tool enables you to keep track of and oversee brand-related comments on Twitter, enabling prompt responses to both favorable and unfavorable feedback within the application. The feature of easy tweet management is made possible through the tool’s sorting capabilities and seamless retweeting functionality on its dashboard.
Apart from Twitter analytics, Awario also offers analysis for a variety of platforms including Facebook, YouTube, Instagram, Reddit, news sources, online blogs and forums, as well as the internet as a whole.
2. Tweetdeck
Twitter publishing and account management become easier with the help of the digital assistant Tweetdeck. Furthermore, it is a valuable analytics tool that one can access for free – and who wouldn’t appreciate a free tool like that?!
At first, the app operated on its own. However, upon being acquired by Twitter, the tool was assimilated into the social media platform and offered as a substitute for the regular Twitter dashboard. Through this, users can access their Twitter feed and tweets. Since the tool is accessible upon logging in to one’s Twitter profile, there is no need to search for it.
At its core, Tweetdeck is primarily a social media management tool rather than an analytics platform. Its capabilities include scheduling single tweets, keeping abreast of your feed, as well as checking notifications and direct messages. The primary advantage of using Tweetdeck is its ability to link several Twitter accounts, which enables users to access the Twitter dashboard across multiple accounts simultaneously.
You can use the app to substitute the Twitter homepage, but there’s a caveat: the Twitter analytics tool can only be accessed via desktop mode. On the positive side, Tweetdeck offers adjustable features, allowing you to personalize its appearance by selecting, adjusting, and eliminating Feeds.
In addition, apart from Twitter analytics, Tweetdeck offers various other features related to analytics.
The engagement on your posts in terms of likes, comments, and retweets.
When your company, brand, or profile is referenced.
The actions of the accounts you are following (such as their likes and accounts they have started to follow).
Searching for popular subjects and the profiles of influencers based on keywords, location, and level of interaction.
Conduct a hashtag analysis to determine the level of popularity for every hashtag used on Twitter.
In the app, you have the ability to interact with any Twitter account by responding to their tweets, sending direct messages, or blocking them. It appears that Twitter plans to enhance the app by introducing new analytical features.
3. Socialinsider
By using Socialinsider’s Twitter analytics functionality, a plethora of insightful information can be obtained to enhance your brand’s Twitter visibility. This tool will allow you to uncover:
- what type of content performs better
- how your followers interact with your tweets
- who mentions your brand on Twitter
- who are the people who share your content
Initially, upon viewing the dashboard, under the Overview section, significant metrics pertaining to an effective Twitter marketing plan will be displayed. The metrics that hold relevance towards the progress of your marketing strategy include:
- impressions
- top tweets
- retweets
- replies
- impressions on replies
- distribution if tweets
- tweets type by average engagement
Socialinsider’s unique value proposition lies in its Benchmarking section and Campaign reporting, distinguishing it from other twitter analytics tools.
4. Tweepi
If you’re interested in uncovering additional insights about your Twitter followers, Tweepi is the perfect resource to utilize. This Twitter analytics software allows you to tidy up your account by removing unwanted or inactive users.
Furthermore, Tweepi can assist you in implementing influencer marketing or identifying brands for co-promotion purposes. The pricing for this Twitter analytical tool begins at $10.75 per month for annual payments, and $12.99 per month for monthly payments.
5. Union Metrics
The top-notch analytics tool for Twitter, Union Metrics, provides thorough social analytics services that encompass an evaluation of your Twitter account. This software allows you to identify when it is optimal to tweet, what sorts of content are most effective to post, and which hashtags generate the most impressions.
Developing a successful Twitter marketing plan will no longer be a challenge.
6. Tweepsmap
Tweepsmap is regarded as an excellent Twitter analytics tool as it enables you to examine and plot your followers. What insights do you possess regarding your audience? Which kind of content do they prefer?
Enhancing your knowledge of your audience leads to improved engagement with them. Utilizing Tweepsmap, an outstanding Twitter analytics resource, will provide you with greater insight into your Twitter community. This tool can be employed to recognize key demographics like gender, language, and profession.
In addition to analytics, Tweepsmap provides advanced publishing functionalities for its Premium users, such as the Tweet Scheduler.
7. Keyhole
Track keywords and hashtags on Twitter to gain insight into people’s perceptions of your brand or competitors using Keyhole – one of the most effective Twitter analytical tools – and monitor live mentions about you.
Using Keyhole, one can evaluate the strategies adopted by their rivals on Twitter and monitor their accounts’ progression. Identify the most fruitful tactics within your domain and the ones to eschew.
8. Foller.me
Is there any reason not to use this Twitter analytics tool? It’s completely free and incredibly user-friendly. All you need to do is input a Twitter username and you’ll receive loads of valuable data.
9. SocialPilot
SocialPilot is a popular Twitter analytics tool that assists in boosting user engagement on their profile. This is achieved by categorizing tweets into various groups such as top tweets, favorite tweets, retweeted tweets, among others.
Moreover, it facilitates the discovery of the most popular hashtags that you can incorporate into your tweets to increase your account’s interaction.
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Not only does this Twitter analysis tool concentrate on influencer analytics, it also delves extensively into the demographics of their audience. Keeping track of influencers and their conversational partners can provide valuable insights for devising a Twitter strategy.
11. Group Tweet
With GroupTweet, you can analyze Twitter activity and schedule tweets, allowing you to prioritize your strategy. Additionally, it can be easily integrated with other social media planning tools.
12. Mentionmapp
Another beneficial Twitter analytics tool is Mentionmapp which enables users to construct a map linking their profiles to the hashtags they’ve used in previous tweets. What makes this Twitter analytics application impressive is that it allows the filtering of tweets to only show retweets and mentions.
Furthermore, this tool can illustrate the links that develop among diverse profiles, which can aid in discovering fresh content that matches your preferences.
13. Statsocial
Statsocial is a tool for Twitter analytics that is free of charge and collects data by examining over 40,000 categories connected to users’ interests. It offers insight into the top five segments for each category relevant to the user’s industry, as well as highlighting prominent personality traits and cities.
14. Twitonomy
With Twitonomy, you’ll have access to a broad selection of information. You’ll be able to see your top tweets, optimal posting schedule, engagement rates, and the Twitter groups to which you belong.
The analytics tool’s crucial aspect is yet to be revealed. Brace yourself for the exciting news: You now have the ability to compare two Twitter accounts, enabling you to monitor your competitor’s progress.
15. Agorapulse
By utilizing Agorapulse, an analytics application, you can retrieve extensive data on your Twitter metrics. The software enables you to view the complete list of tweets posted within a designated time period, thereby facilitating the identification of your top-performing content during that span.
Additionally, the “Community management” section offers the ability to assess how well you are handling responses and remarks on Twitter. This application also provides options for listening, tweeting, and social CRM management of your followers and tweets.
16. TweetBinder
TweetBinder is an analytics tool for Twitter hashtags which allows you to analyze past data on Twitter and track hashtags at no cost. This tool for analyzing social media can also suggest influencer accounts that match with your marketing strategy.
